Ford Territory News

Ford Australia has axed so many of its cars over the past two years that it almost has nothing left on sale. It’s just lucky that one of the few cars left that it does sell — the Ranger ute —  does so in enormous numbers. So what’s missing from Ford’s line-up? A lot. Here are the cars we think Ford really needs in Australia right now.Ford lacks a rival, to not just to hardcore four-wheel drives like the Toyota LandCruiser and Nissan Patrol, but to more domesticated Aussie family favourites such as the Toyota Kluger, Kia Sorento and Hyundai Santa Fe.Yes, the Ford Everest seats seven and can go off-road with the best of them, but a more plush and comfortable suburban cruiser would fit nicely in the line-up.Now this might hurt a little bit and I apologise in advance, but in South Africa you can buy a Ford Territory. I know, what the Ford!?So, the South African Ford Territory is made in China and sold in other countries but it’s made in right-hand drive, which means there’s no reason why we can’t have it here.This new Territory isn’t as big as the Santa Fe at 4.63m long so it’s not really a large SUV but still, what a shame.What Australia really needs is a Ford Explorer, as in the petrol-powered version form the United States, not the UK electric version. The US Explorer is a a five-metre long seven seater, while the UK version is 4.4m and smaller than an Escape.Nope, bigger is better in this case and while the Explorer is currently only made in left hand drive, there is a chance a right hand drive might get the green light for the next-gen model.Ford axing the Escape is the car company equivalent to throwing away your only pair of pants just because you don’t like the colour of them.OK, that’s a terrible analogy but the point is mid-sized SUVs are the bread and butter of car brands and they sell all year long in large numbers and they’re kind of an essential item to car manufacturers. Ford axed the Escape because it didn’t sell enough of them. But it could easily bring back the Escape because it’s sold in the right-hand drive in the UK.Ford should seriously consider it, the mid-sized SUV segment is increasing in size at 19.6 per cent market share and Ford’s not able to join in the spoils. Toyota has the RAV4, Kia has the Sportage, Nissan has the X-Trail and Ford has nothing. No pants to wear at all.If there’s something Australians love almost as much as mid-sized SUVs it’s a small SUV. We’re talking the likes of the Toyota Corolla Cross, Hyundai Kona and the MG ZS. And Ford did have the Puma, but axed it in 2024 just four years after it arrived.The Puma was a high-quality feeling and premium looking SUV, but it was overpriced compared to its rivals and so sales struggled. People want premium looking at budget prices apparently.The Puma is sold in the UK as a hybrid and a fully-electric vehicle, so bringing it to Australia wouldn’t require anything other than a trip on a boat from Romania where they’re made.So there you are, Ford has pretty much all the cars it needs in right-hand drive to take the fight to rivals such as the Toyota RAV4 and Corolla Cross, the Kia Sorento and Hyundai Santa Fe.Will we see the Territory again? Will Aussies be OK with a Chinese made Territory? Given the the shift in attitudes and growing maturity towards Chinese brands and their rapid take-up there's no reason they wouldn't be.Sure bringing back the Territory nameplate, plus the Puma and Escape could be a risk for Ford, but would it be as big a risk as having all your eggs in the Ranger basket as it does now?

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You probably know Ford’s Territory nameplate lives on, the most recent compact SUV version developed in China for the domestic market, with significant input from the Ford Australia design team in Broadmeadows.

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