Cadillac Optiq vs Citroen C3 Aircross

What's the difference?

A taste test, but so far so good for the Cadillac Optiq, which is already my favourite model in the Caddy range. More space than you think meets a lovely cabin experience and a punchy powertrain.

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Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

It's a good car, no question. Individuality is key to Citroen's brand appeal and you get that, too. A comfortable cabin, plush ride and hot damn, it's way too expensive, which is a crying shame. You could argue - as Citroen's product planners probably have - that it doesn't help to offer one in the mid-$20K mark because it won't make much money because so few people will buy it. Drop it at a premium, only lose a few opportunistic buyers but make more money per unit with committed fans? Why not, I guess?

Like most French cars, I'm glad it exists for weird French car fans like me to consider.