What's the difference?
Following the money comes pretty naturally to carmakers. It’s what happens when the product planning department smells a new direction on the breeze and then handballs that to the design and engineering folks who turn a perceived market trend into a showroom reality. And when everybody gets it right, you have a new default product. And everybody else has to keep up. Some even have to catch up.
We’ve seen it plenty of times before, too. Think about those early 1980s days when the default small car went from a sedan to the five-door hatchback. Didn’t that catch on? You might also remember more recently when a family car had to be a four-wheel drive. And what about the dual-cab ute revolution of the last 15 years?
The other strident market segment right now is the SUV, of course. And within that, most recently has been the march to electrification, starting with conventional hybrid technology and now progressing to the new must-have, a plug-in hybrid platform.
The fact is, if you’re a Chinese carmaker intending to sell on a world stage, you can’t ignore the plug-in SUV in any of its various sizes and marketing segments. There’s a good basis for this, too. Plug-in hybrids just make good sense. They offer the urban running-cost advantages of any hybrid, the option of zero tailpipe emissions, all-electric running over a normal commuting distance and – crucial for a big country like this one – they’ll keep motoring along for as long as the owner puts petrol in them.
Okay, so they can be heavy with all that tech on board, and there’s no denying that two power sources (petrol and electric) make for a more complex machine, but the advantages outweigh the downsides for many buyers.
The other graph you can plot with great certainty is that new tech will get cheaper as the industry moves forward. Which is exactly where BYD finds itself right now by being able to offer a plug-in hybrid variant of its Sealion 5 mid-sized SUV at a price that will have much of the opposition running scared. But how scared should the others be?
It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.
But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.
Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.
Cars that don’t always appeal to enthusiast buyers are often seen by manufacturers as a way of not bothering with the dynamics. Good enough is, apparently, good enough. Thankfully, BYD hasn’t taken that path here and the local suspension tweaks have turned what could have been a me-too product into a bit of a dynamic class leader. And even if buyers can’t verbalise the benefits of that, they will still be subliminally enjoying them with every kilometre.
The other stand-out feature is the price-tag which represents an awful lot of car for the money. And, in such a price-sensitive market as this one, that will get the BYD over the line for a lot of families. That it also offers a vastly better driving experience simply makes the value equation – and the purchasing proposition – even stronger.
The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.
While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.
If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.
Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The interior of the Sealion 5 feels pretty well-made and there are soft-touch surfaces on most of the touch-points. The steering wheel, too, is thick and chunky and nice to hang on to. But there’s a lot going on in terms of different colours, textures and surfaces, and it can all look a bit busy, despite the high-tech boardroom overall flavour. It’s also worth mentioning the trim material is synthetic but does a great job of looking and feeling like real leather.
Externally, there’s not a lot to grab the eye. Sure, it’s not an unpleasant looking vehicle, but neither does it stand out from the mid-size SUV pack. At least BYD decided against those cheap-looking plastic tack-ons on each wheel-arch.
Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.
The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.
Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.
To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.
The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.
The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.
Here’s the other big shock relative to the price-tag of the Sealion 5: This is not a small car. Based on the price, you might have been thinking the vehicle would be a compact SUV. And you’d have been wrong. This is a proper mid-sized SUV with room for five and luggage and an overall length of 4.7 metres and change. And to put that into some kind of perspective, that’s just 30mm shorter than the Sealion 6 which costs about $9000 more at its starting point.
The wheelbase is long, too, and the 2712mm between the axles helps make the interior even more spacious. That means there’s lots of stretching room in the front, but also that a grown adult can comfortably sit in the back seat behind another grown adult at the wheel and still have enough room in every direction. The window sills are commendably low in the rear seat, too, ensuring even littlies can see out.
The biggest problem in the back is that the seat cushion is a bit flat, but, like the front chairs, it’s still pretty plush.
With all five seats in place, the Sealion 5 boasts 463 litres of luggage space and the cargo area is well done with storage pockets at each side, a light and an under-floor tray designed to transport charging cables and a tyre repair kit. Yep, that’s right, there’s no spare tyre of any sort here. No surprise, really.
Fold the rear seat down and you’re suddenly looking at 1410 litres of cargo space and your SUV is now a panel van.
As well as the dual-zone climate control, the Sealion 5 also offers a single USB -C and a USB-A charging port in the front and rear compartments.
The Sealion 5 also offers a V2L (Vehicle to Load) function, meaning it can power camping or on-site work equipment and even act as your home’s battery.
Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.
The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.
The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.
There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.
And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.
Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.
Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.
The plug-in hybrid in question is the BYD Sealion 5. It has a claimed EV-only range of better than 100km, relatively quick charging, a decent sized battery, adequate performance, enough interior space for a family, good safety and lots of equipment. Oh, and it costs just $33,990, before on-road costs, in its entry-level Essential form. Incoming!
Equipment-wise, that sub-34K sticker gets you a 10.1-inch central info-screen, an 8.8-inch driver display, digital radio, a six-speaker stereo, wireless connectivity for Android Auto and Apple CarPlay and dual-zone climate control.
Throw another four grand on the table and you move up to the Premium version which adds plenty of kit for the $37,990 ask. That includes a panoramic sunroof, automatic tailgate, roof rails, heated and electrically folding mirrors, one-touch power windows, a six-way powered drivers seat and four-way powered co-pilot’s chair, a heated and ventilated driver’s seat and wireless charging.
The step up from Essential to Premium also includes a battery upgrade, and we’ll cover that off in the Under the Bonnet section below.
While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.
But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.
Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.
The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.
The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.
It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.
Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.
More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”.
Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).
With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.
A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.
Both variants of the Sealion 5 have the same driveline – mostly. They each use a 1.5-litre petrol engine teamed with a single electric motor, both driving the front wheels. Unlike the bigger Sealions, there’s no all-wheel drive version. Power peaks at 156kW and torque at 300Nm.
Why a non-turbocharged engine? BYD tells us the non-turbo engine helps keep cost out of the vehicle and, since the engine really only runs to power the electric motor and charge the batteries, it does so at a relatively constant engine speed, negating the need for a wide spread of petrol power.
The only major difference is that the Essential version has a 12.9kWh battery-pack, while the Premium gets a bigger, 18.3kWh pack for longer range, but precisely the same output and, therefore, performance.
A single-speed transmission is part of the BYD driveline package, also made possible by the fact that the vast majority of the driving of wheels is done by the electric motor.
This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.
It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.
Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.
The Premium’s bigger battery claims to up the official NEDC range from the Essential’s 71km to 100km. BYD reckons with the 52-litre fuel tank brimmed and the car operating at its claimed 1.2 litres per 100km efficiency, the range of either version is just on 1000km. In the real world, that’s likely to be closer to 800km (especially with some highway running thrown in) but it’s still one heck of a solution to range anxiety.
There’s no DC charging function for the Sealion 5, so forget about commercial fast chargers. But on a 3.3kW AC power outlet, the maker claims the Essential can reach full charge in under four hours, while the Premium’s bigger battery will take under six hours to fully charge. A Type 1 charge cable is included.
Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.
With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.
You don’t have to drive very far to realise that the local input into the Sealion 5’s suspension and steering have been worth the effort. BYD Australia has a local engineering team on call these days, and it shows here.
Actually, the steering is not the highlight; it has some weight but not a whole lot of feel, or, indeed, feedback for the driver. The ride and handling combination is what stars. Obviously well-damped, the suspension allows for a ride that is both complaint and quiet, without causing the car to wallow around like some jacked-up designs can with their higher centre of gravity.
In fact, the BYD is athletic to the point where keener drivers will find it an entertaining drive; hardly something that can be said for the majority of medium SUVs.
Performance is strong without being overwhelming and even though the Sealion 5 has that signature electric-drive feeling of effortlessness, the accelerator pedal has been calibrated to avoid the neck-snapping surge of grunt off the line. As such, it emerges with a fairly flat acceleration curve, and no hint that the petrol motor is cutting in or out.
Until, that is, you bury the throttle all the way at which point the petrol engine takes a few second to join in. And when it does, it’s pretty vocal – shrill, almost – as it catches up with the rest of the car and starts directly driving the wheels. To be fair, though, this is not going to be a common occurrence in everyday life thanks to the flexibility of the petrol-electric system for 99 per cent of circumstances.
On the move, the cabin is perhaps most notable for its soft, plush seats that are a nice change from the church pews of some manufacturers. And although the driving position is about right, taller drivers might prefer a steering column that extends out another few millimetres.
The driver display screen is another source of annoyance. It’s pretty small and contains lots and lots of information, to the point where the typeface is too small to be read on the run by anybody who relies on reading glasses.
While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.
It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.
Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.
With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.
That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving.
While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.
Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.
The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.
If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.
It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.
Passive safety in the Sealion 5 starts with no fewer than seven airbags including full-length side-curtain bags.
There’s also a front-centre airbag, something we’d like to see in more cars, particularly at this price-point. Child restraint points in the rear seat are the ISOFIX type.
The BYD gets pretty much the full suite of driver aids, including autonomous emergency braking, blind-spot monitoring, rear-cross traffic alert with active assistance, stability control, active cruise-control, traffic-sign recognition, front and rear collision warning and tyre pressure monitoring.
The Sealion 5 also incorporates a driver-attention monitor which seems better calibrated than some earlier efforts from some of the Chinese carmakers. Also improved in calibration terms is the lane-keeping assistance which is still too violent for our tastes, but more subtle than some of the competition’s systems. But while the savagery of this system has been toned down, it appears to have been at the expense of sensitivity and, time and time again, the cameras missed road markings that were faded or dirty.
The major safety benefit in paying more for the Premium variant is the addition of front parking sensors and a 360-degree camera instead of the Essential’s simple reversing camera.
The Sealion 5 has not been ANCAP tested as yet, although BYD says this is largely down to ANCAP’s scheduling rather than any hesitance on BYD’s part.
ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.
In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.
It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.
But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.
The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.
Like other BYDs, the Sealion 5 comes with a six-year/150,000km warranty. Some of the competition have unlimited kilometre warranties, but to be honest, 150,000km in six years is going to be beyond the need and aspirations of most owners.
The EV battery is covered by an eight-year/160,000km warranty, and let’s not forget, BYD was a battery manufacturer before it started making whole cars. Certainly, the company is very bullish about the quality and safety of its 'Blade' battery technology, claiming it easily passes the technically-daunting 'nail-puncture' test.
BYD plans to have capped-price servicing for the Sealion 5, but no pricing announcements have been made yet.
Servicing also falls into line with other BYD models, so that means 12 months or 20,000km intervals.
The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch.
It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.
This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).
Servicing intervals are every 12 months or 25,000km, whichever comes first.