What's the difference?
BYD. The three letters which keep auto executives from the world's top brands up at night.
The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.
The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.
So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.
Kia admits that, even a handful of years ago, a car like the EV4 likely wouldn't exist in Australia. With a forecast of 70 sales a month, or 840 a year, it won't come close to the brand's biggest all-electric sellers, and senior executives and product planners alike would have been wondering if it was worth the effort.
But times have changed, and so have regulations, and Kia is happy to roll the dice on as many EVs as it can get its hands on to lower its fleet emissions in the wake of the New Vehicle Efficiency Standard (NVES).
If you'll forgive the long and rambling intro, I'll now get to the point. Long live the NVES, because the EV4 is a good (if a little bizarre-looking) thing. It's quite lovely to drive, will cross vast distances in its long-range guise, and will undoubtedly make our roads a more visually interesting place.
But would you have one over the Tesla Model 3 or BYD Seal? Read on.
Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.
It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.
In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.
An electric sedan is really shrinking the buyer pool, which is why Kia has such gentle expectations for the EV4 in Australia. But it's a lovely driving EV with plenty of perks, and the design alone will brighten up Australia's roadways. For my money, I'd either be going for the cheapest one that's sharp value with plenty of kit, or the flagship GT-Line that gets the big battery and the works in terms of equipment. The Earth for me sits in no-man's land.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
The Seal looks great. It’s about as modern a take on the traditional three-box sedan as you can get. It’s low-slung with curvy lines and a sporty overall feel.
The design touches, like the headlight and DRL surrounds, side skirts, and wheels are maximalist compared to the minimalist vibes of the Model 3 and the Polestar 2. But I don’t necessarily think that's a bad thing as it offers buyers a genuine alternative.
I also like the way the brand has executed the LED lights and particularly the tail-light fittings. There’s also an admirable restraint when it comes to badging compared to a lot of this car’s Chinese rivals. It doesn’t give off the vibe of a cut-price product at all.
Inside there are elements which are appealing, and some things which fall short. First up, I do think the Seal wears its influences throughout the industry on its sleeve a bit.
The digital dash cluster theme, for example, seems to (poorly) emulate the Mercedes-Benz software, the little plastic crystal shifter piece on the inside seems to have been overtly influenced by a similar (actual crystal) piece available in Volvos, while the centre screen and dual wireless phone chargers are pretty obviously BYD’s take on the similar bits available in the Model 3.
Maybe in this sense, it’s trying a little too hard to be a luxury car and a tech-heavy electric vehicle, with items which aren’t quite up to the same quality (particularly the software). But then, it all works well enough, and can you complain at the price?
One thing I think BYD gets right though is the level of comfort on offer in the cabin and the clever little styling bits which remind you of its namesake.
The door handle pieces and integrated speaker bits are shaped like a Seal flipper. As are the dash-mounted air vents, and if you look closely even the plastic garnish on the steering wheel looks a bit like a top-down cross section of the animal.
I like it because its subtle rather than in-your-face as some of the Atto 3's design elements are.
The quality is also up to muster, big time. There wasn’t a creak, groan, or rattle from this car’s interior in my entire time with it, including on some of Sydney's worst roads. And the seats, which are designed like absolute thrones, are clad in lovely soft leather. You sink into them. Even the two-tone Alcantara finish through the doors and centre console is thoughtfully placed.
The slippery-looking unit that adorns this page is the EV4 sedan. There’s also a hatch, but it comes out of Europe, while this one comes out of Korea, and that would likely make the hatch far more expensive than this bad boy. It's under study, apparently, but yet to be confirmed.
Anyway, to steal a hackneyed football analogy, for mine this is a game of two halves. I actually really like the front end. It looks sleek and slippery and there’s a real presence from the swollen arches.
I am, however, a little less sold on this rear end, which looks sharp and blocky and almost like it has been bolted on. Also annoying is the fact that it looks like it should be a liftback, with the boot hinged up above the rear windscreen. But nope, it's hinged below it, so you still get a dinky little opening to squeeze your stuff through.
Kia's international designers are pushing the boat out at the moment, and they deserve credit for making things different. Whether it sinks or swims with the general public, though, will be the real test.
Inside, it's all pretty traditional Kia, with all three models sharing the twin 12.3-inch digital displays, along with the little climate panel in the middle. Kudos to Kia for keeping some physical buttons, too. I'm less sold on the use of some cheap, hard plastics, even in the top-spec cars.
The Seal has a huge cabin, and in a lot of ways it feels like the large sedans of old. You can sit nice and low in the cabin, and there’s heaps of knee and headroom thanks to its width.
Soft-clad materials for resting your knees and elbows on go a long way towards keeping this car comfortable on longer journeys, and the presence of a digital dash and a holographic head-up display is nice to have compared to the bare-bones dash of the Tesla Model 3.
The wacky rotating central touchscreen feature makes an appearance from other BYDs, but again, it’s a bit silly and I’m not sure how much use you’ll get out of it. Even Apple CarPlay only works in landscape mode, so I didn’t find it useful.
Practicality features are abundant, with a large bottle holder in the doors, and two more in the centre console. One even has a floating floor, so you can push it down to accommodate large bottles if need be.
Dual wireless chargers are always a nice touch, and the bridge-style console has a large pass-through storage area underneath, which also hides the USB-C, USB-A, and 12V outlets. The armrest console box is nice and deep, too.
The back seat is enormous. Possibly one of the largest spaces in this segment. It comes at a cost to boot capacity, but your rear passengers won’t want for space no matter how tall they are.
At 182cm tall I had leagues of airspace behind my own driving position, and the wide cabin, accommodating seats, and flat floor mean the centre position is even useful for a full-sized adult.
Storage comes in the form of three pockets on the back of each front seat, a large bottle holder in the doors, two cupholders in the drop-down armrests, a small tray on the back of the centre console, and a small flip-out cover which reveals a USB-C and USB-A charging port for rear passengers. The rear seat even gets dual adjustable air vents, but no third climate zone.
The massive fixed glass roof looks the business and keeps the cabin airy, just like in the Model 3 and Polestar 2, but I find these big glass fittings tend to cook interiors in the Australian sun.
BYD tells us the tint is so heavy it has a ‘solar transmittance’ of just 16 per cent, but 16 per cent is still a lot in Australian summer. Thankfully, unlike its two rivals, BYD ships the Seal with a fold-out cover screen as standard.
Remember how I said the massive rear seat comes at a cost to boot space? At 400 litres the Seal’s boot is a bit compact, made worse by the fact it’s a sedan and not a liftback, so the access area is a bit narrow.
It could only fit the largest CarsGuide luggage case alongside the smallest one, but not all three including the medium case. This could be a blow to family buyers who need to fit a pram alongside other things.
Under the floor there’s an extra space great for the storage of your V2L adapter and AC charging cable, but there’s also only a tyre repair kit and no spare.
At 4730mm long, 1860mm wide and 1480mm tall, the EV4 sits between the Model 3 and the Seal in terms of its outright dimensions. Kia says the EV4's wheelbase and interior packaging has been designed to maximise backseat space, which I must admit, there is plenty of.
Sitting behind my own 175cm driving position, I had miles and miles of leg room, and enough head room, though there is some kind of optical illusion that occurs in the backseat of the EV4 – even though you definitely have enough space, the dark materials of the GT-Line still leaving me feeling a little claustrophobic somehow.
Something else not to be sneezed at is the inclusion of the household-style power plug in the back. My laptop died while I was taking notes on my test, and I plugged it straight in and powered it up. Super handy.
At the back, there is 490 litres of boot space, which is about middle ground. The Seal is more like 400 litres, but the Model 3 offers more.
Sadly the EV4 is yet another EV that does not have a spare wheel of any kind. Instead you have to make do with a tyre repair kit.
Just like its Model 3 rival, the Seal arrives in Australia in three variants - the base Dynamic, top-spec Performance, and the one we’re looking at for this review, the mid-spec Premium.
Price is, of course, BYD’s forte, with this mid-spec Premium (equipped with a long-range battery) even managing to undercut the entry-level Model 3 RWD.
Before on-road costs and state-based incentives you can have one of these from $58,798, while (at the time of writing at least) the enormously popular Model 3 RWD weighed in at $61,900. Its next closes rival, the Polestar 2 Standard Range, costs from $67,400, so value here is obvious.
The Premium’s long-range battery allows a WLTP-certified driving range of 570km between charges which is even one of the longest cruising ranges available on any electric vehicle in Australia right now.
The list of standard features is exhaustive, including 19-inch alloy wheels, LED headlights, a massive 15.6-inch multimedia touchscreen with wired Apple CarPlay and wireless Android Auto, a 10.25-inch digital instrument cluster, a holographic head-up display, dual wireless phone charging bays, built-in navigation and connected services, ‘genuine’ leather seat and wheel trim (a blend of synthetic and real leather), an eight-way power-adjustable seat for the driver, ventilated and heated front seats, dual-zone climate control, a fixed panoramic glass roof and keyless entry with push-start ignition.
The Seal also gets an impressive array of standard safety kit. More on this later.
The only options are premium paints and an alternate light blue theme for the interior which cost $1500 each.
This list of kit would even be impressive on a combustion car at this price, so the fact it’s also electric and offers one of the longest driving ranges on the market is a bonus.
The one area where I think it lacks a little is the stock software. It looks okay and, to be fair, functions a lot better than its Chinese contemporaries and even some other brands, but once you dig into it a little there are some clumsy menus, and it becomes painfully obvious it’s a simple Android reskin. A swing and almost a miss for something so integral to a car like this.
Why is it called the Seal? Well, in BYD’s home market of China, its range is so expansive it has split it up into two model lines, the Dynasty series (named after historical Chinese kingdoms) of which the Atto 3 is a member (it is called the Yuan Plus in China), and the Ocean series which the Seal and Dolphin belong to. The next BYD to arrive in Australia, a mid-size SUV likely to be called the Seal U, also belongs to the Ocean series.
In modern Kia EV style, the EV4 arrives in three trim levels — the Air, Earth and GT-Line — and then in Standard Range or Long Range battery sizes.
The range opens with the Air, which is a pretty sharp-feeling $49,990 before all of your on-road costs. Kia says drive-away pricing is coming, but how much it will be is still to be figured out.
That money buys you the Standard Range battery, which we will come back to in a moment, along with 17-inch alloys, flush-finishing door handles, LED lighting, rain-sensing wipers and heated wing mirrors.
Inside, there are two-tone cloth seats, an artificial-leather steering wheel and dual-zone climate with rear vents, while tech is handled by Kia’s loveable dual 12.3-inch screens (one for your entertainment, and another for your diving info), with a smaller 5.0-inch screen between them that handles climate settings. There’s wireless Apple CarPlay and Android Auto, a six-speaker stereo and four USB-C connections, too.
All EV4 model grades get two vehicle-to-load (V2L) connections (so you can plug things in with a normal household plug), with one in the backseat and the other as part of the exterior charger – though the latter is an accessory on the Air. All also get access to the Kia Connect app and over-the-air updates, too.
Stepping up to the Earth ups the spend to $59,190, which is a gigantic financial leap, but you’re mostly paying for the bigger battery and longer driving range, as well as 19-inch alloys, cloth-and-synthetic-leather seats, a powered seat for the driver, and Kia’s very cool and comfortable mesh headrests.
Finally, the GT-Line tops the range, and is yours for $64,690. It gets a more polished look, courtesy of the exterior plastics being swapped out for gloss-black detailing, and it rides on its own 19-inch alloy design. It also gets a sunroof, a powered boot, dynamic welcome lights and projection headlights.
Inside, there’s a heated steering wheel, full synthetic-leather seats, relaxation seats to get comfy when charging, and ambient interior lighting. You also get ventilated front seats, a better eight-speaker Harman Kardon stereo and wireless device charging.
That is a big, broad pricing spectrum, and something tells me Kia has worked very, very hard to get that entry-level model below $50k, where it can compete with the likes of the BYD Seal ($46,990) and Tesla Model 3 ($54,900).
Each Seal variant gets its own drivetrain outputs, and the mid-spec Premium drives the rear wheels with a 230kW/360Nm electric motor via a reduction gear.
On paper, it’s slightly more powerful than the Model 3 RWD, with more power and less torque than the Polestar 2 Standard Range.
All EV4 models are front-wheel drive, with a single front-mounted motor producing 150kW and 283Nm, fed through a single-speed gearbox. That’s enough, Kia says, to knock off the sprint to 100km/h in around 7.5 seconds. The Air is the fastest, at 7.4s, while the heavier Earth and GT-Line claim 7.8s. Top speed is a claimed 170km/h.
Providing power is a sizable 82.56kWh lithium-ion battery pack, using BYD’s signature weight and space-saving ‘Blade’ form-factor, and the more affordable LFP (lithium iron ferrophosphate) chemistry.
On the charging front, the Seal Premium can top up at 150kW on a DC unit (using a Type 2 CCS connector) for a 10-80 per cent charge in roughly 40 minutes, while on AC its a disappointing 7.0kW.
The 7.0kW inverter means it’s hardly worth plugging the Seal in at a slow public charger when you visit the shops, as you’ll only get about 50km of range an hour. It’s for this reason most cars with batteries this size have 11kW inverters.
Unlike the Model 3 or Polestar 2, though, the Seal features a V2L system, allowing you to power household appliances from its Type 2 charging port.
Claimed energy consumption for the Seal is 14.6kWh/100km which is low, and about what we were seeing on test. It’s a little hard to tell because the trip computer only offers total consumption over the entire life of the vehicle, or for the last 50km, but not for a set trip interval. Weird.
Let’s talk about range for a moment, because it's bloody impressive. Not quite the best out there, but the furthest any electric Kia has ever travelled between charges.
There are two battery options, a 58.3kWh NCM battery in the Standard Range, and a 81.4kWh unit in Long Range models. The Standard will deliver 456kms in driving range, but the Long Range ups that to 612kms, both on the WLTP cycle.
The EV4’s 400-volt architecture does slow down charging a little, though, with DC fast charging capped at 128kW. That means going from 10 to 80 per cent in around 30 mins when using the fastest chargers. If you’re using a 50kW charger, it’s up to almost an hour and 20 minutes for the bigger battery, which is a long coffee stop.
Plugged in at home, provided you have an 11kW wallbox, it’ll take just under five and a half hours, or just over seven hours, to go from 10 per cent to fully charged, so an overnight charge no matter the battery size.
I wasn’t expecting the Seal to impress me particularly. After all, it’s in this segment against tough competition, amongst recently updated versions of the Model 3 and Polestar 2, and while the previous BYDs I’ve driven have been a cut above their Chinese contemporaries, they also haven’t done a lot to stand out from the crowd.
Clearly, though, BYD has something to prove with its sporting sedan and the Seal is immediately impressive. The cabin is quiet and refined, the seating position is great it's smooth from take-off.
The steering has an artificial tinge to it removing a bit of feedback from the road, but proves at least quick and accurate at speed, and the handling is superb.
I kept pushing the Seal in my test drive, expecting gnarly characteristics to surface but they didn’t. This sedan grabs onto the road with excellent control and traction at the rear, spurred along by its long wheelbase, and improved tyre choice (Continental rather than the sub-par Chinese rubber worn by the Atto 3 and Dolphin).
While on paper it appears to have at least comparable motor output figures to the Polestar 2 and Model 3 - the Seal Premium doesn’t quite feel as rapid, its electric motor having a more relaxed vibe and responsiveness when you stomp on the go pedal.
This can be tweaked a little by dialling it up to Sport mode, and while it still doesn’t feel quite as breakneck fast as the Model 3, in particular, it’s plenty to be going on with.
The most impressive part of the Seal drive experience, though, is its ride. Ride is a constant problem for EVs as manufacturers go to lengths to tame the additional weight of batteries, but the Seal is the most impressive in its cohort, and by quite a margin.
It’s firm enough to be controlled, but has a lovely soft edge to it, so larger bumps, frequent corrugations, or sharper road imperfections don’t ruin your day.
The Model 3 and Polestar 2, even in their improved forms, are not this good. In a lot of ways the Seal’s suspension tune reminds me of the Mustang Mach-e. It has a soft edge, offset by a bit of secondary jiggle as the car settles, which is its only real blemish.
The Seal has no right being this good. It’s now not just matching its far more established rivals but doing some things significantly better.
I learned something new and exciting (well, to me, at least. You might be very bored) from Kia's ride and handling guru on this launch. And that is that the tuning frequency for common city road imperfections, like bridge expanders, is actually the same as for the bigger, bouncier undulations you get on country roads. And so you can tune to prioritise one or the other, not both.
In real terms, it means a car that feels custom-built for the city, gliding over urban roads with mega comfort (which is exactly what the EV4 does), feels slightly less at home out of town, where there is more obvious movement in the cabin.
Bored yet? Ok, the point is that, while never uncomfortable, the EV4 feels right at home in the city, which is where it's expected to spend most of its time, but weirdly firmer on longer adventures.
This really is easy, city EV motoring, done well. There's no alienating floatiness to the ride, no lifeless lightness to the steering, it's comfortable, quiet and – despite no headline-grabbing power figures – more than potent enough to get you up and moving.
There's nice weight to the steering, and though the front tyres gave up their grip a couple of times when pushed with some steering lock on, there isn't much in the way of aggressive body roll, and it all feels pretty confidence inspiring.
The power is most effective from around 10km/h to 80km/h, before the urgency starts to fall away – it's slower to respond at freeway speeds – but that too just leans into its city credentials.
There's really not much to complain about here. It feels well sorted, and quite fun to drive. There is nothing that really stands out as spectacular about the drive experience, but nor is there anything to complain about. It's just really solid motoring, which isn't always guaranteed these days.
The Seal has an extensive list of today’s active safety equipment, including auto emergency braking (front and rear), lane keeping aids, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control, traffic sign recognition and driver attention alert.
For the most part, these systems aren’t invasively annoying, which can’t be said for many products from rival automakers.
However, the traffic sign recognition and overspeed warning system conspire to intrude with constant beeping.
Mercifully, and unlike the equivalent system in Hyundai products, it’s a distant beep, but a consistent one nonetheless, as the traffic sign system frequently picks the wrong speed for whatever reason, and then chastises you for going over it.
Also, the adaptive cruise control system can’t hold a candle to the Model 3's. The system in the Seal amounts to the usual sort of adaptive cruise in most other cars, whereas the one in the Model 3 (regardless of how you feel about the brand’s outrageous claims) is properly next-level in its lane keeping and distance controls.
The Seal is equipped with seven airbags and was rated a maximum five ANCAP stars to the 2023 standards.
There’s no ANCAP rating on the EV4 yet, but the brand says it's confident it will adopt the five-star scores issued in Europe. All models get seven airbags, like active cruise control, AEB autonomous emergency braking (meaning it will anchor up if it senses an accident), front and rear parking sensors, an active blind spot monitor that will take evasive action if it senses a collision, and lots, lots more.
Only the GT-Line switches up the standard safety kit offered on the other two grades, adding a surround-view monitor, a camera that shows what’s happening in your blind spot, powered child locks and a reverse parking aid that will brake for you if it thinks you're going to hit something.
The long-term ownership aspect for a BYD product is still a bit of a mystery as the current crop of cars have only just landed in Australia in the last year or two, but if it offers you any peace of mind, the Seal is covered by a six-year/150,000km warranty with a separate eight-year/160,000km warranty for the battery pack.
In order to avoid having to have a traditional dealer network, BYD has partnered with MyCar to fulfil servicing. Visits to one of these locations is required once every 12 months or 20,000km whichever comes first, and pricing is fixed for the first eight years, working out to an annual average of $299.
Kia ownership proposition is simple, and pretty strong. You get a seven-year warranty no matter how far you travel, an eight-year warranty for the high-voltage systems, again no matter how far you travel, and capped-price servicing. Pre-paying your service costs will set you back $688 for three years, just over $1300 for five years, or just under $2000 for seven years.