What's the difference?
We appear to have reached a tipping point in the acceptance of electric vehicles in this country. The early adopters have made their switch but the technology has become more widely accepted, so now carmakers need to woo buyers with conventional means.
That means the tried and tested methods for making any car more appealing to a customer - lower cost and more equipment.
No car demonstrates this better than the BYD Atto 3, which is one of the most popular electric vehicles in Australia. But after an initial surge of buyers happy for a more affordable EV, BYD needs to find fresh ways to attract new customers.
So, for this updated 2024 Atto 3, BYD has made it cheaper and added some key new equipment, while retaining its previous strengths in terms of value and technology.
I'm calling it - the Volkswagen Passat is the forgotten hero of station wagons.
It's surprisingly large while retaining the creature comforts and understated styling of old-world glamour.
Then enters the R-Line. A badge that diehard Volkswagen enthusiasts know is synonymous with sporty performance and handling.
However, it can be overlooked for its more affordable rivals, the Mazda6 and Skoda Octavia wagons.
But does affordability take it out of the running for the family market? Or is this the answer for the drivers who don't want to compromise on performance but still have a kid (or three) to throw in the back?
I've been hauling my little family of three around town this week to see what the big blue wagon could do.
BYD hasn’t made dramatic changes to the Atto 3 for 2024, but has it done enough to lure in more buyers?Â
The additional equipment, namely the larger infotainment screen and new tyres, will certainly help make the Atto 3 more appealing. And the technology behind EVs is more understood by the average motorists, so the barriers to making the switch to electrification are dropping.
But the single biggest factor is likely to be the price. At a time when inflation (and other reasons) is driving the cost of new vehicles up, having your updated model go in the wrong direction will only help make potential buyers take notice.
Especially when you consider Toyota’s closest rival to the Atto 3, the bZ4X, starts at $66,000, while the Tesla Model Y is priced from $55,900, making both significantly more expensive propositions. Heck, the cheapest Toyota RAV4 hybrid model starts at $42,260, only marginally cheaper than the Atto 3 Standard Range.
So, if BYD can make its value argument strongly it will help lure more new buyers to take the plunge into the world of EVs.
I so enjoyed driving the Volkswagen Passat 206TSI R-Line. It's a roomy wagon that should fit a lot of different types of families. It still has sporty performance that will entice even the most reluctant family car buyer, so don't be turned off by its large proportions! I really like the comfort, convenience and handling of this one, so it gets an easy 8.0/10 from me.
My kid thought the blue colour was cool and loved having so many things to play with in the back seat. His only complaint was about the heavier doors but he still managed. He gives it an 8.0/10, too.