BMW X4 vs Jaguar E-Pace

What's the difference?

Look, personally I found it amusingly weird when German car companies started sloping the roofs on sedans and calling them “coupes”, despite the fact that they had four doors. Their ability to imagine segments, and find buyers in them, that have no reason to exist is almost something to admire.

But turning SUVs, like the already very capable X3, into coupes? Frankly, it’s like turning an ass into an elbow. Lower the roof to reduce headroom and shrink the boot? Why? Because it will look so sexy people won’t be able to resist it. That’s BMW’s approach with the X4 and, somehow, it seems to work.

And, to be fair, sporty SUVs are not a BMW thing: the Range Rover Evoque, Audi Q5 Sportback, and Mercedes-AMG’s range of GLC Coupé models have all taken off, each contributing toward an unlikely trend that doesn’t seem to be going away any time soon. 

Jaguar raised more than a few eyebrows in 2016 when it entered the rapidly expanding world of premium SUVs with the mid-size F-Pace. And the product development boffins at Coventry HQ liked it so much they cooked up another one.

The compact E-Pace (and subsequent electric I-Pace) has re-positioned the brand from luxury sedans, wagons, and performance sports cars, to all that with SUVs now leading the brand and product charge.

The F-Pace is a beautifully composed five-seater. Does this smaller E-Pace package deliver even more good things?