BMW X1 vs Omoda 9

What's the difference?

This new BMW X1 feels like it's been built by a team of parents because it’s one of the most practical and easy to use small SUVs my family and I have ever lived with and, trust me, they’ve seen a lot of test cars come through the Berry garage.

We loved the roomy interior with high ceilings, the clever storage everywhere from the giant door pockets to the floating centre armrest up front and big boot for our pram.

Entry and exit is easy through the tall and wide doors, something my back was thankful for every time I had to put our baby into her car seat.

Driving is easy, with great visibility and the engine that comes in the xDrive20i M Sport makes this X1 sporty and fun to pilot, too.  

The only drawback is the price, it's a bit expensive but at the same time you are getting a high-quality feeling SUV.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

This current generation of X1 arrived in late 2022 and finally looked more like part of the BMW SUV family with tall and boxy styling rather than the sleek, but raised hatchback it seemed to be before.

My test car had 'M Portimao Blue' metallic paint - a flattering hue that showed off the X1’s lines as you can see in the images.

I like the X1’s oversized grille which suits the angry looking front bumper that comes with the M Sport inclusions, but balanced by pretty headlights.

Inside, the X1 xDrive20i M Sport is modern and minimalist in design. I like the floating centre armrest in between the driver and front passenger and the way it creates a feeling of more space and adds more storage.

The double screens are nice, but we’re seeing this same design and tech now in budget cars such as the Chery Omoda 5 and Haval H6. BMW needs to be even slicker and more stylish if it wants to maintain its edge.  

If you like your SUVs sporty looking then check out the BMW X2, X4 and X6. These are coupe style SUVs (but with four doors).

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

My family found the X1 xDrive20i to be one of the most practical small SUVs we’ve lived with thanks to its spacious interior, clever cabin storage and plenty of convenient features.

I need to point out the door pockets - they’re the biggest I’ve ever seen. They’re more door buckets than pockets and super helpful over the week not just for bottles but for everything else that I needed to dump out of my own pockets and into them.

The floating centre armrest up front looks like an ironing board and has a tonne of storage underneath.

The wireless charging is handy but the holster is a bit un-user friendly in terms of access, but it held the phone tight and stopped it becoming a projectile when driving, which is what you want.

There are power outlets galore, too, proximity unlocking, and a gesture tailgate.

Legroom in the back is excellent and there’s so much headroom throughout. 

The X1’s 540-litre boot capacity is excellent for the class and meant we could fit our baby’s big pram and the seven-year old’s scooter and still have room for the grocery shopping.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The X1 xDrive20i M Sport has a more powerful engine than the grades below it in the range - it’s a 2.0-litre, turbo-petrol, four-cylinder making 150kW and 300Nm.

A seven-speed dual-clutch automatic transmission does the shifting for you.   

This is also the only all-wheel drive X1 currently in the range.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

BMW says that after a combination of open and urban roads the X1 xDrive20i M Sport will use 7.4L/100km.

In my own testing my driving was mainly city and suburban, which uses quite a lot of fuel. We did dashes to birthday parties, the grocery shopping, school drop offs and all of it in busy traffic.  

I recorded 8.9L/100km, but that’s not overly thirsty considering I was carrying two car seats with children, and all the gear that goes with them. 

A small 45 litre tank means the xDrive 20i M Sport has a range of about 608km, which is on the shorter side.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Only a week before testing the X1 xDrive20i M Sport I’d been reviewing a BMW 330e and going from the 3 Series to the SUV was like changing my seating position from being in a bathtub to sitting on a bar stool. 

Actually, the X1’s seat is far more comfortable than a stool and the refined quality is what you’d expect from BMW.

But compared to the low slung 330e the visibility and the upright driving angle of the X1 is very different.

It’s something you want in an SUV that puts practicality before performance.

As much as I liked the sporty sedan, as a dad I preferred being able to see better when parking in the X1, and this made life a lot easier.

Easy is a good word to describe what the X1 xDrive20i M Sport is like to drive - from that visibility to the light steering, comfortable ride and that great engine with all-wheel drive.

That 2.0-litre four-cylinder has more than enough grunt to run up the steep hills in my neighbourhood without struggling, the transmission is smooth and the all-wheel drive system adds a bit more reassurance in the wet weather.

All of this makes for an easy, enjoyable drive. 

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The X1 xDrive20i M Sport is covered by BMW’s five-year/unlimited kilometre warranty.

A five-year/80,000km service plan through BMW will cost $2150. You’ll be looking to pay an average of $430 per service every 12 months. 

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.