BMW I7 vs Volkswagen Arteon

What's the difference?

The i7 xDrive60 M Sport is close to the perfect 7 Series. From the comfort of being driven in it, to the ease of driving it, even for hours on end.

The i7's range of 625km is outstanding for an electric vehicle, but a petrol powered 740i will get you about 900km on a full tank. How many kilometres a day will you cover? Do you have time and a way to charge the i7 daily if you do cover a lot of distance?

If driving range isn't an issue, the i7 will reward you with a smooth, effortless driving experience and your passengers will have a serene journey in luxurious, high-tech surroundings. Just don't bump the door release button accidentally!

The value, driving dynamics and appearance are on point for a premium play here. If you can forgo the badge snobbery attached to the German big three, then you'll find lots to like about Volkswagen's Arteon.

At 5.4m long and 2.2m wide the i7 xDrive60 M Sport is enormous and imposing  - as a 7 Series BMW should be.

What's significantly different in the look of this latest incarnation of BMW flagship limousine is its show stopping face.

That LED-lined grille has Vegas pizazz and the pretty glittering Swarovski Crystal headlights are mesmerising. I doubt the words 'pizazz' and 'pretty' have ever been used to describe any previous generation BMW 7 Series.

Fear not, though, from every other angle the i7 looks business-like and serious… and solid as though carved from a single slab of marble.

Solid is also a good word for the i7's interior. Look at the seats in the images - they're hotel lobby sized and I'm still uncertain how they managed to fit them through the i7's doorway.

Our car had the Merino Tartufo brown leather upholstery which suited the 1970s-style futuristic design of the seats with their headrests wrapped in carbon fibre and the satin aluminium trim throughout the cabin. They look like seats from the bridge of a spaceship in a sci-fi series.

The enormous 31.3-inch screen in the rear is a show-stopper as are the tablets in the rear doors to control the screen functions along with the seat heating and adjustment.

Disappointing in comparison is the smaller media and instrument displays up front. And it's not just the lesser proportions but the styling of the screens that's a let down.

Surely this was a chance for BMW to integrate a large, flowing interactive screen over the dashboard and not something which looks propped up and an afterthought to the design of the cabin.

I also find the crystal-effect plastic that trims the dashboard and extends into the doors a little over-the-top, especially when it's backlit with LEDs.

It's really all about the looks here, and while the Shooting Brake is particularly handsome, the regular Arteon looks premium and polished, too.

VW tells us injecting a bit of sportiness was a key aim here, both inside and outside, and that's particularly true of the R-Line model, which rides on bigger 20-inch alloys, compared to the 19s on the Elegance, with their own bespoke design.

The body styling is more aggressive, too, but both trims get lashings of chrome along the body work, and a sleek, swept-back style that looks more premium than overtly sporty.

In the cabin, though, you can see that this is an important car to VW. The touchpoints are almost all soft to the touch, and it's both understated and tech-saturated at the same time, including the swipe-to-adjust function for the stereo and climate, with new touch-sensitive sections added to the centre console and steering wheel.

It feels, dare we say it, premium. Which is likely exactly what VW was going for...

Sure, the i7 isn't an SUV but a sedan like this needs to be roomy and comfortable, it also needs to be an ergonomic place to work for passengers in the back with laptops, and it needs to be well appointed with internet connectivity and charging outlets. A boot that can take at least two passenger's luggage is also vital.

The i7 has all of that covered with good legroom in the second row even for me at 189cm tall. I spent two hours back there writing my script for the video for this review while the i7 was charging.

As I typed away I had plenty of elbow room but I could have done with a tray table for the computer.

There's a wireless phone charger in the fold-down rear centre console, along with USB ports galore.

You'll find another wireless phone charger up front and more USB ports. The i7 also has its own internet hotspot.

The sumptuous seats in the rear are power adjustable and also heated, but lack a massaging function.

There's also rear dual-zone climate control and sun-blinds which cover the back and side windows.

Cabin storage is good with large covered areas in the front and rear centre consoles, plus there are two cupholders in the rear and another two up front, with large door pockets, as well.

The cargo capacity of the boot is a healthy 500 litres but it's quite shallow due to the electric vehicle batteries eating into the luggage space.

The automatic doors can be opened several ways from the inside.

First there's a button inside which is high on the rear door and another on the dashboard which will open them automatically while using sensors to ensure they don't hit anything.

There's another button much lower down which will pop the door open slightly for you to push it the rest of the way.

Finally there's an emergency handle which will override the electric opening.

You can open the doors from the outside automatically by pushing a button near the door handle or by using the exterior door handle normally.

Closing involves pressing the high placed button if you're inside or by tapping the exterior button on the outside door handle if you've exited the car.

We did have a door mishap twice during our week with the i7. The first was when bags placed on the front passenger seat bumped the release button and caused the door to pop open, followed quickly by me lunging across to pull it shut again. It's lucky my arms are long.

The second was when my eight-year old son bumped the door release button with his knee again popping open the door but this time at 110km/h on the motorway. He was able to close the door but it rattled both of us, understandably and I kept the child lock on for the rest of the week.

He's been in a different test vehicle every week of his life since he was born and this is the first time we've ever had a door open unintentionally like this. I've also never had a door open, just because a bag has leaned on it, either.

So, the auto door opening function might create a nice impression and make opening and closing the heavy doors easier, but I think manual doors would be more practical.

Interestingly, both body styles share near identical dimensions, with the Arteon stretching 4866mm in length, 1871 in width, and 1442mm in height (or 1447mm for the Shooting Brake).

Those numbers translate to a seriously spacious and practical cabin space, with an acreage of room for backseat riders. Sitting behind my own 175cm driving position, I had heaps of space between my knees and the seat in front, and even with the sloping roofline, plenty of headroom, too.

You'll find two cupholders in a pull-down divider that separates the back seat, and a bottle holder in each the four doors. Backseat riders also get their own air vents with temp controls, as well as USB connections, and phone or tablet pockets on the rear of each front seat.

Up front, the theme of space continues, with storage and cubbies sprinkled throughout the cabin, as well as USB-C connections for your phone or devices.

All that space means a sizeable boot area, too, with the Arteon serving up 563L with the rear seats in place, and 1557L with the back pews folded. The Shooting Brake ups those numbers - thought not any as much as you might think - to 565L and 1632L.

The Arteon carries an unsurprisingly premium price tag in the VW family, but it can still be cheaper than an entry-level equivalent from some of the German premium brands.

Or, in the words of VW, the Arteon "challenges the luxury car makers without becoming one ourselves."

And you do get a lot of stuff. In fact, a panoramic sunroof, and some metallic paints, are the only cost options here.

The range is offered in 140TSI Elegance ($61,740 Liftback, $63,740 Shooting Brake) and 206TSI R-Line trims ($68,740/$70,740), and the former is offered with VW's Virtual Cockpit digital instrument cluster, along with a head-up display and a central 9.2-inch touchscreen that pairs wirelessly with your mobile phone.

Outside, you get 19-inch alloy wheels and full LED headlights and tail-lights. Inside, you'll find ambient interior lighting, multi-zone climate control, keyless entry and push-start ignition, as well as full leather interior trim with heated and ventilated front seats.

Also worth calling our here are the digital buttons on the dash or steering that control everything from the stereo to the climate, and work a bit like a mobile might, you can swipe left or right to control the volume or switch tracks, or change the temperature.

The R-Line model is the sportier-feeling option, and adds 'carbon' leather interior trim with bespoke bucket-style sports seats, 20-inch alloy wheels, and a more aggressive set of R-Line bodywork.

The i7 xDrive 60 M Sport has two electric motors - one at the front one at the rear - making this large saloon all-wheel drive.

The combined output is outrageous. We're talking 400kW and 750Nm. That's enough oomph to fire this electric missile from 0-100km/h in 4.7 seconds.

When EVs first came out a lot of people saw the technology as lending itself to small city cars, but with the smoothness of motion is offers, the silent operation and the colossal grunt it can supply nothing suits a big limo like the 7 Series better than electric motors.

There are two drivetrains on offer here — the 140TSI with front-wheel drive in the Elegance, or the 206TSI with all-wheel drive in the R-Line.

The former's 2.0-litre turbo-petrol produces 140kW and 320Nm, which is enough for a sprint to 100km/h in around 7.9 seconds.

But the lust-worthy engine tune is definitely the R-Line, in which the 2.0-litre turbo-petrol ups the grunt to 206kW and 400Nm, and drops the sprint time to a brisk 5.5 seconds.

Both pair with VW's seven-speed DSG automatic.

There are removal trucks shorter and narrower than the i7 but this limousine is possibly the easiest and most comfortable car I've driven in almost 15 years of testing vehicles from Toyotas to Bentleys.

The steering is pinky-finger light but accurate, the ride (as driver and passenger in the second row) is superbly composed and the electric powertrain add a smoothness to movement that no combustion engine on the planet can come close to.

The xDrive60 M Sport comes standard with BMW's 'Executive Drive Pro' feature which includes the 'Active Roll Stabilisation' and 'Active Roll Comfort' systems used on Rolls Royces.

The systems use motors to level the body through dips and corners, and the result has to be felt to be fully appreciated.

It's oddly amazing - you could have a bowl of molten lava in your lap and not spill any of it.

And then there are the seats. As a driver the under thigh support offered by the big, thick, wide seat base is exactly right for long distances, while the back rest is supportive without being too firm.

If I was to name any downsides to the driving experience it would be the limited forward visibility due to the narrow windscreen and thick. short A-pillars.

I found myself always having to peer around those pillars at intersections and pedestrian crossings.

Rearward visibility is completely blocked when the second row's large screen is folded down and the rear vision mirror doesn't have a camera function to get around this issue.

Sure there's a reversing camera but being able to see what's coming up behind you in traffic is important to for safe situational awareness.

I'm also not a fan of the synthesised driving sounds. It's unnecessary, especially in something like a chauffeur-operated limousine.

I think it only serves to cheapen what is such a high-end experience. Thankfully you can turn it off.

The same goes for 'Boost Mode' which provides all available grunt once a paddle behind the steering wheel is pulled and counts down like a missile launch. Seriously? Come on - this isn't a 2 Series!

Full disclosure: we only spent time behind the wheel off the R-Line variant for this test, but even still, I feel pretty comfortable suggesting that it's the punchy powertrain you want.

Surely the very first hurdle any company hoping to play with the premium-brand big boys must clear is that of easy, effortless momentum? It's difficult to feel like you've made the premium choice when you're engine is straining and striving under acceleration, right?

And on this, the Arteon R-Line shines, with plenty of power underfoot whenever you need it, and a delivery style which means you rarely, if ever, fall into a hole waiting for the power to arrive.

For mine, the suspension might be a touch too firm for those seeking a truly wafting drive experience. For the record, it doesn't bother me — I always prefer to know what's happening underneath the tyres than be entirely removed from the experience — but a result of this sporty-feeling ride is the occasional registering of bigger bumps and road imperfections in the cabin.

The flip side of the firm(ish) ride is the ability for the Arteon - in R-Line guise - to swap personalities when you engage its sportier settings. Suddenly there's a snarl to the exhaust that's absent in its comfortable drive modes, and you're left with a vehicle that tempts you to head for a twisting back road to see what it's about.

But in the interests of science we instead headed for the freeway to put the Arteon's autonomous systems through their paces, with the brand promising Level 2 Autonomy on the highway.

While the technology still isn't perfect — some braking can occur when the vehicle's not entirely sure what's happening ahead of it — it's also pretty impressive, taking care of the steering, accelerating and braking for you, at least until you're reminded its time to put your hands back on the wheel.

It's also bloody big, the Arteon, with more space in the cabin - and especially the backseat - than you might be thinking. If you have kids, they'll be positively lost back there. But if you cart adults on the regular, then you'll hear no complaints.

Essentially, if VW makes it, the Arteon gets it. Think front, side, full-length curtain and driver's knee airbags, as well as VW's complete IQ.Drive safety suite, which includes a Fatigue Detection system, AEB with pedestrian detection, Park Assist, parking sensors, rear traffic assist, lane change assist, adaptive cruise control with lane guidance - which is essentially a level 2 autonomous system for highways - and an around view monitor.

The new model is yet to be crash-tested, but the last model scored a five-star rating in 2017.

The i7 xDrive60 M Sport is covered  by BMW's five-year, unlimited kilometre warranty. The battery is covered for eight years or 160,000km.

There's no regular servicing schedule but the car will identify any faults and maintenance issues and notify you. A six-year unlimited service plan is offered by BMW and is included in the purchase price of the i7.

The i7 also comes with a five-year subscription to the charge for charging network, and a home wall box charger.

The Arteon is covered by VW's five-year, unlimited-kilometre warranty, and will require servicing every 12 months or 15,000kms. It will also get VW's capped price servicing offer.