BMW 740i vs Mercedes-Benz CLS350

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The Mercedes-Benz CLS has proven to be a niche hero, creating a segment and then evolving into something even more elegant, while keeping its unique appeal. A beautiful, modern cabin and the new engine in the CLS 450 provides the swiftness to match those looks.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

The new-generation CLS has arrived looking slipperier than a cake of soap on the bottom of the bath. This model has always had svelte styling, but things have become even smoother with Benz’s design chief Gorden Wagener insisting more lines be removed in the creation of this latest version.

So, while there’s the familiar profile of that roof tapering down into the boot lid, the long rear overhang and that sliver of a window opening arching and turning down sharply at the rear, it's a more flowing design now that there are less edges to break it all up.

A new ‘shark nose’ grille opening, and broad bonnet adds a hunk of muscle car toughness to the CLS’s face. But it’s refined thuggery, with that single-louvered ‘diamond studded’ grille flanked by flush-mounted headlights. The tail-lights, too, are so contoured to the body around them they look painted on.

As CarsGuide senior editor Matt Campbell pointed out in his review of the CLS at the international launch, the car looks far better in the metal than it does in any photo.

The CLS is based on the E-Class, sharing its platform and technology, but it’s about 20mm longer (at 4988mm) end-to-end. That’s almost 50mm longer than the previous generation CLS, too. At just over 1.4m tall the CLS is low-slung but wide at 1.9m across (almost 2.1m including mirrors).

The CLS’s cabin mirrors that of the E-Class, too, with a sweeping dashboard which flows through into the doors, two large landscape displays for your instruments and media, an oversupply of air vents and some darn sexy lighting. It’s a luxurious, stylish, comfortable, but snug setting cocooned by padded leather and polished surfaces.

The Australian CLS has been fitted standard with the AMG interior and exterior packages.

You can pick from 11 colours – eight of which are no-cost options and include, 'Polar White', 'Obsidian Black', 'Iridium Silver', 'Citrine Brown', 'Graphite Grey' and 'Cavansite Blue'. Optional colours include 'Hyacinth Red' and 'Selenite Grey Magno'.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

Remember how I said you were going to have to surrender something if you wanted a CLS? Well, yes, you’ve have to surrender your hard-earned money, but you’ll also have to give up quite a bit of practicality.

That swooping roofline makes entry into the front seats a bit precarious for people of my height (191cm) trying to swing themselves into the cockpit without clocking their heads on the A-pillar.

The impracticality only gets worse with entry into the back seats, and legroom in there for me is tight, too.

I can only just sit behind my driving position thanks to the contoured seat backs. Headroom is also limited.

It’s worth pointing out that this time the CLS is a five-seater – the previous generation sat just four.

Storage isn’t bad, running to a deep centre console bin with a split lid, there are two cupholders up front and another two in the rear fold-down armrest along with another covered drawer, and all doors have small bottle holders.

The CLS’s boot capacity is 520 litres, and the rear seats fold 40/20/40 to provide extra space.

Benz has dropped the 250d grade, which means you can no longer have your CLS with a diesel engine. That also means the new entry fee is higher with the CLS 350 kicking the line-up off at $136,900 (list price).

You’ll be rewarded with a decent amount of equipment for the outlay, though. Coming standard on the CLS 350 are those two 12.3-inch screens, a head-up display, a 13-speaker Burmester stereo, sat nav, Apple CarPlay and Android Auto, digital radio, surround view camera, leather upholstery, heated front seats, 'Brown Ash' wood trim on the centre console, wheel-mounted shifting paddles, AMG exterior and interior packages, auto-parking, 20-inch AMG wheels, air suspension, proximity key and privacy glass.

The CLS 450 4Matic lists for $155,529 and adds air filtering in the cabin, power closing doors, a sports exhaust system and all-wheel drive.

At the top of the three-grade range is the Mercedes-AMG CLS 53 4Matic+ for $179,529. The extra money buys you nappa leather upholstery, wireless charging, the ‘Night’ body kit, an AMG exhaust system, and of course, a lot more grunt which you can read about below.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

If you’ve skipped straight to this bit you’ll have missed news that there’s no longer a diesel engine in the CLS line-up. Instead you have a choice of three petrol engines – one for each grade and all of them are new to the model.

The CLS 350 has a 2.0-litre four-cylinder turbo-petrol engine producing 220kW/400Nm. That grunt is delivered to the rear wheels via a nine-speed automatic.

The CLS 450 4Matic has a 270kW/500Nm 3.0-litre in-line six-cylinder engine with a twin-scroll turbo and like the Mercedes-AMG 53 above it has an integrated electric motor called an EQ Boost. While it’s a hybrid system of sorts the electric motor doesn’t drive the wheels, instead it recuperates kinetic energy and charges the battery.

The CLS 450 uses the nine-speed auto, as well, and is all-wheel drive.

The Mercedes-AMG CLS 53 4Matic has the same transmission and engine as the CLS450 but has been given a heftier twin-scroll turbo charging system and tuned to produce even more grunt at 320kW/520Nm. The 'EQ Boost' performs the same function as in the CLS 450, but also provides power to an electric turbocharger. The Mercedes-AMG CLS 53 4Matic is also all-wheel drive and uses a nine-speed automatic.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

This is a good place to remind you (again) that only one CLS grade was available to drive at the Australian launch – the CLS 450, and we were only given the claimed fuel economy figures for that model.

After 197km through, on a route that bumper to bumpered its way out of Melbourne CBD and headed the long way to the airport via Woodend. our car’s trip computer was reporting close to an average of 10.0L/100km.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

A reminder again, folks – Mercedes-Benz only had the CLS 450 available to drive. Okay? On with the review…

Nobody likes a traffic jam, apart from maybe taxi drivers. But sitting in a CLS deep in Melbourne’s CBD, stuck in road-work-infested roads, choked with cars going nowhere was as pleasant as the experience could be. 

Plush seats, pretty lighting, air filtered and fragranced, air suspension cushioning the patchy tarmac underneath as we wriggled our way north towards Mount Macedon and country roads.

If you read another review calling out a large degree of wind noise filtering into the cabin, they’re right and wrong. See, the weather was apocalyptic as we hit the motorway. Trees doubled over kind of windy, and sure you could hear it rushing past the windows when we were at 110km/h, but you could also hear it clearly when we were at 30km/h.

I like gadgets and so it was about 15 seconds into the motorway stint that I tested out the active cruise control, and automatic lane changing, which works near perfectly.

As the roads became more winding, I switched drive modes to 'Sport', firming up the suspension and steering, at the same time prompting the transmission to kick back into a lower gear.

This is a stable-feeling car, well balanced and effortless to steer. Smoothness is a word for everything it does, including covering the ground quickly.

While that acceleration is rapid, it’s not quite exhilarating, and the engine note under load is a little high pitched for a thug like this.

CLSs of the past were known for being a bit more aggressive and feistier, but this one seems to have mellowed in its third generation. I don’t see any issues with this. There are other angrier Benzs if that’s your thing.

The second generation CLS was never crash tested and this new one has yet to be as well. So, while it hasn’t been given an ANCAP star rating, given it shares so much with the five-star rated E-Class we’d expect it to score nothing less than that, too.

Along with nine airbags, ABS, and traction and stability control the level of advanced safety equipment onboard the new CLS is seriously impressive. There’s the 'Driving Assistance package Plus' which brings AEB with cross traffic function, evasive steering, blind spot warning with an active function and lane keeping assistance.

For child seats you’ll find two ISOFIX mounts and three top ether anchor points.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

The CLS is covered by Mercedes-Benz’s three-year/unlimited kilometre warranty. Servicing is recommended every 12months/25,000km for the CLS 350 and CLS 450, while the CLS 53, like all AMGs needs to visit at 12month/20,000km intervals.

Mercedes-Benz says a capped price servicing plan will be available, but has yet to release the prices. We’ll update this as soon as the costs have been announced.