BMW 7 Series vs Chery Tiggo 8 PRO MAX

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

This mid-sized seven-seat SUV segment is dominated by just a handful of nameplates, and it’s easy to see how some of them might be under threat by something like the Chery Tiggo 8 Pro Max.

There are a few areas where it could use some fine-tuning, but these are mainly restricted to being pedantic about the drive experience. There are no dealbreakers here as there often can be for low-cost alternatives, and so long as you’re primarily putting kids in the back seats, this Tiggo is well equipped, comfortable, plush, and surprisingly refined.

With a robust ownership proposition as well, it’s hard to see why you wouldn’t consider one of these if you’re shopping in the seven-seat SUV space - and that's why this could be Chery's shot at the big leagues.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

The Tiggo 8 Pro Max just looks like a mid-size SUV. Perhaps if you calculated the average design cues of every mid-size SUV on the market, this would be what you end up with.

Of all the Chinese automakers currently in the market though, the Tiggo range of SUVs are the least controversial. There’s no weird theme to the design, there’s no bizarre light fittings or controversial angles. You could stick a badge on this car from any Korean or Japanese brand and you wouldn’t think twice about it.

It doesn’t say much for innovation, but I think it will very much work in this car's favour. It provides a much more globally appealing look when compared to the controversial design of BYD products, the crazy grilles and badging on GWM products, or the derivative style of the MG range.

For this reason it won’t turn heads at the school drop-off, but that’s perfect for families who want to run incognito and would normally buy a conservative mainstream SUV from Toyota or Mitsubishi.

Inside things get a bit more interesting. The Tiggo 8 has a contemporary design, complete with a high-riding bridge-style console, and the dual-screens are encased in a single housing that spans half the length of the dash.

It’s ambitious too, with generous amounts of soft-touch surfaces and synthetic leather finishes. Clearly, it’s inspired by others in the industry. The dual-screen layout is very Hyundai or Kia via Mercedes, while the Benz influence extends to the wood grain-look plastic inserts and even the little silver finishes covering the speakers up. Rather than a naff knock-off though, the Chery interior genuinely feels its own space.

The only areas that you can see through the facade to a car built-to-a price is in a handful of places. The steering wheel buttons, for instance, feel a bit cheap, and when it comes to those big screens, the resolution isn’t as high as you might expect, and the processing isn’t as fast as it could be, leading to a slightly laggy experience.

Still, the same can be said for many mainstream manufacturers, and at least Chery’s native software has been localised and is easy to navigate. Also, none of this stops the Chery from feeling properly plush on the inside. It was also seemingly pretty well put together, free of rattles, switchgear with too much play, or nasty hollow plastics.

First impressions are good.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

The interior is also thoughtfully designed, but it needs to compete with user-friendly cars like the Honda CR-V and Nissan X-Trail in this segment.

The front occupants are treated to a reasonably spacious cabin, which for the driver is quite adjustable, although the design of the dash means it sticks out into the front passenger’s knee area. Head and shoulder space is impressive, and everywhere you put your arms or knees there’s a soft-clad finish rather than hard plastic to greet you.

As already mentioned, the software isn’t half bad when it comes to ease-of-use, however the lack of tactile toggles or dials for the climate unit is a bit of a miss. It has its own dedicated set of touch controls below the screen itself, but they provide no tactile feedback, so are a little hard to use while on the move.

Storage is great, with large pockets and bottle-holders in the doors, a further two bottle holders in the centre console, a wireless phone charger, and a neat little set of drive mode buttons and a digital shift lever within easy reach.

The bridge-style console also offers a large pass-through area underneath for the storage of larger items, and there’s a deep centre armrest console box, too.

The second row is quite versatile, offering rail adjustment for the base, so you can maximise the room available to the third row if need be.

Second-row occupants (with the seats set to a decent position for myself at 182cm tall) have plenty of knee room and plenty of headroom, and the doors open nice and wide for the loading of objects or people.

Storage includes large pockets on the backs of the front seats, a bottle holder in each door, and a further two in the drop-down armrest. There is a set of adjustable air vents on the back of the centre console, with both a USB-A and USB-C port for power delivery.

The third row is a bit more challenging. I had to contort myself to get in with the second row seat either slid forward or folded flat. Once I was in there, I was surprised to find I fit, but only just.

My knees were hard up against the seat in front, while my head was touching the roof. Mercifully, I had enough room to slide my feet under the seat in front, otherwise it would’ve been too tight. It’s passable for adults then, but only in a pinch, and you wouldn’t want to be back there for long. No problem if you’re just putting kids back there though.

The third row gets air vents on either side with an independent fan speed controller on the mid-grade Elite and top-spec Ultimate, and there’s a useful storage tray, and small bottle holder on each side. You don’t get USB ports, but there’s a 12 volt outlet available just behind the rear seats in the boot.

On the topic of the boot, it is not as large as I was hoping, but then neither is the car itself.

The boot measures 479 litres with the second-row up, or just 117-litres with all seven seats deployed. It’s smaller than some mid-size rivals, but not enough for it to be a dealbreaker. We’ll get it back for a longer test to see what does and does not fit.

The floor is quite high to facilitate those fold-flat rear seats, and there’s a small under-floor storage tray where you can hide the retractable luggage cover on the Urban and Elite variants. Unfortunately the Ultimate gets a subwoofer here.

All variants get a space-saver spare wheel mounted outside underneath the car, so at least you don’t need to deal with a tyre repair kit.

The Tiggo 8 Pro Max needs to be keenly priced to compete, but you might be surprised to find it’s not the most affordable option in this category. For slightly less money than the Tiggo 8 Pro Max, you can get into the Mahindra XUV700 or the LDV D90, but Chery says it is aiming to provide a little more than just a low price-tag.

Still, thanks to its keen national drive-away prices, the Tiggo 8 does manage to undercut its prominent Japanese competition. The price starts from $41,990 for the base Urban, moves to $43,990 for the mid-grade Elite, and tops out at $47,990 for the all-wheel drive Ultimate.

If you’ve been shopping around this space, you’ll note these prices, once you get the car on the road, will manage to undercut the likes of the Nissan X-Trail (from $40,290), Mitsubishi Outlander (from $39,540) and the Honda CR-V (from $46,800).

Keep in mind that this is very much a mid-size SUV offering too. At 4720mm long, 1860mm wide, and 1705mm tall, the Tiggo 8 Pro Max isn’t competing with the Hyundai Santa Fe, Toyota Kluger, or Kia Sorento, which are seven-seaters in the medium-to-large segment a full category up.

Like other Chinese challenger brands, Chery aims to dazzle on the specification front. Even the base Urban scores a comprehensive list of standard inclusions like 18-inch alloy wheels, LED headlights, synthetic leather interior trim, dual 12.3-inch screens in the cabin, as well as relative luxuries usually unheard of in base cars like heated and ventilated front seats with power adjust, a 360-degree parking camera, and wireless phone chargers.

You also score an eight-speaker audio system, an air purification system, dual-zone climate, keyless entry with push-start ignition, built-in navigation, a voice command system, power folding exterior mirrors, and ambient LED multi-colour interior lighting.

It’s a lot of stuff for a base car, and yet the Elite manages to add a power tailgate, heated exterior mirrors, a built-in dash-cam (nice touch), third-row air vents with independent fan speed control, illuminated door sills and a retractable cargo blind.

Finally, the top-spec Ultimate scores all-wheel drive with additional drive modes, 19-inch alloy wheels, a panoramic sunroof, a 10-speaker Sony-branded audio system, tinted rear windows, puddle lamps, and the option to choose an alternate brown theme for the synthetic leather interior trim.

All variants get all the active safety equipment - check out the full list in the safety section of this review.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

There is only one engine option in the Tiggo 8 Pro Max range, a 2.0-litre turbocharged four-cylinder petrol unit that produces 180kW/375Nm.

No matter which variant you choose, it’s also mated to a seven-speed dual-clutch automatic transmission. The Urban and Elite variants are front-wheel drive, while the Ultimate scores a Borg-Warner-sourced all-wheel-drive system with additional off-road drive modes.

The outputs are more than competitive with a lot of rivals, but there’s no fuel-saving hybrid option in the line-up just yet. It’s something Chery wants to add in the future.

Especially for Australia, the folks at Chery also made sure to get the Tiggo 8 Pro Max certified to tow. It can do that at up to 1300kg braked, or 750kg unbraked.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

The 2.0-litre turbo engine has an official/combined consumption rating of 8.1L/100km for the front-wheel drive variants, or 8.7L/100km for the all-wheel drive Ultimate.

On our drive route for the day which took place on curvy country roads and expressways, my Ultimate all-wheel-drive test example produced a figure of 9.5L/100km which seems reasonable.

Unfortunately the engine also requires mid-shelf 95RON unleaded fuel, so this will push your running costs up slightly.

The Tiggo 8 Pro Max has a 57-litre fuel tank, indicating an estimated maximum cruising range of 703km for FWD variants.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

Cars from Chinese brands often fall short of expectations when it comes to the drive experience, but the Tiggo 8 Pro Max moves everything in the right direction, and importantly it doesn’t add any deal-breaking characteristics along the way.

Visibility is great out of the cabin, with large windows all-round. The wing mirrors are great, but the centre rear-vision mirror is a quirky piece with a wide viewing angle. In a way this is great for parents, because with one glance you can see both out the rear of the vehicle and the rear seats to keep an eye on kids, but it does mess with your depth perception a bit.

On multiple occasions I felt like the car behind was tailgating, only to peer in the side mirrors to find that it was actually quite far back. Odd!

The steering is very light, and a bit disconnected as a result. While this sounds like a negative, I actually think suburban buyers who often negotiate with shopping centre parking lots, apartment towers, and school drop-offs will love it. It makes a big SUV feel really easy to steer and position.

Sure, it feels a bit doughy out on the open road, meaning it's hardly a confident corner-carver, but that’s not really the point of this car.

The engine on the other hand has loads of poke. Power of 180kW sounds like a lot because it is (once upon a time not so long ago this was well into V6 territory) and actually for the front-wheel-drive versions it might be a little bit too much power. It will readily spin the front wheels with slightly too much throttle input, which brings us nicely to the dual-clutch automatic which is responsible for communicating that power to the ground.

Dual clutches rightly raise a bit of a red flag for some because they can be particularly jerky from a standstill and have some pretty questionable gear shifts once you’re rolling. For the most part though, the Tiggo 8’s dual-clutch unit is pretty good. The brand stressed that it had done significant software tuning to this transmission to try to iron out nasty characteristics, and while it's still occasionally caught off-guard, I’ve certainly driven worse. It will occasionally produce a bucking feeling rather than a full second of lag like some rivals, but its enthusiasm to deliver power to the ground quickly gives the front-drive versions that slightly skittish feel.

It is one of those rare occasions when it’s worth splashing for the all-wheel drive. I found the Ultimate to be much more sure-footed and confident on the road, able to handle the engine’s relatively mountainous torque with ease.

On the open road I was impressed by the Tiggo 8’s level of refinement. The amount of sound entering the cabin in both variants was low, with minimal tyre roar or wind noise. Thuds from the suspension and roar from the engine under load were also pleasingly distant, even at freeway speeds.

When it comes to the ride it’s built to a certain cadence. It’s soft and comfortable, matching the semi-luxurious cabin feel nicely, but it can be a bit springy and lose a bit of body control over undulations and corrugations. Again, it’s not exactly an athlete, but then for most people, it won’t have to be.

Importantly, it filters out sharper bumps like potholes, road imperfections, and speed bumps with relative ease. It’s even better in the 2WD versions thanks to larger tyres and smaller alloy wheels.

Mercifully, the active safety systems don’t intrude on the driving experience either. Chery has apparently learned some hard lessons after the feedback it received on the overbearing lane assist equipment on the smaller Omoda 5, and applied those learnings here in the Tiggo 8.

The lane systems are still there, but they only intervene when they really have to, while warning chimes from things like the traffic sign recognition, blind spot monitoring, and driver attention alert are, at worst, background. It’s a good thing too because of all the systems, the driver attention alert is the one that triggers most often as you look away from the road to adjust the touch-based climate systems.

Where does that leave us? Actually pretty impressed. The Tiggo 8 Pro Max might not have the balancing act between ride quality and performance quite as well tuned as some of its Japanese and Korean rivals, but this is a comfortable, quiet, and refined SUV that, importantly, feels very normal. There’s no deal-breaking safety bugs, or a terrible transmission or frustrating software that takes away from the experience. Chery is learning, and it’s learning fast.

Every Tiggo 8 Pro Max gets the full array of active safety gear, including auto emergency braking, lane keep assist with lane departure warning, blind spot monitoring with rear cross-traffic alert and rear auto braking, traffic sign recognition, driver attention alert, and adaptive cruise control with traffic jam assist.

It also scores the expected array of traction and brake controls, as well as a 360-degree parking camera, and dual ISOFIX positions on the outboard rear seats.

The airbag total seems to come to 10 with dual front, dual curtain, quad side, a front centre airbag, and a knee airbag, although from what we can tell the curtain and side airbag coverage unfortunately still doesn’t manage to extend the full length of the third row. Worth keeping in mind if you plan on regularly putting people back there.

At the time of writing the Tiggo 8 Pro Max was yet to get an ANCAP safety rating.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Chery offers its line-up with seven years and unlimited kilometres of warranty, seven-years of capped-price servicing, and seven years of roadside assist.

The roadside assist is topped up on a 12 monthly basis so long as you service with Chery. At the time of writing, Chery was yet to provide costings for its capped-price servicing program, but if it follows the same scheme as the Omoda 5 and Tiggo 7, it will be competitive.