BMW 440I vs Tesla Model 3

What's the difference?

Life comes at you fast, especially in the automotive industry, where model lifecycles are becoming shorter as each new generation comes and goes.

Take the BMW 4 Series for instance. It’s been a segment stalwart since 2013, but the current model’s time in the sun is finally coming to an end a little later this year.

And that got us thinking whether or not the old saying rings true in this context. So, we put the flagship 440i coupe to test to find out if the older you get, the wiser you are.

It’s been in Australia since 2019 and despite the arrival of a comprehensively upgraded version in late 2023, the Tesla Model 3’s once gargantuan popularity has been declining in recent years.

A seemingly never-ending influx of pure-electric alternatives, primarily from China, has eroded the mid-size sedan’s positioning as the go-to, best-value EV choice. 

But to its credit Tesla has again evolved the Model 3 proposition with the introduction of this Long Range Rear-Wheel Drive grade in October last year, at the time positioning it as “the longest-range EV in Australia”.

Since then, Tesla has adjusted the model grade name to Premium Long Range Rear-Wheel Drive.

Some additional tweaks, made in response to customer feedback, also illustrates the EV pioneer’s determination to step up in the face of increasingly fierce competition.

So, does this latest Model 3 do enough to earn a spot on your electric vehicle shopping list? We spent a week behind the wheel to find out.