BMW 330i vs Kia Stinger

What's the difference?

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

There is nothing quite like a car company occasionally building a car that could be considered a risk. And there are all kinds of risks in the car business - the market isn't ready for that car, people don't identify your brand with this or that type of vehicle, the list goes on. And it's long. It's very easy for me to sit on the sidelines and say, "Pft, what were they thinking?" Few cars land on your driveway without years of thinking having already gone into their development.

The Kia Stinger is the kind of car that would have caused lots of thinking and plenty of hand-wringing at Kia HQ in Korea. Not because it was a bad idea - it wasn't. Not because it's a bad car - it is, in fact, the opposite. And not because SUVs have already changed the way we look at cars - Kia has done well out of that.

It's just that Kia has never produced a car like the Stinger. A five-door coupe-sedan, rear-wheel drive and with a focus on driver dynamics. Most of us know very well how the Stinger GT burst on to the scene in a blaze of well-deserved glory. It's not all about the GT, though. There's a whole range of Stingers and just below that very accomplished sports sedan is the Stinger GT-Line.