BMW 330e vs Mercedes-Benz Eqe300

What's the difference?

The 330e M Sport is an excellent car, but it could be a much better hybrid.

In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.

There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.

If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.

Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.

The Mercedes-AMG EQE53 SUV has some serious tech inside and will fit the family in style. If you're after the AMG experience, you may be a little disappointed as this model leans heavily towards plush rather than sports-SUV. And it does plush extremely well but it begs the question whether the AMG factor is worth the extra cash.

Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.

So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.

And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.

The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.

The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.

We affectionately nicknamed our test EQE53 model the Blue Tic Tac because of its… well, similarity to the mint.

While not uncommon in the EV market, the EQEs pillowy design doesn't exactly scream 'big personality'. However, it does feature some cool features like the massive 22-inch alloy wheels, red brake calipers and the AMG badging at the rear. But that's all that separates it from its non-AMG siblings.

Head inside and it features all of the plush comforts and styling you’d expect from a Merc with some of the best ambient lighting in the business and a sunroof that manages to make the cabin feel airy despite all the black trims. 

Some of those trims, like the synthetic grey panels scattered liberally throughout the cabin, are found in all EQE models and don't reflect the grade level. A trim with better tactility and style would be a point of difference.

The dashboard features three screens in a ginormous panel, which surprisingly doesn’t catch the light but does show fingerprints and every spec of dust on it. Which might annoy you as it's 100 per cent the drawcard for the interior and when it's dirty, it's very obvious.

Although I'm not in love with some design choices, it's still a lovely cabin to spend time in.

People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.

The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.

There are four cupholders, too. Two in the fold down armrest in the back and another two up front.

There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.

Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.

Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.

SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.

The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.

The cabin of the EQE53 offers plenty of head- and legroom for its occupants. Using the armrests is also a civilised affair as there's not fighting for elbow positions!

Access to both rows is (annoyingly) more complicated than it needs to be because of the sidesteps - which are, quite frankly, useless on a car like the EQE. They hit your shins/calves when you're not using them and using them feels silly.

All seats offer a tremendous amount of comfort but the fronts benefit from heat and ventilation functions that keep you relaxed year-round. They extend everywhere you need them to to get into the best seating position.

Storage is excellent throughout the car and in the front there's an extra-deep middle console (it swallows most of my arm), a large centre console that features retractable cupholders and a big shelf underneath for bulky items, like a handbag, or as my mum joked, Saturday night’s takeout and a bottle of wine!

Each door pocket gets a dedicated bottle holder and the rear also gets two retractable cupholders and a pair of map pockets.

The boot has 520L of capacity available which is a good size for the class and the wide boot aperture and level loading space make it easy to slide things in and out. You miss out on underfloor storage in the EQE53 model but the back seat has a 40/20/40 split to open up storage options.

The technology looks daunting but is very user-friendly once you spend some time with it. The main multimedia system is responsive and you can access the menus from the steering wheel controls as well as the touchscreen.

The system has wireless Apple CarPlay and Android Auto and satellite navigation, all of which are easy to use. Charging is good with eight USB-C ports (six up front!) and a wireless charging pad.

Despite having four co-pilots this week, the additional screen in front of the passenger remained mostly unused and ended up being more of a novelty.

The real bugbear has been the air-conditioning system. Despite having a pre-climate function, it takes ages for the car to cool down and my eight-year old struggled in the rear the most. The rear vents just don't seem to pump much out, even on the top speed setting.

Once the system has cooled the cabin, though, it's like a fridge. But until it does... you really notice the 30+ degree days!

The EQE SUV is available in three grade levels and the EQE53 model on test for this review here is the creme de la creme, tucking in under AMG badging, and all that implies. Sitting at $191,900, before option packs or on-road costs, positions the top model in between its high-performing electric rivals, the Audi SQ8 e-tron at $173,090 MSRP and the BMW iX M60 at $228,400 MSRP.

Our test model has the optional 'AMG Dynamic Plus Package', which adds $5691.40 to the price tag but includes a bunch of features AMG-lovers will appreciate. Items like an 'AMG Sound Experience' which gives you three motor soundscapes to choose from, a track pace function, improved motor outputs and a boosted top speed of up to 240km/h.

In terms of technology, the not-so-standard fare includes a seriously cool-looking multimedia display consisting of a 3D Burmester surround sound system and three digital screens covering the width of the dash.

The tech is rounded out by wireless Apple CarPlay and Android Auto, satellite navigation, four-zone climate control, eight USB-C ports, a wireless charging pad and digital radio.

The top model also gets some luxuries like heated and ventilated front seats featuring a three-position memory function, electrically extendable under-thigh support and a 'kinetic' function (think light stretching rather than massage).

The upholstery and trims are a good mix of black Nappa leather on the seats and doors (partial), as well as synthetic suede-like materials on accent panels throughout the car.

Practical items include a hands-free powered tailgate, rain-sensing wipers, keyless entry/start, pre-entry climate, dusk-sensing headlights and a park assist function to help in tricky car spots.

Overall, the EQE53 is fairly well packaged but does miss out on a few luxury extras in the second row, which is noticeable because its rivals cover this area a little better.

The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.

Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.

The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.

An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.

I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.

The EQE53 is an AWD and has dual electric motors - one at the front and one at the rear.

Without the optioned AMG Dynamic Plus Package, the motors produce up to 460kW and 950Nm but with the package those outputs jump up to a staggering 505kW and 1000Nm!

That means the 3.7-second 0-100km/h sprint time also improves to 3.5-seconds. Suffice it to say, it's enough to blow your hair back and considering we have no roads in Australia you can really let this thing loose on, it's more than enough power for anyone.

The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.

The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.

It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.

During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.

I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.

I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.

I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.

I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.

When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.

That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.

I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.

I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.

Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.

The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.

I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.

Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.

Non-AMG EQE models see decent driving ranges over the 500km mark, but the EQE53 has an official range of up to 485km which again positions it in the middle of its rivals. So, not bad, but a larger range would be welcome as the EQE53 is a comfortable road-tripper!

The EQE53 has a a claimed consumption figure range of 23.0 to 25.6kWh and a lithium-ion battery with a large 90.56kWh capacity.

After a week of open-roading, city-driving and not being shy in using its power, my average has been around 25.5kWh, which is solid for an electric performance SUV.

The EQE53 has a Type 2 CCS charging port which means you can hook it up to the faster DC chargers and it accepts up to 170kW on this type of system meaning it goes from 10-80 per cent in as little as 32 minutes. On an 11kW AC system, expect it to hit 100 per cent after 14.5 hours. 

The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.

Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.

The transition from electric motor to petrol engine is also remarkably smooth.

Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.

Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.

I really wanted the AMG EQE to be crazy-fun like its petrol-powered cousins but while it has the specs to support that wish, it never feels wild.

That's not necessarily a bad thing, just unexpected for an AMG model. The 53 is still one cool customer and its composure on the road is wonderful but it's a model that a grandparent could get into and not feel overwhelmed by. Power is smoothly delivered and when you need to take off, it responds eagerly .

Steering is firm and responsive but it’s the rear axle steering that makes the EQE53 feel nimble in the city or a tight car park despite its bulky size. It corners well, without much roll and you can tackle a winding road at speed with confidence.

The ride comfort is very good with minimal outside noises finding their way inside and the suspension is plush without feeling like you’re floating on top of the road.

The visibility is mostly good but the wide A-pillar is annoyingly in the way for my driving position and I have to duck my head around it to see clearly on roundabouts.

The 360-camera system is top notch but the camera angle turns when you move the steering wheel, which takes some time to get used to. Otherwise, the EQE53 is an easy one to park.

The EQE53 hasn’t been assessed by ANCAP yet but its siblings achieved a maximum five-star safety rating in 2023.

The top model enjoys a long list of safety features, including 10 airbags which is outstanding for a family SUV.

Other systems include blind-spot monitoring, an SOS call button, driver monitoring, safe exit warning, rear occupant alert, rear collision warning, forward collision warning, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, an intelligent seatbelt warning, adaptive cruise control (with stop/go), park assist, a 360-degree view camera system as well as front and rear parking sensors.

There are two ISOFIX child seat mounts and three top tether anchor points across the second row but two seats will fit best.

None of the safety systems intrude on daily driving either, which is great.

The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.

BMW offers a five-year/80,000km service package for the 3 Series for $2150.

Service intervals are condition-based, and the car will let you know when it's time for a check-up.

The EQE SUV is offered with a five-year/unlimited km warranty, which is not unusual for its grade level but it has a longer-than-usual battery warranty of up to 10-years or 250,000km.

You can pre-purchase a three-, four- or five-year servicing program. The three-year program costs a flat $2240, while the four-year program costs $3525 and the five-year option costs $4085.

All pricing is pretty competitive for the class but servicing intervals are odd at every 12-months or 25,000km as it's typical to see intervals on EVs at 24 months.