What's the difference?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
You might have some traditional notions of what a 'sports car' is.
Low and light, slick and aerodynamic, purely mechanical and centred around the driver. These notions may have held true for a long time, but in an age where Lamborghini makes a Touareg-based super SUV is there room for those parameters to move?
Especially with consumer sentiment indicating the somewhat oxymoronic idea of a low-slung coupe SUV with an AMG powertrain is more than just a niche.
Mercedes told us the previous generation GLE coupe was a major success, amassing up to 25 per cent of the model line's sales split, and its research indicated a buyer of this massive SUV was drawn to its "performance, style and technology" and was even "a motorsport fan."
Sounds like this buyer would have once been looking for a 'sports car' and like it or not, performance coupe SUVs are here to stay. But does the new GLE 53 Coupe really make for a compelling experience behind the wheel? We found out at its local launch.
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.
The GLE Coupe isn't going to click with a traditional enthusiast but will appeal to a new age of mainstream performance buyers. It's a total tech showcase and you can feel all of those 48-volt benefits from behind the wheel.
Love it or hate its shape, then, you have to appreciate how Mercedes has gone to the nth degree on the details on an SUV it probably could have sold on looks alone.
At just over 4.7m nose-to-tail the new 3 Series has crept 76mm in overall length but that dimension is still more than 200mm shy of its next-size-up 5 Series sibling.
Changes to the exterior design are more evolutionary than revolutionary. You're never going to mistake this car for anything other than a BMW 3 Series.
But even if the face is familiar, aerodynamic efficiency is outstanding. BMW admits its claimed Cd of 0.23 was achieved with a base model running on 17-inch wheels (not offered here), but even if bigger rims knock a few fractions off that number it's still an amazing result for a conventional four door sedan.
Big contributors are a full width front spoiler, 'air curtains' managing flow around each corner of the nose, almost complete sealing of the largest areas underneath the car, and a functional rear diffuser section.
The signature kidney grille has grown and is delivered as a single piece, with active shutters incorporated to manage cooling air flow through to the engine. Twin adaptive LED headlights (standard on all models) feature a sharp notch on their lower edge, a big clue for new model spotters.
Broad, carefully managed surfaces characterise the bonnet and flanks of the car, with a distinct character line just above door handle height enhancing its confident stance.
The slightly smoked L-shaped LED tail-lights sit proud of the body, and 18-inch alloys are standard on the 320d, stepping up to 19s on the 330i.
The interior has been redesigned with revised controls and new materials, including slick 'aluminium teragon' finish on the console and dash in the M Sport.
As you can see in our interior images, it's been tidied up and simplified considerably, although it will still be instantly recognised by current BMW drivers.
Highlights are a 12.3-inch configurable digital 'Live Cockpit Professional' instrument display (lifted directly from the X5), a new 10.25-inch media touchscreen and a standard (larger) head-up display.
Hate the very concept of a large SUV coupe or not, you have to at least agree this second-generation GLE Coupe looks infinitely better than the model preceding it.
This time the Coupe version was front of mind from the outset of the GLEs development and is significantly different from the wagon version in more ways than just a sloping roofline.
The wheelbase has been cropped in 60mm compared to the wagon, and the GLE Coupe is a full 7.0mm wider and 39mm longer than its predecessor.
All this adds up to an imposing and more resolved SUV Coupe. I especially like the way its bootlid flicks up into a spoiler, and how the tail-lights round out the profile nicely.
Still, there's always going to be something a little off about the proportions when it comes to a coupe SUV this big, and it's certainly a re-imagining of what a sporty vehicle should look like.
This car's cabin is almost as confronting as its exterior. Up front you're met with an assault of chrome, a ventilation overload and a totally dominant expanse of screens.
This all hints at the advanced tech which lies beneath, but the real wood and leather trims also elevate the cabin to something you might expect at the tall asking price.
It may appeal to a particular taste and makes the BMW X6's cabin look almost conventional.
A longer wheelbase (+41mm) has helped increase overall cabin space and rear room specifically.
There's plenty of storage provided with a large lidded box between the front seats as well as two large size cupholders in a recessed section in front of the gear shift (which can be closed off with a roll-top style cover).
The glove box is large and there are big bins in the doors with separate holders for full-size bottles.
Rear legroom is generous. At 183cm, sitting behind my own driving position, there was plenty of fresh air between knees and seatback, with lots of foot room to boot.
Headroom was more marginal with a straight back leading to a bonce/roof interface. But there are adjustable rear vents, twin cupholders in a fold-down centre armrest, and big bottle holders in the doors. Multiple USB ports (Type A and Type C) and a 12-volt power outlet are provided front and rear.
The boot space offers up a 480-litre luggage capacity with a 40/20/40 split-folding rear seat increasing cargo flexibility. Local towing capacity is yet to be confirmed, but indicative (European) ratings for both models are 750kg for an unbraked trailer and 1600kg braked.
Standard rubber is run-flat so there's no spare of any description.
In some ways, the GLE Coupe makes the most of its extra dimensions, but in other more obvious ways, it's quite compromised.
Benz tells us there's now 40 litres of combined cabin storage, and with the large door bins, centre console box, convertible cupholders, and glove box, I'm inclined to believe them.
The brand also told us much of the extra 39mm of body length has gone into the rear passenger space, and this seems true when it comes to legroom.
You definitely notice the decline of the C-Pillar, though, making an otherwise large space feel slightly claustrophobic, particularly with the 53's dark headlining and heavily tinted rear windows.
The almost absurd ride height does make peering over the bonnet a chore at times, although I enjoyed the adjustability and comfort afforded by the front two seats.
In terms of connectivity, front passengers get a plethora of USB-C jacks, a wireless charging bay, and a 12V power outlet. There's no USB-A connectivity, so you'll want to stock up on converters.
Rear passengers benefit from dual USB-C ports in a fold out tray, and also score dual adjustable air vents. Two extra climate control zones can be optioned for rear passengers ($1450), and there's also an exorbitant option package to include two screens and wireless headsets for the full business-class experience in the back seats ('Entertainment Package' - $6000!).
You might be surprised given this SUV's shape, but a lot of thought was also poured into the design of the boot area. Thanks to a large footprint, the GLE 53 Coupe's boot is large at 655 litres, five litres up on its predecessor. It's still a whopping 170-litres down on the wagon version, though.
The boot lip has been lowered significantly to increase ease of use, too.
Our test car did not have a spare wheel, with only an inflator kit or run-flat tyres to be working with. This is despite a large area under the boot floor which, to my eyes at least, could easily have fit a space-saver spare.
Pricing for the two-model launch line-up starts at just under $67,900 before on-road costs for the 320d, rising to $70,990 for the 330i.
That means it remains head-to-head with comparable Merc C-Class models, and other premium mid-size competitors like the Audi A4, Jaguar XE and Lexus IS.
Given many previous Australia-bound 3 Series models have been built in South Africa it's fair to ask where is the BMW 3 Series built, and the answer this time around is Germany.
And the standard features list is long, including 'Adaptive LED headlights' (with 'High-Beam Assistant'), LED fog lights and tail-lights, electrically adjustable and heated exterior mirrors (with electric fold-in function), rain-sensing wipers, three-zone climate control, electrically-adjustable sports front seats (with memory function for driver and front passenger), wireless smartphone charging, 'Aluminium Tetragon' interior trim finishers, 12.3-inch 'BMW Live Cockpit Professional' digital instrument display, 'Navigation System Professional' with 10.25-inch digital touchscreen display also managing a 10-speaker, 205-watt sound system, including a 20GB hard drive and DAB+ digital radio. Apple CarPlay is included.
Also included are 'BMW TeleServices' taking in 'ConnectedDrive'(free use of vehicle apps via 'BMW Online'), real-time traffic info and 'Concierge Services'. The 'BMW Intelligent Personal Assistant' responds to a "Hey BMW' voice command with a range of hands-free functions like nav, calls and texts. We had mixed success in challenging this friendly PA.
The default M Sport trim includes 18-inch 'M Double-spoke' light alloy wheels, BMW Individual high-gloss 'Shadow Line' black treatment on the window frame and air breather surround, the 'M Aerodynamics package' (aero front and rear bumper trims, and side sills), Alcantara/Sensatec (vinyl) upholstery (black with contrast blue stitching), Anthracite BMW Individual headliner, and an M leather steering wheel (with multifunction buttons).
The no-cost 'Luxury Line' treatment swaps in 'Vernasca' leather seats, ash grey-brown interior wood trim, a sport leather steering wheel, the instrument panel trimmed in Sensatec and standard level sport seats for the driver and front passenger.
Step up to the 330i and you can add 19-inch alloys, 'Vernasca' leather upholstery, 'Comfort Access' (keyless entry to all doors), adaptive suspension, M Sport brakes, 'Driving Assistant Professional' (active cruise control with 'Stop&Go' function, front and rear cross-traffic warning, steering and lane control assist, lane keeping assistant with side collision warning, crossroads warning and 'Evasion Aid'), and 'Parking Assistant Plus' ('Parking Assistant' with 'Active Park Distance Control' rear, 'Reversing Assistant', 'Surround View', 'Panorama View', and '3D View').
In terms of colours, 'Alpine White' and black are no-cost, wihle metallic shades - 'Black Saphire', 'Melbourne Red', 'Glacier Silver', 'Mineral White', 'Mineral Grey', 'Mediterranean Blue', 'Sunset Orange', 'Velmont Bronze' (brown), and 'Portimao Blue' add $2000 (rrp). And the 'BMW Individual' metallic shade of 'Dravit Grey' adds $2350.
Lots and lots of fruit without any change to the price. Clearly BMW is determined to bring the 3 Series back to prominence.
Does price matter when it comes to a machine like this? The GLE 53 variant with which this generation of Coupe will launch is the mid-grade car in a three-variant line-up.
It wears a very premium MSRP of $171,800. Soon it will be joined by the only non-AMG badged variant, the GLE 450 Coupe ($137,000) and the top-spec V8 bruiser, the GLE 63 S ($222,700).
To put those numbers (and this car's very existence) in context, it's best to look at its direct competitors.
You'll likely know of its arch rival, the BMW X6. Another Coupe SUV at the pointy end of the price scale, the closest rival variant to our GLE 53 is the M50i starting from $159,900.
Other rivals in this rapidly growing space include the Porsche Cayenne Coupe S at $166,200, and the yet-to-arrive Audi SQ8 which has not yet had its pricing locked in for the Australian market. See what I mean? Coupe SUVs are beyond just an oddity.
So, it's more expensive than its direct rivals, but does it have good reason to be? The GLE 53 is equipment laden from the get-go.
Included are the standard fitments from all new Benz models, including the headline dual 12.3-inch screens adorning its massive dashboard, complete with Apple CarPlay, Android Auto, built-in navigation and voice activation, real leather interior trim with fully electrically adjustable heated and cooled front seats, 21-inch alloys, 'multibeam' LED headlights, AMG styling items, a wireless charging bay, head-up display, and, of course, a panoramic opening sunroof.
An impressive list, but the technology under the skin of the new GLE goes a step beyond. Read about its engine and transmission tech and impressive safety suite later in this review.
The 320d is powered by a 2.0-litre four-cylinder twin-turbo-diesel, featuring common-rail direct-injection and variable inlet timing. It produces 140kW at 4000rpm and 400Nm between 1750-2500rpm.
The turbo's multi-stage design incorporates a small, high-pressure, fixed-vane turbocharger as well as a larger, low-pressure, variable-vane turbo to maximise response, performance and efficiency.
A 2.0-litre single turbo-petrol four-cylinder engine sits under the 330i's bonnet incorporating direct-injection, as well as variable valve and cam timing. Peak outputs are 190kW from 5000-6500rpm and 400Nm between 1550-4400rpm.
Mark the date because this is the first time the BMW 3 Series has been offered in Australia without a manual gearbox option. Both launch models send drive to the rear wheels via an eight-speed automatic (with wheel-mounted shift paddles) only.
Here's where this car gets particularly interesting. It's a hybrid. But not your gran's Prius. It's hybrid in a way which will make you re-think the technology.
Residing under the bonnet is a 3.0-litre, twin-turbo, straight-six engine mated to a very complex looking nine-speed (torque converter) automatic transmission.
One of those two turbochargers is driven by an electric motor rather than the exhaust (in order to provide its peak benefits at the lowest possible rpm), and there's also an electric motor inside the transmission which takes the load off the engine at low speeds and between gears.
This isn't where the 48-volt tech ends, with the GLE 53 also sporting active anti-roll bars and dampers, which significantly adjust the ride and body-roll on-the-fly.
All four wheels are driven via Benz's 4MATIC+ all-wheel drive system.
Despite each car's performance potential claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is commendably low.
BMW says the 320d delivers excellent diesel fuel economy, consuming a miserly 4.5L/100km, emitting 119g/km of CO2 in the process, with the 330i's fuel consumption figure coming in at 6.4L/100km and 147g/km.
You'll need minimum 95 RON premium unleaded in the 330i, with both petrol and diesel requiring 59 litres to fill the tank to full capacity.
It's a performance car, so fuel consumption is probably not going to be front of mind for potential buyers. That said, the hybrid tech delivers a surprisingly good number.
The official combined cycle consumption number is ambitiously under 10L/100km at 9.3L/100km.
After three days of (roughly) combined testing and about 300km of distance travelled, our car was showing a dash-reported 14.1L/100km. Not near the claim, but is it really bad for a performance SUV weighing 2447kg? I would argue, not.
The GLE 53 requires the top-shelf 98 RON hydrocarbons to fill its 85-litre tank, giving it a maximum theoretical range of 726km between fills.
First, the performance figures. BMW claims the 320d will accelerate from 0-100km/h in 6.8sec, which is agreeably quick, while the 330i knocks that down to 5.8sec, which is properly fast.
Both engines deliver the same 400Nm of maximum torque at low rpm; 1750-2500rpm for the 320d, and a broader 1550-4400rpm spread for the 330i. Mid-range acceleration is strong and satisfyingly linear in each, the 330i that bit more urgent at the top end.
The eight-speed auto is velvety smooth, with the wheel-mounted shift paddles on hand for rapid 'manual' changes. Engine noise is muted at low revs but nice and rorty under pressure.
A stated aim in the development of this 3 Series was "dynamic engagement", and the standard strut front, multi-link rear suspension has been tuned to reinforce the driving part of the brand's long-standing 'ultimate driving machine' promise.
The standard suspension includes tricky two-stage dampers front and rear, but with all cars at the local launch fitted with the optional active damper system we'll have to wait to report on its quality (or otherwise).
This car's centre-of-gravity is 10mm lower than the model it replaces, which may not sound like much, but in engineering terms, absolutely is. In concert with a perfect 50:50 front-to-rear weight distribution, and wider tracks front and rear, it helps deliver an overall planted feel and predictable cornering balance.
The electro-mechanically assisted steering is accurate and linear with good road feel, which is not always the case in recent Beamers.
The launch fleet was also rolling on 19-inch rims (standard on 330i, optional on 320d) shod with Bridgestone Turanza run-flat rubber (225/40f - 255/35r) and despite that type of tyre's reputation for harsh characteristics and a moderate level of road noise, ride comfort on the typically coarse rural roads we covered in the Victorian high country was impressive.
Braking on both models is by ventilated disc front and rear, and even in spirited cornering maintained their power and efficiency. The M Sport brake package fitted to the 330i dials things up with four-piston alloy calipers (sourced from Brembo) up front.
The standard sports steering wheel is fat and grippy, the sports front seats combine firm location with long-distance comfort and overall noise levels are low. Overall, this is a super-impressive touring car.
This Benz feels about as imposing from behind the wheel as it is to look at. Straight away, you'll notice you tower over the road. I felt as though I was sitting high enough to be on the roof of passing hatchbacks, so there's nothing traditionally 'sporty' about it from the get-go.
I know you're probably thinking visibility is average with that roofline, and you'd be right. You just can't see much, full-stop, out the back.
Thankfully, an array of sensors and very wide-angle mirrors help with overall visibility, so you won't have to be too paranoid about unseen vehicles in your blind spots.
I'm pleased to report all the technology which goes under this SUV's skin is evident when it comes to the drive experience.
The hybrid tech is ultra-slick and impressive in every department, from trawling in traffic to the curvy stuff and the open road.
The responsiveness of this powertrain is something to be experienced (with the pre-spooled turbo) and the way the hybrid motor in the transmission smooths out shifts removes all the worst characteristics of a traditional torque converter automatic.
One thing to note about the GLE 53 – while it's quick, it's not quite a fire breather. There's no getting around this car's almost two and a half tonne weight, and while I love the smooth feel and note of the 3.0-litre straight six, it's simply not as thunderous or full of theatre as I imagine the 63 S will be.
Despite its height and weight, the altered steering ratios and 48-volt driven suspension and anti-roll systems cause a suspense in belief when it comes to the corners.
And grip levels are certifiably absurd with those gigantic rear tyres also pitching in to do their part to help something this large deny gravity and physics.
It's not all amazing though. You really feel every millimetre of this SUVs width, and at the end of the day there's no getting around it. It just doesn't feel anything like a sports machine in the traditional sense.
When it comes to ride quality, the GLE impresses, but has its limits. Sure there's air suspension at work, but it offers up nowhere near the ride quality of the more comfort-tuned GLC 300e I recently tested.
Seems as though there's an inevitable cost to keeping the GLE feeling well and truly planted at all times.
On the freeway the GLE Coupe is ridiculous in the way it can basically drive itself, so this offers up a real plus for those looking for a balance of performance and sensibility for longer trips.
The new 3's active safety package is exactly where it needs to be, with all the 'cost-of-entry' items like ASC, DSC, ABS, 'Braking Assist', and traction control included. But additional tech includes everything from all-speed AEB, 'Lane Departure Warning', 'Lane Change Warning', head-up display and 'Front Collision Warning' (with brake intervention), to 'Cornering Brake Control', 'Rear Cross-Traffic Warning', 'Rear Collision Prevention', 'Speed Limit Information', 'Parking Assist' (with 'Reversing Assistant') and 'Dynamic Braking Lights'.
Step up to the 330i and you can add 'Steering and Lane Control Assist', 'Emergency Stop Assistant', 'Auto Speed Limit Assist', 'Lane Keeping Assist', 'Front Cross-Traffic Warning', 'Evasion Aid', 'Crossroads Warning' (with 'City Braking' function), 'Wrong Way Warning', as well as 'Parking Assistant Plus' (with 'Surround View Camera' and 'Remote 3D View').
On the passive side, the airbag count runs to eight (front and side airbags for driver and front passenger, and head airbags for all four outer seats). 'Intelligent Emergency Call' is also included.
There three top tether anchors for child seats/baby restraints across the back seat, with ISOFIX anchors on the two outer positions.
This seventh-generation 3 Series is yet to be assessed by ANCAP or EuroNCAP, but it's a safe bet it will pick up a maximum five-star safety rating.
It would be no good having a 2.5-tonne rolling tech showcase without top-tier safety to match, and the GLE 53 Coupe doesn't disappoint.
Standard is autobahn-spec auto emergency braking, which combined with lane change assist is beyond just the radar cruise in most cars, it's truly autonomous.
Don't try this at home, but the GLE is capable of completely driving itself on the freeway should you... theoretically... let go of the wheel.
Also included is blind spot monitoring, rear cross-traffic alert, traffic sign recognition, and driver attention alert.
There's a top-down camera suite, too (will help maneuvering given it's tough to see over the dash and out the back), and a compliment of nine airbags.
You won't be surprised to hear the GLE range is covered by a maximum five-star ANCAP safety rating to the stringent 2019 standards.
BMW offers a three year/unlimited km warranty, which is drifting off the pace now with the majority of mainstream brands stepping up to five-year cover, with some at seven.
On the upside, bodywork is covered for 12 years, the paint for three, and 24-hour roadside assistance is complimentary for three years.
Servicing is condition based, so the car tells you when maintenance is required, and BMW offers a range of service packages in 'Basic' and 'Plus' grades up to 10 years/200,000km.
Mercedes has recently made a jump to the front of the luxury segment, offering an industry-wide standard of a five-year/unlimited kilometre warranty. Here it is only rivalled by Korean newcomer, Genesis.
Service intervals occur once every 12 months or 25,000km and prices can be pre-packaged at a discount.
A three-year service plan can be had for $2800 ($3500 if you choose to 'fix' the price), four years can be had at $3800, while a full five-year plan will set you back $5200. Not cheap, but then, neither is the car itself...