What's the difference?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
By God, but hasn't Lexus come an awfully long way from what was undeniably a drab and dull past? The Japanese premium brand now routinely pumps out cars that are not just fun to drive, but are even *gasp* fun to look at, too.
And should you trace the genesis of all this new-found excitement, you'll find it was the Lexus RC that started it all. That car, unveiled at the Tokyo Auto Show in 2013, was an early sign that Lexus was going to start pushing the envelope with its passenger cars.
The two-door, four-seat RC has just been updated for 2018, with added technology, safety kit and even a particularly un-Lexus launch-control system in the most powerful models.
High time we took a closer look then, no?
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.
Still a rock-solid option in the (admittedly not massive) premium-coupe space, the Lexus RC looks and feels like a quality product. The 2018 update has addressed any safety shortcomings, even if the interior technology still feels a touch behind the times.
But an out-and-out performance car this ain't. Even in cars fitted with the big V8 engine, the RC behaves more like an effortless grand tourer than it does a performance coupe. But if we're being really honest with each other, that only serves to make it much easier to live with.