What's the difference?
Over 44 years BMW has produced more than 15 million examples of the 3 Series. That's roughly one every minute and a half... for over four decades.
And the latest, seventh-generation version of what the famous German maker defines as the "heart and soul" of its brand has landed in Australia.
The new '3' is longer and wider. It's also claimed to be slicker aerodynamically, up to 55 kilos lighter, more fuel efficient, and faster.
And it'll need every advantage it can muster to take a chunk out of its arch rival, the all-conquering Mercedes-Benz C-Class.
Coupes are back.
Heading into the second half of the 2020s, buyers of affordable sports cars seem better-served for choice than when the current BMW 2 Series Coupe surfaced earlier this decade.
Mazda’s MX-5 keeps gently evolving. Toyota and Subaru have rejuvenated their respective firecracker 86/BRZ twins. The glorious Nissan Z is as evocative as it is entertaining. The recent Ford Mustang revamp serves rousing American muscle car. The reborn Honda Prelude looms as a hybrid hero. And even Audi’s TT is set for resurrection soon.
All reinvigorate the genre. Just like the (G42) 2 Series Coupe, the third in the series since 2007, released during 2021 and facelifted in 2024.
Here we revisit the M240i xDrive, our favourite version (sorry, M2 owners), to see if it remains the definitive brand experience.
Despite BMW's wholehearted embrace of the SUV its 3 Series is still a critically important model for the brand in Australia. And this new version certainly has the spec and tech to take the fight up to Merc's C-Class. And if you're in the happy position of making that choice, it's now a whole lot harder. For our money the 330i marks the sweet spot with extra performance, safety tech and standard features for only a fraction more than $3k over the 320d entry-point.
It may be expensive for a small coupe. And EVs have reframed performance standards to the detriment of most internal combustion engine sports cars like this β at least for acceleration times. But the M240i xDrive Coupe is far more than just about numbers, imbuing the soul and spirit of what makes this brandβs vehicles so enjoyable and memorable to drive.
A unique and most-welcome survivor today, the MY25 makeover takes all that, and improves the interior, to be at the heart of what BMW has traditionally done best (styling aside). We found parting with it at the end of our term very difficult.