Audi SQ8 vs Denza B8

What's the difference?

The Audi SQ8 isn’t your typical performance SUV. It’s more refined and less flashy. The tech can be more complicated than it needs to be and if you’re wanting that V8 soundscape, you won’t find it here.

However, the handling and on road experience are superb plus you can comfortably haul the family around and look good doing it.

The Denza B8 is an incredibly luxurious car that has a lot going for it, including three rows of seating, a 3.5-tonne braked towing capacity and an eye-popping price tag, but it's held back by its overall heft and cumbersome ride.

If you don’t absolutely need the third row of seating, the smaller B5 is arguably the better pick and while it’s also not perfect, it’s a very compelling package and you’ll be saving thousands of dollars in the process.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The SQ8 is a gorgeous coupe-style SUV that looks purposeful and poised with its balanced proportions and wide stance. It’s stands apart from its siblings thanks to the S-styled nose treatment and our test model's black accent package makes the honeycomb grille look even sportier. 

The update sees new air intake vents at the front, matrix LED headlights and new chrome exhaust tailpipes.

The upgraded 23-inch alloys with red calipers behind them hint at what’s under the bonnet, as does the Sakhir (sack-heer) Gold paintwork which is aptly named after the one-off Grand Prix race circuit.

The interior looks luxuriously appointed with the black Valcona leather upholstery and the dash is headlined by three high-end technology screens. The SQ8 also gets sport seats featuring a quilted design and 'S' badging but there’s not much else separating it from its siblings.

Audi fans will love the the SQ8's more understated interior but newcomers might be surprised it's not as flashy as some of its rivals.

There’s no way around it, the Denza B8 is a big car. It’s almost 5.2 metres long which makes it larger than a LandCruiser 300 Series and more in line with the likes of the Land Rover Defender 130.

It looks quite boxy and tough on the outside, though it doesn’t have any features that define it specifically as a Denza beyond the inconspicuous badging. There are many angles that are reminiscent of the aforementioned Defender.

The body lines look crisper than the smaller B5, as does the semi closed-off grille and LED light script that connect the big LED headlights.

Unlike the B5, the tailgate-mounted spare wheel is much more prominent in the B8 and this therefore exaggerates its heft, not in a good way.

Inside, it’s luxurious and high-end with lots of visual appeal. I particularly like the amount of soft-touch finishes around the cabin and the overall lack of glossy piano black.

While luxurious, there’s also a rugged edge to the interior. This is most present in the large grab handles which you do need to use when getting in and out.

The amount of physical buttons and switches inside is a nice touch as you don’t need to relate on the touchscreen all the time. The fact the gear shift lever rises up when you turn on the car also adds to the special, luxurious feel.

The upper large SUV tag certainly makes sense when it comes to cabin space because there's a lot of it. Both rows enjoy ample head- and legroom and access is great thanks to wide door apertures and high ground clearance.

Comfort is high with well-padded seats and thanks to the Sensory Package all but the middle back seater get some luxury extras.

The centre rear position has compromised legroom courtesy of the transmission tunnel, so it's best for a kid. However, the front seats take the cake with their massage, heat and cooling functions and adjustable supports.

Amenities are great throughout the car and the extendable sun visors, rear electric sunshades, soft-close doors and four-zone climate control clinch the practicality deal.

Individual storage is a bit sparse up front with two cupholders, a drink bottle holder in each door and a shallow middle console that realistically only fits a phone.

The glove box is a great size. I can fit my handbag in it, but there are not a lot of areas to pop your smaller items in.

Individual storage is a bit better in the rear as you get two big map pockets, a drink bottle holder in each door, plus two cupholders in the fold-down armrest - so it feels like you have more places for your bits and pieces.

Technology looks amazing but overwhelming to use until you wrap your head around it all. The haptic feedback also gets tired fast. The built-in satellite navigation is super simple while the head-up display and digital instrument cluster feature pull through directions, which is handy.

Charging options are good with each row getting two USB-C ports and a 12-volt socket but the front also enjoys a wireless charging pad. The pad is slow to charge, though, and left my iPhone feeling super hot whenever it was used.

The boot is a good size at 605L and easy to access, too. The sloping roof means larger items have to sit flush with the seats but you shouldn’t have to worry for road trips. 

The back seat has a 40/20/40 split which opens up storage options and this model has a powered tailgate.

Hopping into the B8 you need to acquaint yourself with how the flush door handles operate. Generally they pop open when you unlock the car but sometimes they can be a little delayed.

Also inside the car there are electronic door release buttons which are nowhere near as intuitive as regular door pull handles. Sure you’d likely get used to this over time but you’ll need to explain it to new passengers all the time.

The seats in Chinese cars usually look nice but aren’t that comfortable or supportive for long-distance journeys. The B8’s are the opposite, offering great support and almost limitless adjustability. Adding to this is the standard heating, ventilation and massage functions.

Ahead of the driver is a leather-wrapped steering wheel which feels nice and has plenty of physical buttons with a tactile click when pressed.

Behind this, the digital instrument cluster is clear and high-resolution and offers a number of different layouts and informative pages you can cycle through. This allows you to customise the display.

In the centre of the dashboard is the mammoth 17.3-inch touchscreen multimedia system which is the largest central screen I have seen in a car to date. It’s a big screen for a big car and Apple CarPlay satisfyingly takes up the entire screen.

Thankfully, the screen is snappy and has a native user interface that is easy to navigate around without getting lost. I particularly like the swipe-down control centre menu that allows you to change key settings without diving into sub-menus.

My only hassle with the screen is I struggle to reach the far left-hand side due to its overall size. Perhaps a trackpad would solve this.

As I noted previously, the amount of physical switchgear around the cabin makes adjusting key functions easy. Examples include physical buttons to change the drive mode, activate the surround-view camera, adjust the suspension position and switch between EV and hybrid driving.

In terms of storage up front there are two non-ventilated 50W wireless phone chargers, two cupholders with adjustable depths, a shallow storage section under the centre console, plus a fridge/hotbox under the centre armrest.

Moving to the second row and the luxury continues. The seven-seat model features a three-seat bench that three people can easily fit across as the floor is flat, whereas the six-seat model gets uber-plush captain’s chairs.

Regardless of variant, there’s plenty of room in the second row, even for adults.

Second-row amenities include a small screen on the back of the centre console box that allows you to change the climate control and change the seat heating/ventilation, among other functions.

There’s also a button that opens the fridge/coolbox so the second-row passengers can access it. This is a nifty touch though you’d want to make sure small fingers don’t get caught as the anti-pinch function isn’t the strongest.

A feature that’s unique to the six-seat version is a massaging function on the second-row captain’s chairs. This is a very cool touch that no other SUV at this price point offers.

Accessing the third row in the six-seat version is rather easy as you only need to walk down between the captain’s chairs. It’s also simple enough in the seven-seat version as long as you access it from the kerb side.

Third-row space is decent for adults, but this shouldn’t be surprising as the B8 is such a hulking vehicle. The backrests also recline allowing for extra comfort. Amenities include air vents in the headliner, USB-C ports and scattered storage. It’s enough for seats that will likely only get occasional use.

Around the back the B8 has a side-hinged tailgate which is a little problematic as you need to allow space for it to open up in parking spaces. This is hard when the car is already 5.2m long…

With all three rows upright there is 147L of boot space, which is fine, but this expands to a much more usable 920L with the third row folded.

The boot space is square and usable, though there is a large load lip which is body-coloured and would easily get scratched if you drop something on it. Not the best in a family-oriented vehicle.

Boot-related amenities include buttons to electronically fold the second and third row seats and lower the suspension to make things easier to load into the boot, a 12V socket, scattered hooks, as well as a small underfloor section to store the changing cables.

Although it stands out like a sore thumb, it’s great to have a full-size spare wheel on the back of the tailgate. This is very helpful in the unlikely and unfortunate event you get a puncture.

The 2026 Denza B8 line-up starts at $91,000, before on-road costs, for the seven-seat version, which is strategically just under the Luxury Car Tax (LCT) threshold, whereas the flagship six-seat version is $97,990, before on-road costs.

Despite nearing $100K, this notably undercuts key rivals like the Toyota LandCruiser 300 Series and Land Rover Defender by a considerable margin, especially once you take the level of standard equipment into account.

The B8’s closest rival is currently the slightly smaller GWM Tank 500 PHEV which is priced even more competitively at $77,990, drive-away.

As a base there are 20-inch alloy wheels, adaptive LED headlights, soft-close doors, a 12.3-inch digital instrument cluster, a 17.3-inch touchscreen multimedia system, 18-speaker Devialet sound system, tri-zone climate control, leather upholstery, plus heated and ventilated seats in the first and second row.

Moving up to the six-seat version brings second-row captain’s chairs with adjustable legrests and a massage function, as well as a digital rear-view mirror, head-up display and Nappa leather upholstery.

This amount of standard equipment in a car that’s under $100K is wild and should definitely be enough to put in your consideration list if you’re after a big, three-row SUV. The smaller B5 offers similar levels of specification but goes without the third row.

Our test vehicle has a 4.0-litre, twin-turbo petrol V8 engine that produces 373kW and 770Nm. That means it sits in the middle of its rivals in terms of outputs with the Mercedes being top-dog with its 450kW/850Nm combo.

Still... the SQ8 is no dainty flower when it comes to power delivery and has an impressive 0-100km/h sprint time of just 4.1 seconds. 

The SQ8 is a full-time all-wheel drive with an eight-speed auto transmission and the whole engine combo delivers a powerful but elegant on-road experience.

Power comes from a plug-in hybrid set-up combining dual electric motors and a 2.0-litre turbo-petrol four-cylinder engine.

Total system outputs are a meaty 425kW and 760Nm. They need to be, as the B8 has a kerb weight of 3.3 tonnes. Despite this, Denza claims it can still do the 0-100km/h sprint in just 4.8 seconds.

Power is sent to all four wheels with a rear mechanical diff lock as standard across the line-up. A front diff lock is only offered on the six-seat version.

What’s most surprising about this big beast is it offers a segment-meeting 3500kg braked towing capacity. It also has up to 700kg of payload, depending on the variant.

The official combined (urban/extra-urban) fuel cycle figure is 11.9L/100km, which is lower than its rivals.

My real world usage sits at 12.3L/100km after a mix of open-road and urban driving.

This result is decent for a performance SUV but expect it to be thirsty in an urban environment as the on-board gauge hit the mid-20s in the city.

Based on the large 85L fuel tank theoretical driving range is 714km and around 690 using our real-world result. Respectable for a performance SUV but not as good as some family SUVs.

Feeding the dual electric motors is a 36.8kWh lithium iron phosphate (LFP) battery. Denza claims it allows for an electric range of 115km, according to NEDC testing.

The battery can also be used as a power source for appliances using vehicle-to-load (V2L) functionality at rates up to 6.6kW.

AC charging is offered at rates up to 11kW, whereas DC fast-charging is offered at rates up to 120kW.

Additionally, there’s a 91L fuel tank. Denza claims this allows the B8 to have a total range of 1040km (NEDC).

Fuel consumption depends on how often you charge the battery. Denza claims the B8 will use 2.0L/100km from 100 to 25 per cent battery charge and 9.9L/100km under 25 per cent battery charge, both according to NEDC testing. Regardless, this is better than all similarly sized petrol- or diesel-powered SUVs.

The SQ8 delivers on power because it’s effortless to get up to speed and the pick up is super responsive when the start/stop function is turned off (otherwise there can be some lag).

The engine doesn’t sound like a big and grumbly V8, though. There are some growls but it’s mainly when you turn the engine on and not to be obnoxious about it but if you're in a V8, you want to hear it as it’s part of the fun of having a big bruiser engine like this!

What doesn’t help the V8 soundscape is the fact the cabin sounds like a noise-cancelling headphone inside. There is a small hum from road noise but it’s pretty darn quiet. Almost EV quiet at times but that means the driving experience leans more towards refined and elegant rather than sporty and fun. 

The SQ8's handling is great - super direct steering, stable in corners and well-rounded passenger comfort when it comes to suspension.

You still get road feedback, which I like as a driver, but it’s not too stiff thanks to the adaptive suspension.

The SQ8 is a large car but you wouldn’t know it when it comes to parking. The 360-degree view camera is clear and the dynamic guidelines help you to position this big unit even the smallest of car parks.

Behind the wheel, the Denza B8 primarily acts as an electric vehicle (EV), meaning it’s largely quiet inside the cabin when driving around normally.

Once the battery charge gets down lower, the petrol engine typically switches on to top up the battery. It largely acts as a generator and a lot of the time you can’t tell whether it’s on or off.

You’ll likely only notice it if you floor the accelerator or go up a steeper hill. Even then the engine largely stays quiet and in the background.

When the battery charge gets down low enough and you gun it, the petrol engine can directly power the front wheels. This is rare, though, because the car leaves at least 25 per cent battery charge in reserve.

With 425kW and 760Nm thanks to the dual electric motors and 2.0-litre turbo-petrol engine, the B8 is far from slow. In fact, for a 3.3-tonne beast it absolutely hauls thanks to the instantaneous torque the electric motors provide.

However in the standard drive mode there is a noticeable input lag from when you push the accelerator pedal hard and when the car starts accelerating. This is reduced in the 'Sport' drive mode.

Although the B8 may produce lots of power and torque, it feels its weight. When you accelerate hard it pitches back dramatically, much like the Jeep Grand Cherokee. It’s much more pronounced than in the smaller B5, but still smile-inducing.

As standard, the B8 line-up gets an adaptive hydraulic suspension system that is claimed to be able to self-level the car. Despite this, the B8 gets a considerable amount of body roll regardless of which drive mode you select.

Many Chinese cars have floaty, comfort-oriented suspension tunes over firmer and a more dynamic-feeling ride, and the B8 is no exception. It feels like a 3300kg+ SUV.

The kicker is, like many body-on-frame vehicles, the ride gets busy on harsher roads with more frequent bumps. As a passenger you get jostled about in the cabin.

The steering tries to disguise the overall heft of this SUV but as a result it can feel overly assisted and vague at certain points. Depending on the drive it either artificially adds or reduces resistance.

Unlike the related BYD Shark 6, the B8 gets diff locks and a low-range mode which uses a clutch pack on the rear electric motor to allow for more controlled, low-speed crawling.

The adaptive hydraulic suspension allows the car to be lowered down or lifted up. In its highest mode there is a 890mm maximum wading depth.

Interestingly, compared to the smaller B5, the B8 feels more sorted off the beaten path. Its added heft helps round off bumps more easily, plus there’s added momentum behind it.

Lastly, in terms of noise, vibration and harshness (NVH), the B8 is a very quiet car to drive. As I mentioned above, the electric-first nature automatically makes this a quiet car.

Surprisingly, given the B8 is a huge 3.3-tonne box on wheels, there is very little road and wind noise. It seems Denza has put a big emphasis on sound insulation.

The Denza B8 received a maximum five-star ANCAP safety rating based on testing conducted on the related B5 in 2025.

There are 14 airbags which notably includes coverage for the third row, plus autonomous emergency braking (AEB), blind-spot monitoring, front and rear cross-traffic alert, adaptive cruise control, front and rear parking sensors and a surround-view camera.

The majority of the active safety systems do a good job, remaining in the background and only activating when absolutely necessary. However, the driver attention monitor is over zealous and struggles to detect your eyes when you’re wearing sunglasses.

Thankfully, you can turn this off using the touchscreen but it needs to be done every single time you drive the car.

The SQ8 comes with a five-year/unlimited km warranty, which is a normal term for the class.

It also comes with capped servicing for five years or up to 75,000km and averages $920 per service, which is very good for the segment.

Servicing intervals are reasonable at every 12-months or 15,000km, whichever occurs first.

The Denza B8 is covered by a six-year, 150,000km warranty, whereas the battery pack is covered by an eight-year, 160,000km warranty. There’s also three years of roadside assistance.

This isn’t a standout warranty in the mainstream market, though compared to premium marques it’s a notable step up.

Logbook servicing is required every 12 months or 20,000km, whichever comes first.

The first five years' of servicing totals $3762, which averages out to just over $750 per service. This is just a tad more than the smaller B5, but it’s much cheaper than premium rivals.