Audi S7 vs Audi Q7

What's the difference?

Audi’s S7 Sportback wraps style, comfort and sportiness in an appealing package that is sure to please onlookers and occupants alike.

The great engine/transmission aside, the S7 Sportback also has cutting-edge technology at a more affordable pricetag, though less-than-comfortable rear-seat space lets it down a little.

We wish the car we sampled didn’t have the all-wheel steering, as we much preferred the more neutral feel of the S6 sedan we also drove but, overall, the S7 Sportback puts forward a strong case for its existence.

Overall, changes to the Q7 aren’t quite revolutionary, but that’s okay because it was already a fantastic large SUV.

The fact Audi has kept the price around the same mark and introduced a cheaper entry-grade should be welcome news for prospective buyers.

But even the existing variants are capable and impressive family haulers… and now they’re just that little bit better.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Audi’s second-generation A7 has always been a bit of a looker, but Audi has taken it up another notch in the S7 Sportback.

Differentiating the S7 Sportback is a more aggressive bodykit, complete with larger air intakes up front, blacked out exterior trim, quad-exhaust tips (denoting that it’s an Audi Sport model) and large 21-inch wheels

The S7 doesn’t go too overboard with the aggressive appointments however (that’s what the top-spec RS7 Sportback, due here later this year, is for), but balances its sportiness with a stately aesthetic.

We think the S7 Sportback is stunning, especially the white exterior colour that gives it an almost Stormtrooper-like look, but even our test car, finished in Daytona Grey, while much more subtle, is still easy on the eyes.

We especially like the strong shoulder line, chiselled doors and sloping roofline of the Sportback body style that combine in profile to make the S7 look like a sprinter on the starting blocks ready to pounce.

Inside, the S7 Sportback scores all of Audi’s latest interior technology, including a 12.3-inch Virtual Cockpit instrumentation and dual-screen centre console layout.

The triple screen set-up definitely helps the S7 Sportback feel very cutting-edge from the driver’s seat, especially when you start to play around with the multimedia system that sports haptic feedback when you press the screen.

Everything is laid out in a clear, concise and easy-to-use manner, while the surfaces of the dashboard are covered in soft-touch, premium materials.

If we’re being honest, we'd probably skip the red-leather interior of our test car in favour of something a little more subdued, but to each their own.

We like the integrated air-vents that blend well into the dash, while the sea of black is broken up with some aluminium detailing and different finishes.

The phrase ‘evolution not revolution’ is applicable here, cliche as it is, with the Q7 having been given a Botox-style lift at the front end.

The standard matrix LED headlights have a higher lighting signature than before, with the lighting elements leading into the lines down the shoulder of the SUV.

The grille now features a hexagonal honeycomb insert, the vertical line styling is now a thing of the past and the functional side vents are a little more aggro.

Overall, it’s a sharper look that brings the Q7 up to date with Audi’s current design language, down to the more angular wheel choices.

At the rear, the new tail-lights are ‘joined’ via a chrome strip spanning the rear, and the lower bumper (with real exhaust exits) has had a refresh.

Audi’s new CI badging (or ‘corporate identity’, pretty sexy stuff) is also present, which includes a new typeface for the ‘Q7’ badge at the rear, which is no longer italicised and is separate from the red ‘S line’ rhombus.

The four rings badge is also flatter and is white with black outlines, rather than a three-dimensional chrome badge.

Inside, the changes are more than skin-deep. In fact, the skin is the same, you’d be hard pressed to notice anything different about the Q7’s interior between pre- and post-facelift without diving into the electronics.

Measuring 4969mm long, 1908mm wide, 1417mm tall and with a 2928mm wheeblase, the S7 Sportback falls well and truly into the large car class.

Up front, the driver and passenger have plenty of room, while the seats and steering wheel are almost infinitely adjustable to find the perfect position.

As you can imagine though, the sloping roofline does eat into the rear-seat headroom a little.

The outboard seats offer plenty of leg- and shoulder-room, but the slanted roof prevents my six-foot-tall frame from sitting up straight comfortably.

Don’t get me wrong, the space is perfectly useable for children or even some smaller adults, but don’t expect to get any basketball players in those seats.

As for the middle seat, only children will find it comfortable due to the protruding transmission tunnel and higher-set seat.

The S7 Sportback’s boot offers at least 535 litres of space and expands to 1380L with the 40:20:40 split-fold rear seats stowed.

Being a liftback (or Sportback in Audi parlance) means the boot is much more practical than a standard sedan, and with such a large aperture, bigger items such as suitcases or golf clubs won’t be annoying to load and unload.

Bag hooks, storage tie-down points and carbo netting also feature to ensure your goods don’t roll around when the S7 Sportback is in motion.

Storage around the cabin though, could be a little better as the wireless smartphone charger takes up a fair chunk of room in the shallow central storage bin under the front armrest.

The usual storage tray found ahead of the shifter is also absent, due to the dual-screen centre console layout, but two generous cupholders and sizeable door pockets are still available up front.

Second-row passengers get access to a fold-down armrest with shallow storage tray and cupholders, as well as door pockets that can accommodate large bottles.

Audi has changed the layout and added new apps in the main 10.1-inch multimedia touchscreen, though fortunately it still has shortcuts to all the Big Dogs in terms of functions: media, navigation, phone, etc.

On top of that, everything is still in big, easy-to-see (and press) blocky buttons on the main screen.

The 8.6-inch screen below also still has climate controls readily available, and there are still physical buttons for a bunch of functions including drive modes.

The wide 12.3-inch driver display also remains familiar, though now has a higher resolution and more functionality in terms of on-road help and safety - which we’ll come to later in this review.

Aside from the tech, ‘spacious’ is an understatement when it comes to the big Audi’s cabin. In the front seats especially, the Q7’s central tunnel and dashboard are easy to reach without feeling like an enclosure as they wrap around the front passengers.

However, if I had to level one criticism at the usefulness of the Q7’s front row, it would be that despite there being physically plenty of room, storage is at a premium. 

For something this big, there aren’t many places to put items that aren’t your phone or a drink. 

There are door card holders for bigger bottles, some space for small items, and the cupholders of course, but the space under the central armrest including the phone charger is stingy.

Fortunately, the second row is not lacking space and is modular in its adjustability. Occupants can move seats, adjust their angle, and even sort out the middle seat separately. 

Depending on how high up the variant chain you go, separate climate controls for the middle row and the panoramic sunroof help create a comfortable and roomy feeling.

The second row can also be tucked up behind the front row for easier access to the third row, which (if the second row is slid forward a tad) is just spacious enough for an average adult to be relatively comfortable for a short trip. 

The third row seats are able to be folded or raised with switches that are accessible from the side doors or the (electric) tailgate, where there’s also a switch to lower or raise the rear suspension by 55mm to aid loading.

On that, the Q7 has a claimed luggage capacity of roughly 295L with all seats up, 780L with the third row folded down and 1908L with the second row lowered.

Four variants are available in the Audi Q7 line-up, excluding the performance-bent SQ7. Well, at the time of the launch event, one of those four is yet to arrive, that being the new entry-grade Q7 45 TFSI which starts from $108,815, before on-road costs. TFSI being ‘Turbo Fuel Stratified Injection’ or Audi-speak for ‘turbo-petrol’.

It’s joined by a diesel-powered 45 TDI which starts from $117,284, before on-roads. But ‘entry-grade’ for the Q7 doesn’t mean skint on goodies, both coming in with standard gear like leather-appointed upholstery with heated electrically adjustable front seats, an electric folding third row, wireless phone charging, screens and tech galore, matrix LED headlights, 20-inch wheels, adaptive air suspension, and a slew of safety features including some new stuff, but we’ll get to that later.

The matrix LEDs are one of the main new bits of kit, though a daytime drive route meant not getting to put those to use. They’re pretty, though…

The 45 grades can be upgraded with the $3900 'Premium Package' to add 21-inch alloys, four-zone climate control, black exterior styling and coloured interior ambient lighting.

Stepping up from the 45s are the 50 TDI S line and 55 TFSI S line, which together at $136,815 each form the next rung up from entry.

They’ve got 21-inch wheels and an S line exterior pack along with tinted privacy glass to tell them apart from the entry 45s from the outside, but inside there’s four-zone climate control, ambient lighting, a Bang & Olufsen sound system, a head-up display and proper leather upholstery for the seats.

Australian 50 TDIs and 55 TFSIs come standard with an S line interior pack that includes sports seats, leather steering wheel and shifter, aluminium inlays and door trim, plus black headlining and floor mats with contrast stitching.

There are two option packs at this level: the $4200 'Luxury Seat Package' adds S sports seats that feature an integrated headrest, Valcona leather with diamond stitching, ventilation for the front seats and heating for the second row’s outboard seats.

Then there’s a 'Premium Plus Package' for $5500 which brings 22-inch alloys, sport-tuned adaptive air suspension, dynamic all-wheel steering, a black exterior styling pack and power-assisted closing doors.

Given the update is all up relatively minor, prospective buyers will be pleased to know the same can be said for the pricing changes - even a year ago, the prices for the Q7 variants that were on sale at the time were within a couple of thousand dollars of where they are now.

Powering the new S7 Sportback is a 2.9-litre twin-turbocharged petrol V6, punching out 331kW/600Nm, which is paired to an eight-speed automatic transmission that sends drive to the road via Audi’s quattro all-wheel-drive system.

The result is a zero-to-100km/h acceleration time of 4.6 seconds.

Keen-eyed Audi fans might note that those are the exact same engine and outputs as the RS5 Sportback, RS5 Coupe and RS4 Avant, and they’d be right, however, Audi has added the 48-volt mild-hybrid and an electric powered compressor (EPC) to reduce turbo lag in the S7 Sportback.

It’s a similar system first employed in the SQ7 large SUV, and basically means that the EPC is spooling up the turbo at low engine speeds for better off-the-line performance.

The mild-hybrid technology no doubt helps shift the S7 Sportback’s 2040kg weight with peak power now available earlier on in the rev range (from 5700rpm), while maximum torque is available from 1900rpm.

Compared to the older car, the new S7 Sportback matches its predecessor in power, but ups torque by 50Nm despite losing the old car’s 4.0-litre twin-turbo V8 engine.

The four drivetrain options for the Q7 line-up are split between the two ‘grades’, with the 45 TFSI and TDI powering the 'entry-level' cars and the 50 TDI and 55 TFSI as the feature-packed variants.

The most affordable option is the 45 TFSI, which runs a 2.0-litre, four-cylinder, turbo-petrol engine making 185kW and 370Nm.

Like all variants in the Q7 range, the 45 TFSI engine powers all four wheels via an eight-speed automatic transmission. Audi claims the 45 TFSI will hit 100km/h in 7.3 seconds, if that’s your thing when it comes to three-row SUVs.

The rest of the line-up is powered by different versions of the brand’s 3.0-litre V6, all turbocharged, and all with 48-volt ‘mild hybrid’ (MHEV) tech aiming to increase efficiency.

The 45 TDI is, of course, a turbo-diesel 3.0-litre V6 that makes 170kW and 500Nm, also sending power and torque to all four wheels via the same style transmission. Audi says this one knocks over 100km/h in 7.1 seconds.

Similarly, but with more power and torque, the 50 TDI is also powered by a turbo-diesel unit as the name suggests. This one puts out 210kW and 600Nm, making it likely the best choice for towing and such even though all V6 variants boast a 3500kg braked towing capacity. The 50 TDI’s figure to hit 100km/h is a claimed 5.9 seconds.

Finally, the 55 TFSI makes 250kW and 500Nm, and boasts a 5.9-second claimed 0-100km/h time.

Official fuel economy figures for the S7 Sportback are 8.5 litres per 100km, but in our brief time with the car we managed 13.6L/100km, mainly due to the inner-city and country B-road driving.

The 48-volt mild-hybrid system works to reduce fuel usage, by as much as 0.4L/100km according to Audi, and allows the car to coast with the engine off between speeds of 55km/h and 160km/h for up to 40 seconds.

The start/stop system also aids in reducing fuel usage.

As you might expect, diesel versions of the Audi Q7 are claimed to use less fuel than their petrol counterparts, so let’s start with those. 

The 45 TDI boasts a claimed 7.0L/100km consumption figure, while the 50 TDI is a little higher at 7.1 litres. Both have 75-litre fuel tanks, and should therefore theoretically get more than 1000km out of a fill.

On to the petrol models, the four-cylinder TFSI 45 has a claimed 9.3L/100km efficiency figure and the V6 TFSI 55's number is 9.0L/100km.

Given the nature of the driving and groups sharing cars during the launch event, we’ll wait until we’re next in a Q7 for a longer time before doing our own efficiency test.

Audi’s formula for a go-fast vehicle has always been simple – quattro all-wheel-drive for grip, potent engine for speed – and the new S7 Sportback remains true to that formula.

We are big fans of the 2.9-lite twin-turbo V6 engine, which is matched wonderfully with a smooth-shifting eight-speed automatic transmission.

The S7 Sportback always seems to have plenty to give no matter where you are in the rev range, and the transmission isn’t bogged down with slow gear changes up or down.

Though it’s hard to tell how much the EPC helps in getting the S7 up to speed, if you have you window down and accelerate hard from a standstill, you can hear the electronics whirring away.

The standard air suspension also does a wonderful job at absorbing road imperfections in comfort, while it can be switched over to dynamic for a more sporting characteristic.

Grip is plentiful thanks to 255/35 tyres and the quattro all-wheel-drive system but, as with other Audis, the S7 Sportback tends towards understeer when pushed hard around a corner.

Being such a long and wide model, you definitely feel the S7 Sportback’s size on the road, especially when navigating through quick direction changes, but this is where the $7700 Dynamic Package comes into play.

It adds a sports differential, variable ratio steering and all-wheel steering, all aimed at sharpening the S7 up in the bends.

Our test car was fitted with the option pack, but it left us a little cold.

The all-wheel steering especially, made the S7 Sportback’s handling feel too artificial for our tastes, and we were never able to gauge where the rear end wanted to go in a corner.

If we were buying one, we’d leave the Dynamic Package option box unticked.

Bringing the S7 Sportback to a stop are big 400/350mm brake rotors front/rear, with six-piston callipers in the front.

Ceramic brakes with grey-painted callipers can be optioned for $18,000, but the standard stoppers do a fine job scrubbing speed in the S7 Sportback.

Aside from the mild-hybrid now standard on the Q7’s V6 models, there’s not a whole lot to report on in terms of new tricks or surprises from behind the wheel.

But that’s okay, because it means the Q7 remains a supremely comfortable and capable large SUV.

Our test route consisted of plenty of rural driving, with a combination of surfaces that would in some family haulers see the suspension and maybe even steering show cracks in their ability - but the Q7 remains composed.

Given its weight and size, it can feel a little hefty around sharper corners, but the Q7 in these variants (i.e, not its performance-focused SQ7 sibling) isn’t built to be hustled like that.

It feels like the kind of air-suspended loungeroom-on-wheels that would be at home barreling down the autobahn at 180km/h and being completely undramatic about it.

Still, this model shares some moving parts underneath with the likes of the extremely capable Porsche Cayenne, and while the Q7 isn’t quite a giant hot hatch, the sound foundations shine through dynamically.

Of course, when it comes to powertrains, there isn’t really a wrong answer, each engine fits a purpose.

If you’ll ever need to tow (and you can at up to 3500kg braked), the low-down steady urge of the 50 TDI is probably your best bet, but even the 45 TDI is a solid choice for long-range motoring.

The petrol models will better suit those in city situations, and while they never feel truly urgent, the 55 TFSI isn’t without some impressive push for something of this size.

The Q7 is a maximum five-star car according to ANCAP, but the list of safety features is dozens long. 

The highlights include adaptive cruise assist, lane assist and side assist, surround view cameras and new traffic sign recognition plus warnings for approaching cyclists and the like.

In fact, Audi claims there are more than 30 active safety features, and almost all of them are standard across the range. The only one that isn’t is 'Parking Assist' with 'Park System Plus', as Audi calls it - the base 45 TFSI is only equipped with Park System Plus and not Park Assist.

Basically, the 45 TFSI can’t take over the task of parking itself, while the others can.

It’s all handled through radars, cameras, and sensors and when you’re on the road functionality is relatively unobtrusive which is a plus!

For reference, the Q7 has eight airbags including dual-frontal, side-chest airbags for front and second row outboard passengers, plus side head-protecting or curtain airbags for both rows.

On top of that, there are ISOFIX points not only in the second row, but also in the third, totalling five spots all up.

Like all new Audi models, the S7 Sportback comes with a three-year/unlimited kilometre warranty with three years roadside assist.

Audi’s warranty still lags behind Mercedes-Benz and Genesis, two premium marques that offer a five-year/unlimited kilometre warranty on their models.

Scheduled service intervals are every 15,000km/12 months, whichever comes first.

A three- or five-year service plan is available for the S7 Sportback, priced at $2350 and $4110 respectively.

Audi’s five-year/unlimited kilometre warranty is pretty standard for a premium brand, but five years of free roadside assist and the ability to add a package to extend the warranty both add a little extra to the deal.

For the Q7, a five-year servicing plan is $3820, while the $4370 'Audi Advantage' plan adds two years to the warranty, two more services, and two more years' roadside assist.