Audi S6 vs Mercedes-Benz E300

What's the difference?

We adore the new S6 sedan. It looks great, feels comfortable and goes like stink all at the same time. What’s not to like?

It also helps that it is relatively good value, safe and practical by large-sedan standards, so it’s a bit of a no-brainer.

But will buyers be quick to dismiss the new S6 sedan because it’s not a more practical SUV? Time will tell, but we hope not.

Does the new Audi S6 sedan represent the best mix of executive style and boy-racer performance? Tell us what you think in the comments below.

The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.

While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.

If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.

Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

To these eyes, the new S6 sedan is very attractive, albeit not outlandish, in keeping with its executive focus.

Up front, the subtly aggressive S body kit immediately comes into frame, with the bumper sporting sinister-looking side air intakes.

And, of course, there’s Audi’s signature Singleframe, which is not only large and in charge, but also finished in gloss-black, like many of the S6 sedan’s exterior design elements.

Below the heavily creased bonnet, the HD Matrix LED headlights look both angry and sophisticated, with their integrated LED daytime running lights (DRLs) providing a crisp signature.

Around the side, the S6 sedan goes about its business quietly, but its blistered wheelarches do add some bulk and help to accentuate its strong shoulder line.

And then there are the thick skirts and 21-inch alloy wheels (with a space-saver spare), which have a sporty twin five-spoke design. It’s all very classy.

Speaking of which, the rear end is arguably the S6 sedan’s best angle thanks to its wicked LED tail-lights, which have a segmented signature.

The chunky bumper below incorporates a diffuser element that houses the quad exhaust tailpipes, while a blink-and-you’ll-miss-it bootlid spoiler rounds out the look.

Inside, the S6 sedan is a technological tour de force, with 10.1- and 8.6-inch touchscreens dominating its centre stack. The former is responsible for most of Audi’s latest multimedia system’s functions, while the latter takes care of the climate controls.

This set-up works pretty well, although a few too many taps are required for certain functions, and then there’s the issue of the glass display coverings, which are absolute fingerprint magnets alongside the gloss-black accents used throughout.

That said, the 12.3-inch digital instrument cluster and windshield-projected head-up display on hand are brilliant. In fact, they set the standard for the entire industry thanks to their design and breadth of functionality.

The S6 sedan does, of course, feel a little bit more special than the regular A6 inside, with the obvious additions being the front sports seats, which are covered in supple Valcona leather alongside the armrests. They even have diamond-stitched inserts.

Then there’s the obligatory flat-bottom steering wheel (with paddle-shifters), which is trimmed in Nappa leather alongside the gear selector, upper dashboard, door shoulders and knee rests. Indeed, hard plastics are hard to find here.

Meanwhile, a black headliner adds to the sportiness alongside the black Alcantara door inserts, but the cabin is otherwise a familiar (read: classy) affair.

Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.

The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.

Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.

To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.

The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.

The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.

Measuring 4954mm long, 1886mm wide and 1446mm tall, the new S6 sedan is a large sedan in every sense of the term, which is mostly good news when it comes to practicality.

Cargo capacity is decent, at 520L, but can be increased to an undisclosed amount with the 40/20/40 split-fold rear bench stowed.

Speaking of the boot, there are four tie-down points and a cargo net to help secure loose loads, while a bag hook and a side storage net are also on hand, alongside a 12V power outlet. Bulkier items will, however, be confronted by a decent load lip.

In-cabin storage options are numerous, but not all are effective. The glovebox is well-sized, while the driver-side cubby is surprisingly large, but the central bin is shallow, mostly taken up by the wireless smartphone charger, two USB-A ports and the SD and SIM card readers.

A pair of cupholders is located in the centre console, with a 12V power outlet found in between, while the front door bins can accommodate one regular bottle each, just like their rear counterparts.

In the second row, there’s a fold-down armrest with two more cupholders as well as a shallow storage tray, while cargo nets are affixed to the front seat backrests.

The rear bench is pretty comfortable, with four inches of legroom available behind my 184cm driving position alongside decent toe-room. Headroom is also good, with about two inches on offer.

That said, three adults sitting abreast won’t enjoy the experience, due to the large transmission tunnel, which makes for limited footwell space. At least they’ll have access to a couple of USB-A ports and a 12V power outlet, below the central air vents.

For reference, child seats can be fitted to the outboard seats via top-tether and ISOFIX anchorage points.

Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.

The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.

The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.

There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.

And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.

Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.

Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.

While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.

But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.

Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.

The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.

The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.

It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.

Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.

More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”. 

Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).

With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.

A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.

The new S6 sedan is powered by a hard-hitting 2.9-litre twin-turbo V6 petrol engine that produces a strong 331kW of power from 5700-6700rpm and a punchy 600Nm of torque from 1900-5000rpm.

Compared to its aforementioned predecessor, power is unchanged, while torque has increased by 50Nm.

This unit is mated to a 48V mild-hybrid system that includes a trick Electric-Powered Compressor (EPC), which helps to reduce its turbo lag.

A reliable eight-speed torque-converter automatic transmission is responsible for swapping gears, while drive is sent to all four wheels via Audi’s rear-biased quattro system.

This combination helps it sprint from a standstill to 100km/h in an impressive 4.5 seconds, while its top speed is electronically limited to 250km/h.

This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.

It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.

Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.

The new S6 sedan’s fuel consumption on the combined-cycle test (ADR 81/02) is 8.4 litres per 100 kilometres, while claimed carbon dioxide emissions are 197 grams per kilometre. Both figures are pretty keen given the level of performance on offer.

Audi says the aforementioned 48V mild-hybrid system reduces fuel consumption by 0.4L/100km thanks to its coasting ability, which sees the engine turn off for up to 40 seconds between 55km/h and 160km/h. It also engages idle-stop from 22km/h.

In our real-world testing, we averaged 14.4L/100km over 100km of driving skewed towards country roads over city traffic, with limited highway time. It’s worth noting that my spirited driving inflated this result. That said, while its fuel consumption is not as bad as it appears, this is still a thirsty sedan.

For reference, the S6 sedan’s 73L fuel tank takes 98RON petrol at minimum.

Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.

With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.

The S6 sedan has no right being this good in a straight line and around corners…

Much of its success is owed to the 2.9-litre twin-turbo V6, which is now one of my favourite engines being built today. Simply put, it absolutely hammers.

Punch the accelerator from a standing start and it doesn’t take long for 600Nm to be on tap all the way through, and just a little bit beyond, the mid-range.

Occupants are firmly pressed into their seats as the S6 sedan sprints towards the horizon with vigour. Soon enough, 331kW arrives and hangs around until just prior to the redline.

Needless to say, this acceleration is addictive, and the EPC deserves some of the credit, as it effectively mitigates any dreaded turbo lag and ensures the engine is always seemingly on boost.

But we also need to acknowledge the eight-speed torque-converter automatic, which is a real beauty. Gear changes are nice and smooth, which is great, but what’s even better is their relative quickness – dual-clutch transmissions be damned!

Of course, extra performance can be extracted by switching between the engine and transmissions’ settings but, rest assured, they both stand up, no matter what.

However, we’d suggest spending time in the former’s most aggressive setting, as it unleashes the sports exhaust system, which sounds unreal.

Upshift with intent and you’re met with a booming ‘brap’. Downshifts and the overrun will even gift you a series of pops. In fact, the S6 sedan soundtrack sounds strangely similar to that of the five-cylinder RS3, and we have absolutely no problem with that.

Better yet, the S6 sedan has an appetite for corners, with its neutral handling a standout, partly thanks to its hard-working rear-biased quattro all-wheel-drive system, which works in tandem with all the other electronics to ensure there is plenty of grip at any given time.

This controlled driving pleasure is enhanced by the electric power steering on hand, which has a variable ratio. At low speed, it’s nice and light, but those after more heft can always switch to another one of its settings, which become progressively heavier… arguably too heavy.

Feedback through the wheel is also good, while the steering itself is pretty direct, lending itself to sporty driving, which, of course, is half of the S6 sedan’s mantra.

Coming into corners, braking performance is solid, thanks to the massive 400mm front and 350mm rear discs with red callipers, so the driver is brimming with confidence at every turn, even though there’s an unladen weight (with 75kg driver and luggage) of 1985kg to manage.

But let’s not forget the S6 is an executive sedan, so it has to ride like one. Thankfully, it does. The independent five-link suspension has air springs and adaptive dampers, which serve up comfort in spades, especially at high speed.

Its firm tune does come into frame when travelling on unsealed or uneven roads, with this exacerbated by the large 21-inch alloy wheels, which have a penchant for catching sharp edges.

While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.

It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.

Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.

With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.

That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving. 

While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.

Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.

The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.

If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.

It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.

ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.

In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.

It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.

But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.

The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.

The S6 sedan comes with Audi Australia’s three-year/unlimited-kilometre warranty, which falls short of the premium market’s relatively new five-year standard that was set by Genesis and followed by Mercedes-Benz.

Three years of roadside assistance is also bundled in, although this term can be extended up to nine years if the vehicle is serviced at an authorised dealership, which is great.

Speaking of which, service intervals are every 12 months or 15,000km, whichever comes first. Capped-price servicing plans are available, costing $2350 for three years/45,000km or $4110 for five years/75,000km. They’re pricey, but you weren’t expecting the opposite.

The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch. 

It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.

This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).

Servicing intervals are every 12 months or 25,000km, whichever comes first.