Audi S4 vs Ford Tourneo Custom

What's the difference?

Audi would probably prefer you not to realise this, but the five distinct versions of S4 and S5 on the market all pertain to a single performance and equipment formula spread across five different bodystyles. 

Yes five, and this has been the case for more than a decade, with the S4 sedan and Avant wagon, A5 two-door Coupe, convertible Cabriolet and five door liftback Sportback all representing vastly different shapes for you to choose from, with the same underpinnings. This simply echoes the A4 and A5 ranges they’re based on of course, and BMW clearly thought it was a good idea too, given the 3 and 4 Series ranges were split into individual lines at the start of last generation.

Mercedes-Benz offers a similar array, minus the liftback, but is happy to wrap the whole lot under the C-Class label. 

So, given that the A4 and A5 range scored a mid-life update a few months ago, it’s only logical that the changes flow on to the performance S4 and S5s, with the top-tier RS4 Avant following suit. 

We’ve covered the latter in October, and now it’s the turn for the former, and CarsGuide was among the first to drive the updated S4 and S5 ranges at their Australian media launch last week.

This idea hasn’t always worked out too well. Take a parcel-van (in this case the Ford Transit Custom) strip out the rubber matting and cargo barrier and bolt six or seven seats into what was the load area. Sure, the original vehicle to use this concept, the Volkswagen Kombi way back in the 1950s, got away with it, possibly because there wasn’t anything better around.

Ford has plenty of history with this notion, too. The first Transit of 1965 was also available as a mini-bus, but worked okay because the Transit itself was such a car-like departure from the commercial-vehicle norm.

Things didn’t go so well for Ford in the early 1980s, however, when the Econovan-badged parcel van it shared with Mazda (the E2200) was fitted with eight seats, given some fuzzy velour trim and dubbed the Spectron. And it was dreadful. In fact, so bad, that it made the contemporaneous Mitsubishi Nimbus and the even more forgettable Nissan Prairie seem like vastly superior alternatives to the job of moving people. Only because they were.

Early versions of the Spectron retained the Econovan’s crude suspension, wheezy (and fragile) little engines and even the tiny dual rear wheels that entirely deprived the vehicle of any traction. In fact, dreadful doesn’t even cover it.

So you can see why Ford might be a bit antsy about me referring to the new Tourneo (a badge that has been around in Europe for decades) as a Transit Custom with extra seats and windows. Yet that kind of sums it up (up to a point, anyway). Luckily, the Transit Custom itself is a pretty sorted thing these days, so maybe Ford has nothing to worry about. Maybe…