What's the difference?
Spoilt. That's what we are. If you're in the market for a hot hatch, you can have your pick of German-built and French ones from as little as $27,000. There isn't a dud among them now that the VW Polo GTI has had a bit of an update and you can pick and choose your style. Audi's S1 is aiming to be king of the kids with its stiffly-priced S1.
Set the finances aside and consider for a moment what's on offer. As it turns out, a lot.
Sharing the same Volkswagen Group PPE platform as its main rival, the Porsche Macan 4S, the newly launched Audi SQ6 e-tron has promised both efficiency and performance.
Is it a combination that can be achieved in real life? My family of three have been testing it out this week to find out for you.
Cars this small shouldn't be this fast and useable at the same time, but the Audi S1 is. It isn't without its problems - the ride is harder even than the Fiesta ST which might weary some prospective buyers.
It's also a bit difficult to justify the price - in its basic form it's missing a few creature comforts that you'd expect in a $50,000 car - reversing camera, high-res screen, that sort of thing.
However, in the hot hatch world, those things don't matter. It has the bragging rights, the tech and the outright blinding speed to take on the bonkers Focus ST and equally zany Megane RS. And even the Audi S3.
When it comes to a performance electric SUV, the Audi SQ6 e-tron is a fine example and showcases a masterclass in design. It drives and handles beautifully, even if it’s not as fun as I expected.
The technology looks amazing and I'm sure the little bumps we experienced will be ironed out with a software update.
The SQ6 will suit a smaller family best but the decent driving range and fast charging capabilities means regional families might like it too.
The A1 is so small it starts to strain Audi's design language. When you cram on the S-style bumpers and raccoon-eyed trim on the hatchback, it's starts to look a bit busy.
It isn't quite a shrink-wrapped A3 - Ingolstadt's designers know better than that - but it's full of Audi design cues, such as the strong, light-catching character lines, distinctive LED daytime running lights and fondness for big wheels.
Inside is along the themes of the A3, with what are becoming Audi's trademark; round eyeball air-con vents, the manual fold-down screen familiar to Q3 owners (but smaller) and a good clear dash. The handbrake jars slightly as it feels cheap to hold and wobbles a bit.
The S Sport seats are big and comfortable, and the top half of the backs are capped in plastic, which was colour-coded on our car. The rear passengers will certainly get an eyeful of whatever terrifying hue you've chosen, so choose wisely.
Despite the five doors, the back seats are occasionals, like the Mini the A1 is gunning for, and the boot is very small, but okay for shopping for couples or singles.
The SQ6 has a distinct look compared to the other mid-size SUVs in Audi’s stable with panelling that lacks some of the severe pleating of its cousins, instead incorporating swoopy lines and a more pronounced moulding around the base of the car.
The sporty S styling is seen in the large 21-inch alloy wheels and red calipers but the customisable light designs inside and out really make this stand out.
The interior is sumptuously styled with Nappa leather and suede upholstery and trims, and sports front seats, while the use of displays in the dashboard makes the SQ6 feel like a spaceship.
However, the main panel curves towards the driver and it still feels accessible and intimate for a cockpit. The cabin looks as expensive as what you’d want it to look like at this price point.
Starting at $49,900, Audi S1 is by far the priciest of the small-hatch based hotties, at least until Mini's madcap JCW arrives. This price is just almost double that of VW stablemate's forthcoming 2015 Polo GTI.
Standard on the manual-and-five-door-only S1 is a ten speaker stereo, climate control, ambient lighting, remote central locking, cruise control, satnav, headlight washers, auto headlights with xenon low beams, partial leather seats, leather-bound steering wheel, auto wipers and rear parking sensors.
Our Misano Red ($990 option) came with two extra packs. The Quattro Exterior Package ($3990) adds bi-xenon headlights with red trim, red brake calipers, spoiler, quattro logos on rear doors (ahem!) and five-spoke 18-inch alloys that are part matt black, part polished.
The Quattro Interior Package ($2490) adds S Sport front seats with Nappa leather and red backrest capping with quattro logo (ugh), more nappa around the cabin with contrast stitching, flat bottom steering wheel and red rings on the air vents.
There's an S Performance Package that brings the best of these two packs together for $4990, saving about $1500 and the embarrassment of the quattro logos.
Our test car also had aluminium air vents ($220), black contrasting boot lid ($300) and black roof ($720).
The A1 is so small it starts to strain Audi's design language
The grand total is a sobering $58,610. There's a couple more options that'll easily pop you over $60,000.
Audi's MMI is dash-mounted in the A1 as there's no room on the narrow centre console. As ever, it works well and doesn't take much getting used to. The satnav is a bit grainy on the smaller screen but is otherwise a competent unit.
Sound is from a ten-speaker stereo and you can stream across Bluetooth or plug in a memory card. The sound was good but the system did take a while to find the phone whenever we came back to the car.
The launch of the flagship SQ6 e-tron brings the Q6 line up to three before a high-performance RS hits our shores sometime in the future. However, this new variant is priced at $151,400 before on-road costs and that's a hike of $28,900 over the mid-spec Q6 e-tron quattro.
Is it worth the jump? Mostly because this model has almost every feature that is found as an at-cost extra or pack for the other variants but it does miss out on a ventilation function for the front seats and at this stage Audi is saying it's not available to add, which is odd for a top model grade.
With the motor outputs and performance tweaks, the SQ6 competes in the world of the Porsche Macan 4S as they are mechanically related but you can pick up the 4S for $149,300 MSRP and the SQ6 can't match it's torque output of 820Nm.
The most exciting thing about the Q6 range in general is the technology and the SQ6 is no different. The dashboard is a visual feast for the eyes with a 14.5-inch multimedia display, an 11.9-inch digital instrument cluster, and a 10.9-inch touchscreen for the front passenger.
There is wired/wireless Apple CarPlay and Android Auto, built-in satellite navigation and because the system is run by Android Automotive there are a whole bunch of downloadable apps like Spotify, YouTube and Amazon Alexa voice assistant on top of the connected Audi App. These apps are accessible from the passenger display, which means they can scroll the news or watch a video on a longer trip.
There is also the upgraded 3D Bang & Olufsen surround sound system, a colour augmented reality head-up display (the screen is basically a dynamic 3D setup) and three-zone climate control.
Charging is taken care of with four USB-C ports (2/2), a 12-volt socket that moonlights as an actual cigarette lighter (complete with an nearby ashtray) and a wireless charging pad with its own 'arm' that secures your phone.
The LED lights at the rear can be customised with different light signatures which are downright cool and the front LED lights also have animated individual pixels that do a little light show when you turn on the car (to the delight of my child).
Other highlights include front sports seats with heat and massage functions, wine-red Nappa leather upholstery and black suede trims, a heated steering wheel, panoramic sunroof, heated rear outboard seats, and a handsfree powered tailgate.
Audi also includes three charging cables and a one-year subscription for Chargefox public charging stations for free, as well as installing an at-home 7kW charger, which is a nice way of making a new owner feel valued.
This is where the action is. The S1's tiny body packs a 2.0-litre turbocharged four-cylinder producing 170kW and 370Nm of torque. The S1 will streak to 100km/h in 5.9 seconds thank to the traction aid of quattro all-wheel drive.
All Audi S1s come with a six-speed manual
Despite a pretty solid hammering during its week with us, including more time than we'd have liked in Sydney traffic, the stop-start function helped deliver a pretty reasonable 10.2L/100km, however that's a long way over claimed 7.1L/100km.
All Audi S1s come with a six-speed manual, so dual-clutch haters can save the whining. The only downside from not having a self-shifter is the ECU can't deliver the boy racer farts, parps and crackles of the other S cars.
The SQ6 is a fully electric all-wheel drive and has two motors, one located on each axle. Together they produce up to 380kW of power and 580Nm of torque, which means this can do a 0-100km/h sprint in just 4.3 seconds when the launch control is activated.
There are three regenerative braking levels and a one-pedal mode which can be selected by sliding the gear-selector into 'B' otherwise the other two modes can be selected via the paddles on the steering wheel. You'll get the best efficiency when B is selected but it does take a beat to get used to and if you time your stops right, it can function as a proper one-pedal action.
If you're buying the S1 as a comfortable urban runabout with a cool badge, you're half right. While the seating for front passengers is certainly supportive, the hard suspension tune will ensure you're well aware of road surface imperfections.
The S1 is a rocket
Thankfully, what it missed out on in the ride department it makes up for in every other way - the S1 is a rocket. The 2.0-litre turbo jammed under the bonnet has almost no lag and is paired with a slick six-speed manual that is terrific fun to manhandle through the gears.
The way the S1 picks up speed when it's on boost is addictive and licence-endangering. A flattened accelerator in second or third will obliterate just about anything this side of $100,000 and you'll be having more fun in this than big brother S3 because the chassis is more adjustable and there's a bit more life.
You can hear the turbo sing to accompany the bassy exhaust growl. Hit the massive brakes hard and the car remains stable even over rutted roads. Turning the wheel brings almost-instant turn-in, mashing the throttle again a fun little wriggle. It's superb.
It's tremendous fun point-to-point on a twisty road
You'll have to be a bit patient with the throttle to get the wriggle, though - give it too much too early and it will want to push wide, the quattro system shuffling power around to try and quell understeer while the electronic diff fiddles with the braking system to do the same thing. It gets there in the end, but you're better off meting out the power with your right foot for maximum rewards.
It's tremendous fun point-to-point on a twisty road - despite being a bit heavy for its size (1415kg), it's as chuckable as the next best thing, the Fiesta ST.
Outside of the initial acceleration thrill, I have to say that the SQ6 sort of drives like a lot of the other Audi SUVs I’ve sampled. Which is fine because it’s dynamic and handles beautifully on the highway or city but it’s just not as fun as what I was hoping it would be. The power will satisfy everyone though.
The different driving profiles and adaptive S air suspension really personalises the on-road experience when you want it and my favourite profile is Dynamic as the suspension and steering feels more performance focused, which I prefer.
Ride comfort is up there with the best and you won’t really be bothered by the bumps in the road, even with the stiffer suspension, but road noise does creep in at higher speeds.
The visibility all round is good despite thicker pillars but the rear visibility is narrow even before a car seat or passengers are back there. A digital rearview mirror would have been handy here.
Just something interesting to note is that when you accelerate from a full stop, there can be a small lurch as if it’s rolled backwards or the brakes have held a tad too long. It’s so quick when it happens that it’s not annoying but it is noticeable in stop/start traffic.
The SQ6 is really simple to park and navigating small car parks feels like a dream. The dimensions are forgiving and the 360-degree camera system is top notch.
Six airbags, stability and traction control, ABS, brake assist and distribution all add up to a five star ANCAP rating.
The SQ6 is covered by a maximum five-star ANCAP safety rating from testing done in 2024, and features nine airbags which includes side chest airbags for the second row but it’s more common to see those just on the first row so it's nice to see on a family car.
There’s a host of safety equipment included but standouts are the emergency call capability, and safe exit assist which will delay your door from opening if it detects a car or cyclist which is a handy feature if you have a kid that throws open their door like mine.
Other equipment includes driver attention warning and alert, blind-spot monitoring, tyre-pressure monitoring, intelligent seatbelt warning, adaptive cruise control with stop/go function, lane departure warning, lane keeping assist, emergency lane keeping, park assist, front/rear parking sensors, 360-degree camera system, rear cross-traffic alert, and traffic sign recognition.
There is auto emergency braking (AEB) with forward collision warning, car, pedestrian, cyclist and junction turning assist which is operational from to five to 250km/h.
There are ISOFIX child seat mounts on the rear outboard seats and three top-tether anchor points but two seats will fit best. Front passenger space might get cosy when a rearward facing child seat is installed but I had no issue fitting my big booster seat this week.