What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Coupes are back.
Heading into the second half of the 2020s, buyers of affordable sports cars seem better-served for choice than when the current BMW 2 Series Coupe surfaced earlier this decade.
Mazda’s MX-5 keeps gently evolving. Toyota and Subaru have rejuvenated their respective firecracker 86/BRZ twins. The glorious Nissan Z is as evocative as it is entertaining. The recent Ford Mustang revamp serves rousing American muscle car. The reborn Honda Prelude looms as a hybrid hero. And even Audi’s TT is set for resurrection soon.
All reinvigorate the genre. Just like the (G42) 2 Series Coupe, the third in the series since 2007, released during 2021 and facelifted in 2024.
Here we revisit the M240i xDrive, our favourite version (sorry, M2 owners), to see if it remains the definitive brand experience.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
It may be expensive for a small coupe. And EVs have reframed performance standards to the detriment of most internal combustion engine sports cars like this – at least for acceleration times. But the M240i xDrive Coupe is far more than just about numbers, imbuing the soul and spirit of what makes this brand’s vehicles so enjoyable and memorable to drive.
A unique and most-welcome survivor today, the MY25 makeover takes all that, and improves the interior, to be at the heart of what BMW has traditionally done best (styling aside). We found parting with it at the end of our term very difficult.