Alfa Romeo Giulia vs BMW 1 Series

What's the difference?

The Giulia is a love letter to the increasingly lost art of the sporty executive sedan. As refined as it is beautiful and oh-so elegant to drive, it’s a reminder of why we always love Alfa Romeo, even when the odds are against it.

Emotional cars like this are hard to come by and they will soon be gone, replaced by something new. The future is not necessarily worse, but it will be different, so if a sporty European sedan with a combustion engine is calling out to you don’t miss your opportunity to drive the Giulia while it still exists in this form.

A brief dalliance with the 1 Series has left me impressed, if wanting to spend more time with it to get a better assessment of the day-to-day liveability of BMW’s entry-level model.

It’s a compelling offering if you’re after a premium small car, and even without the performance of the M135, the 118 is feature-packed.

Keeping pricing competitive should help the 1 Series buck the trend of buyers opting for small SUVs, but ultimately it’s just refreshing to see BMW putting effort into keeping a hatchback relevant (and up-to-date).

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Like any good Alfa Romeo should be, the Giulia is a work of art. It’s sleek, sharp, and immaculately proportioned.

This most recent update has artfully refined a formula too good-looking to mess with. The increasingly dorky headlamps from the previous car have been swapped out for a more contemporary all-LED set, with a three-bar DRL pattern.

The grille has also been tweaked for this update for a more modern style, and the Veloce is now graced with the iconic and more aggressive sport two-tone alloy wheels in the traditional five-hole 'tele-dial' style.

It’s effortlessly attractive, and instantly recognisable as an Alfa on the road. I can’t think of a better way to stand out in today’s executive sedan landscape.

The interior has received less of an upgrade for the 2024 model year, with the same core parts. The major change is the old-school analogue instrument cluster being swapped out for a slick 12.3-inch digital unit.

The puzzling thing about this is the 8.8-inch central multimedia screen hasn’t been upgraded in-kind, making a strange contrast between the sharp and fast digital instruments, and the laggy and dull multimedia panel.

At least it effortlessly sits behind the curvaceous design of the dash as to not interrupt a good shape.

There are of course plenty of other touches which I love. The leather seats look and feel the part, as do the real metal paddle shifters which float behind the simple yet refined and sporty steering wheel.

The push-to-start button on the wheel is reminiscent of other Italian sports machines, while the tasteful smattering of leather, gloss plastic, and textured surfaces keep the premium feel on-track.

Some areas I’m not so keen about: Some of the interior plastics, particularly for buttons and toggles, feel cheaper than they should, and the door cards are oddly basic considering how much attention has been given to every other part of this car’s look and feel.

The 1 Series has worn many faces over the generations and, like a lot of BMW designs that depart from tradition, this one might need to grow on some people.

That’s not to say there’s not a lot to like about the F70, but as BMW evolves its design language some changes might ruffle feathers - a lack of the iconic ‘angel eye’ headlight style being one.

But there’s still a kidney grille up front, with new design elements, plus those headlights that have a new vertical light signature are now sleeker than before, giving the new 1 a different ‘character’.

But from the rear, there are baby 3 Series Touring vibes, and it’s hard to find anything that might upset purists - there’s even the 'Hoffmeister kink' at the c-pillar. That’s the way the window angles back towards the front at the bottom.

Inside, the 1 Series has some proper sporty elements, even in the 118, that reference the M development that went into it.

There’s M-coloured stitching up over the dash fabric, for example, and illuminated aluminium panels with M-coloured lighting.

The steering wheel, wrapped in leather, is also an M feature, plus sporty seats are even present in the 118.

The interior is an overall cleaner look, in part thanks to the proliferation of features accessible by touchscreen, but BMW is refraining from going full ‘Tesla’ and removing all the buttons from the cabin.

The Giulia is an old-school low-slung sports sedan. Many will prefer the SUV sensibilities of the Stelvio, with its bigger hatch-opening boot, and its higher ride height can better accommodate less mobile passengers, and makes it easier to fit child seats and the like.

For those willing to trade those things away for a superior drive experience, the Giulia is still solid to live with every day, but has a few drawbacks.

For example, those strangely basic door cards offer only a tiny map pocket with a nook I’d hardly describe as a bottle holder.

The centre console offers two larger bottle holders with variable edges, but there’s also not much else in the way of storage in the cabin aside from a smaller-than-average glove box and armrest console box.

The big win for me is the physical dial set and shortcut buttons for all the key climate functions, making it easy to operate while you’re concentrating on driving.

At least the seats are well bolstered, and front passengers are treated to plenty of adjustability. Visibility is okay, and it was easy for me to find a comfortable driving position at 182cm tall.

The rear seat is a similar story. It’s tighter, and you have to duck down below the roofline to get into it.

Once inside, I was pleasantly surprised to find enough room for my knees and somewhere for my feet to slide behind my own driving position, although the centre position is all but useless thanks to an enormous raise for the driveshaft.

Headroom is passable, but you wouldn’t want to be much taller than me. 

There are, again, tiny bottle holders in the doors, and a further two in the drop-down armrest. Rear seat passengers get dual adjustable air vents on the back of the centre console, one USB 2.0 outlet, and elastic nets on the backs of the front seats.

The boot measures 480 litres which is up there with a lot of mid-size SUVs, but because it’s a sedan, access is more limited, and it won’t accommodate as many awkwardly-shaped objects.

Yes, a brand like BMW would probably find it hard to do away with buttons for things like drive modes and things like volume controls or car settings.

Even though a lot of them are shortcuts to a touchscreen menu, it means not needing to scroll or hunt for important driving-based features and options on the 10.25-inch screen.

Even the climate controls are permanently available on the screen so that there’s minimal distraction.

For most non-essential features, however, BMW’s Operating System 9 is a far cry from the easy-to-use iDrive system of just a few years ago, the media control wheel that fell easily to hand and navigated a simple multimedia system of only a few sub-menus.

Fortunately, the screen and everything in the cabin is within reach of the driver, so there’s no awkward leaning or stretching to do anything mid-drive.

The cabin’s physical space is otherwise nicely laid-out, the phone charger pad is out of the way, cupholders fit most receptacles nicely and the door card can hold two regular water bottles plus other small items.

There’s even a small storage ‘shelf’ under the central vents, and near the wireless charger are two USB-C ports and a 12-volt plug.

The ergonomics of the driving position and steering wheel are well-sorted, and seat adjustment and height feels good for both engaged or relaxed driving positions.

Behind that, the second row could be more spacious, even though I managed to fit my 178cm frame behind my own seating position just fine.

There’s not a lot of room to move or stretch out, so most adults will probably find the back seat suitable for short trips only.

Behind that, there’s 380 litres of boot space, or 1200L with the seats folded down.

The 1 Series isn’t much more expensive than before, despite a decent uptick in kit.

At $56,500 before on-roads for the entry grade 118, it’s less than $2000 pricier than its predecessor. It’s about the price of a VW Golf GTI or Subaru WRX, but trades engine power for badge power, as well as a series of features you’d expect from a premium small car.

A 10.25-inch multimedia touchscreen and 10.7-inch driver display are standard, with wireless phone charging, electric heated seats in Veganza synthetic leather, adaptive suspension and plenty of sporty styling thanks to the M Sport pack.

There’s a few more helpful features for keen drivers, even in the 118. Adaptive LED headlights with high beam assist, a head-up display, BMW’s 'Parking Assist Plus' function, speed limit recognition and tyre pressure monitoring.

The 1 Series also has keyless entry and start, an automatic tailgate, plus some standard stuff like a 40/60 split-fold rear seat and (unfortunately) a tyre repair kit under the boot floor rather than a spare tyre.

Then there’s the M135 xDrive, the hot hatch of the pair.

It starts at $82,500 and comes with extras like a massage seat for the driver, a heated steering wheel, a Harman/Kardon sound system, racier styling and a black roof, plus performance goodies like a bigger engine.

The M135 is a bit more expensive than before though, by almost $6000, and comparable rivals like the Audi S3 remain in the mid-$70K range.

Two options packs are available, with the 118's $5000 Enhancement Pack adding Metallic paint, 19-inch M alloys, a heated steering wheel, a sunroof, massaging front seats, a Harman/Kardon sound system and Driving Assistant Professional.

There's also an M Sport Package Pro able to be added to either variant, which adds sportier M styling, a black roof for the 118, and M Sports seats for the front row. This pack costs $2462 for the 118 or $2700 for the M135 xDrive.

Two options packs are available, with the 118's $5000 Enhancement Pack adding Metallic paint, 19-inch M alloys, a heated steering wheel, a sunroof, massaging front seats, a Harman/Kardon sound system and Driving Assistant Professional.There's also an M Sport Package Pro able to be added to either variant, which adds sportier M styling, a black roof for the 118, and M Sports seats for the front row. This pack costs $2462 for the 118 or $2700 for the M135 xDrive.

The Veloce might not pack a Ferrari-derived six-cylinder engine like the Quadrofoglio, but its smaller 2.0-litre four-cylinder turbocharged petrol engine hardly wants for power.

Packing 206kW/400Nm it outpunches six cylinders of old easily, and is still capable of sprinting to 100km/h in a hot-hatch baiting 5.7 seconds to a Vmax of 240km/h.

It even sounds fantastic, as it flies up the rev-range living up to every bit of the Alfa promise. Peak power arrives at 5250rpm, but peak torque hits at 2250rpm.

Smooth shifts are provided courtesy of an eight-speed traditional torque converter automatic transmission.

The two 1 Series variants have rather different running gear.

The 118 comes with a 1.5-litre three-cylinder turbo petrol engine that drives the front wheels via a seven-speed dual-clutch transmission (DCT).

It makes 115kW and 230Nm, and BMW says it’ll hit 100km/h in 8.5 seconds.

That’s in comparison to the beefier 2.0-litre four-cylinder unit in the M135, also turbocharged, but driving all four wheels via a similar seven-speed DCT.

It makes 233kW and 400Nm, and it’ll crack 100km/h in 4.9 seconds according to the Bavarian brand.

The 2.0L turbocharged engine has an official combined cycle fuel consumption figure of just 6.1L/100km, although I saw 9.0L/100km in my time with it.

I’ll admit it was being enthusiastically driven, and treated to lots of urban commuting.

The Giulia has a 58-litre fuel tank and requires mid-shelf 95 RON premium unleaded fuel. Its approximate range on a full tank at the official consumption is 951km.

BMW says the 118 will sip 6.4 litres of recommended 95 RON fuel for every 100km covered, with its 49-litre tank the same as the M135’s.

In that variant, fuel use increases to 7.8L/100km, as does recommended fuel quality to 98 RON.

We didn’t get a chance to test fuel consumption properly on the launch, so keep an eye on a future review for that, but given the relatively high claim even for the 118, we’d expect the 1 Series isn’t the most frugal drinker.

Put simply: The Giulia is a celebration of Alfa Romeo. Yes. Even with a humble 2.0-litre turbocharged engine and an automatic transmission, this is a deeply emotional car. A riveting experience from behind the wheel.

Fly round corners, your eyes wide, exclaiming ‘magnifico!’ as the Giulia gracefully leans in, the rear LSD, sporty tyres, and wonderfully tight steering working together in harmony as you eke out just a smidge of tyre roar.

Laugh out loud to yourself, as you plant the accelerator, hear the muted rumble of the surprisingly angry little engine, and feel the turbocharger kick in half a second later as you power out.

‘Eccezionale!’ You’ll think, as you feel the click of the immensely satisfying metal paddle-shifters, and the transmission responds in-kind, the engine roaring up the revolutions with enthusiasm.

Sure, the Veloce grade is not as raw, or as wild, or near as fast as the top-grade Quadrofoglio, but all of the exciting spirit of  that car is still here, and at a little over half the price, too. The Veloce is an absolute delight to drive.

It has such poise, makes such a fine sound, and does it all so gracefully. This is how you make a car feel as one with the driver.

Even the ride is deeply impressive. It’s not too harsh or noisy, while gifting the chassis just the right amount of lean in the corners and allowing enough play for it to remain controlled over bumps.

Not only does it work well when you’re driving as it's clearly intended to be driven, but around town it’s quiet and refined inside, living up to the promise of a luxury sedan.

The seats and bolstering are great, the visibility isn’t too bad, and while I’ll complain about the slightly laggy software on the multimedia screen, the digital dash is responsive and the physical climate controls are welcome.

It’s not all perfect. If it were, I think it might cease to be an Alfa Romeo and start sprouting BMW badges.

For example, our test car, with less than 2000km on the odometer, had various inconsistent rattles emanating from the plastic garnish around the digital dash, and somewhere behind the back seat.

Regardless, driving this car has made me a little sad Alfa will be putting this wonderful platform behind it in pursuit of more electrified goals.

I can only hope wherever the Giulia nameplate goes next, it retains the spirit of this version.

The launch drive for the 1 Series included some outer-suburban Melbourne traffic, a stint of highway driving down towards the Mornington Peninsula, and a semi-rural road loop for each variant before the return journey.

So, noting that we didn’t quite get the chance to really work out what it might be like to live with the 1 Series day-to-day, first impressions showed good signs.

Both variants still drive much like you’d expect from even a front-drive BMW, let alone the AWD M135, but the chassis and suspension seem like they’d be good counterparts on a daily drive.

In the M135, communication and compliance seemed well-balanced with each other for even some particularly rough surfaces, and after torrential rain there were some potholes that would properly upset most cars that didn’t faze the 1 Series too much.

The 118 seemed to let a little more road noise into the cabin, but that might have been a symptom of different road surfaces.

The steering is accurate, but the feel in both is a little heavier than needed, especially with the thick-rimmed BMW steering wheel that you’ll know about if you’ve driven anything from Munich in recent years.

It’s a very easy car to drive fast, especially with the combination of 233kW, 400Nm, and all-wheel drive at the M135’s disposal.

The chassis and tyres work quite well together to not only hold a corner at impressive speed, but also keep the car stable so that traction isn’t an issue when launching out.

There’s also the joy of hearing a turbo spool and flutter under load, which is hard to deny as a draw for petrolheads.

There’s plenty of active safety in the new 1 Series, new kit includes an updated 'Driving Assistant Plus', BMW calls it.

It features all the driving assist functions like lane departure warnings and rear cross-traffic alert, but the M135 gets a higher-spec version with extras like front cross-traffic alert, side collision prevention, and evasion assist.

This can be added to the 118 for $5000 in the Enhancement Package, but it seems a bit stiff to put safety features behind a paywall alongside items like a sunroof and a high-end audio system.

Mercifully, the 1 Series’ active safety systems are all pretty unobtrusive. There are very few ‘bings and bongs’ as we’ve come to call them, and any warnings are generally subtle.

There’s a quick way to turn most of them off via a physical button near the gear selector, and its adaptive cruise control is well tuned for urban, highway and rural driving.

Otherwise, the third-gen 1 Series scored five stars with ANCAP in 2019, so we will wait and see if its successor maintains that score.

It’s also got six airbags including front and side, as well as curtain airbags covering both rows.

Alfa finally updated its warranty to a more industry-standard five-years and unlimited kilometres in 2022.

Service intervals occur at 12 monthly or 15,000km intervals for the 2.0-litre turbocharged variants. Pricing was not available for the model year 2024 version yet in the brand’s online calculator, but to give you an idea for the pre-facelift version, pricing came in between $345 and $1065 per visit, averaging $573 per year for the first five years of ownership. Not cheap, but not as expensive to run as you might expect.

One thing you might want to keep in mind is depreciation. Boring, I know, but even late model examples of the Giulia and Stelvio have been hit particularly hard by the depreciation stick according to residual values we searched up on Autotrader.

For reference, the Genesis G70 and BMW 3 Series have both fared much better in equivalent 2.0-litre turbo forms.

BMW’s got a fairly standard five-year/unlimited kilometre warranty.

The brand also uses a condition-based servicing system, which uses the multimedia to alert the owner when maintenance is required.

There are servicing packages which remove some of that uncertainty, in the 1 Series’ case a five-year, 80,000km pack costs $2210.