Zeekr X vs Lexus ES250

What's the difference?

It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

Since day one Lexus has aimed to prise buyers away from the limpet-like grip of traditional luxury car players. Conventional marketing wisdom says consumers buy brands, with the actual product a secondary consideration. 

The updated ES has the value, efficiency, safety, and driving refinement to again challenge the establishment. Amazingly, the ownership package, specifically the warranty, is starting to lag the market. 

But for open-minded premium buyers this product is worth a look before following a well-worn brand path. And if it was my money, the ES 300h Luxury with Enhancement Pack is the range sweet spot for value and performance.