Zeekr 009 vs Genesis GV60

What's the difference?

If Rolls-Royce was to make a Kia Carnival then the Zeekr 009 would probably be it, but without the stratospheric price tag.

Zeekr is Volvo’s sister from China under its massive Geely parent company and the 009 is a fully electric, luxury people mover that arrived in Australia to join the small X hatch and the forthcoming 7X mid-sized electric SUV.

The Zeekr 009 we tested is the seven-seater version and with a price of $135,900, before on-road costs, it's double the price of the fanciest Kia Carnival. Then again, the 009 is about $85,000 cheaper than the Lexus LM500h hybrid people mover.

If you are a family with more than two or three children, or a chauffeur service operator, then the 009 could be a much more practical and luxurious alternative to a high-end SUV. And, as I'll show you, even at this price it's a bargain.

Genesis has been in Australia for seven years, which in car industry terms is ancient (given the rapid pace of new arrivals). But the Hyundai-owned luxury brand has yet to make a real dent on challenging the likes of BMW and Mercedes-Benz and is now facing growing threat from the likes of Zeekr and Omoda-Jaecoo.

So it has opted for the tried and tested method of appealing to Australian customers - more performance. Australians have always had a soft spot for the likes of BMW M and Mercedes-AMG, so Genesis is hoping its new performance sub-brand, dubbed Magma, will help give it a sales boost as well as an image enhancement.

The Genesis GV60 Magma has just arrived in Australia and is the first member of what is planned to be an entire family of Magma halo vehicles. 

An electric performance small SUV is an unusual choice for a hero model, but there are some good reasons why this has potential and why it makes sense to be the first Magma offering. And both those reasons are largely the same, because the GV60 Magma is based on the same underpinnings and features and much the same powertrain as the Hyundai Ioniq 5 N and Ioniq 6 N. 

Just like Hyundai N has three core elements - Corner Rascal, Racetrack Capability and Everyday Sportcar - Genesis has created a trio of pillars for Magma. These are Design: Unspoken Dominance, Driving Sensation: Captivating Control and User Experience: Sharpened Immersion. 

Or to put it another way - slightly different, but fundamentally the same premise given the shared mechanical DNA. But Genesis has definitely put its own spin on it, so read on to find out if Magma is hot or not.