What's the difference?
Some VW models, like the Golf, are household names. No doubt about it. But this? Well, it's probably not one of them. Or not yet.
This is the Arteon, the German's brand's flagship passenger vehicle. Put it this way, if VW's tag line is premium for the people, then this is the most premium. And the people? Well, they're the ones who might normally be shopping for a BMW, Mercedes or Audi.
The name, by the way, comes from the the Latin word for art, and it's a nod to the design focus that's been employed here. It comes in a shooting brake, or wagon, body shape, as well as this, the Liftback. And a quick spoiler alert, it looks pretty good, right?
But we'll get to all that. As well as the big question - can it mix it with the premium-brand big boys?
The Mercedes-Benz Sprinter range of vans and cab-chassis models competes for buyers in the Light Duty (3501-8000kg GVM) segment of Australia’s highly competitive Heavy Commercial vehicle market.
In 2024 the German manufacturer expanded its diverse turbo-diesel van range by launching a full-electric variant called the eSprinter, which for the first time offered local buyers the opportunity to drive with zero tailpipe emissions.
We recently spent a working week with this unique offering to assess how competently it could fulfil the diverse job requirements of private tradie buyers and fleet operators.
The value, driving dynamics and appearance are on point for a premium play here. If you can forgo the badge snobbery attached to the German big three, then you'll find lots to like about Volkswagen's Arteon.
With the convenience of back-to-base charging the eSprinter would be well suited to last-mile logistics or other urban delivery roles, as its driving range is ample for many of these urban tasks with the added benefit of zero tailpipe emissions. However, at more than $100K it is a big spend (like its full-electric rivals) so only a thorough cost-benefit analysis can decide if it’s the right choice for your business.