What's the difference?
The Toyota Tundra, made in America for Americans, was launched in 1999 and since then Toyota Australia has fielded a steady stream of enquiries from car buyers and automotive media about the possibility of its full-size US pickup being available in local showrooms.
Production of RHD Tundras at Toyota’s San Antonio plant in Texas never stacked up as a viable business case for Toyota until 2015, when the Walkinshaw Automotive Group (WAG) commenced OEM-certified right-hand-drive remanufacturing of Ram pick-up trucks (and later Chevrolet Silverados) in Melbourne.
This development finally opened the door to an ‘Australianised’ version of the Tundra, which went on sale late last year after a six-year joint development program with WAG that was a world-first for Toyota.
The Tundra’s local two-model range comprises the entry-level Limited and the new top-shelf Platinum grades, with more power and torque than local ‘1500 class’ US pickup rivals. So, we recently put the fresher Premium model to work for a week, to see how it measures up from a tradie’s perspective.
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
The Tundra Platinum is a good-looking and well-engineered RHD full-size US pickup which stands apart from local competitors with its unique hybrid drivetrain and unmatched power/torque outputs. However, it also comes with a conspicuously high purchase price, which given the quality of local Ram, Chevrolet and Ford competition could be a deal-breaker for some.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.