Toyota HiLux vs Omoda 9

What's the difference?

The ninth-generation Toyota HiLux is not really a new HiLux in the true sense of the word, but there’s enough going on with it to have generated plenty of excitement in the ute-loving public.

This ‘new’ HiLux, in essence, is an update but it’s an update with substance: the HiLux now sports a new retro design, new interior layout, new suspension tune (softer rated springs and dampers for improved on-road comfort) – and it even has an electric park brake now.

So, with no major mechanical upgrades, is this HiLux enough of an improvement over past iterations to warrant your attention?

Does Australia need yet another new car brand?

It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.

Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.

The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.

So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have? 

Read on for our verdict.