Toyota Camry vs Hyundai Ioniq

What's the difference?

The Toyota Camry is one of the few cars that really needs no introduction. It's been on our shores for 41 years and has proven itself to be steadfastly popular, enough for Toyota to launch a ninth-generation version.

The entry grade Ascent is one of the few 'base-models' still available for the mid-sized sedan segment and offers an upgraded hybrid powertrain and transmission, new tech and a fresh take on its design.

Old fans will love it and in this review we discover if there's something for families to get excited about.

Hyundai's Ioniq range is nothing if not a flex in the face of Toyota.

Sure, Toyota has a dominating position in the Australian market, with its well-received range of hybrid models, but what happens after hybrid? Hyundai takes on the blocky Prius formula with not only a directly competing hybrid model, but a plug-in and a fully electric version, too.

This expansive range is as though Hyundai is trying to demonstrate it's ready for any future, near or far, and guess what, Toyota? Anything you can do; the Korean juggernaut thinks it can do better.

These cars aren't really designed to sell so much as they are offerings for early adopters, but a few years after its launch, with a host of rivals set to take it on, and an entire sub-brand based on the Ioniq just around the corner, is Hyundai's top-spec Ioniq electric  worth a look? I took one for a week to find out.