What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
We are approaching a decade and a half since Toyota dipped into its vault and pulled out an iconic pair of digits, 86, and stuck ‘em on the back of a new car it co-developed with Subaru.
Named for, and loosely inspired by, the rear-drive AE86 Corolla of the mid-1980s which was cemented in the pop culture pantheon by the anime Initial D, the Toyota 86 is in its second generation and wears a ‘GR86’ badge to incorporate the name of Toyota’s sports car division.
The 86 was, when launched, extremely affordable but has since become more expensive, and getting into a top-spec version of the GR86 is a task that’ll sap $20,000 more from your wallet than the original 86 base model.
To find out if it’s worthwhile, we’ve snagged a 2026 Toyota GR86 GTS with optional Dynamic Performance Pack (DPP) to see if Toyota’s accessible sports car still hits the same sweet spot between genuine performance and decent value.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
You’ve reached the end of this review and might be looking at the final score thinking it seems low. If you’re a keen driver and considering a GR86, all you need to know is this: the GT will provide plenty of fun for the money.
But if you’re more serious about your two-door rear-driver, and thinking about track days, the GTS with Dynamic Performance Pack might be worth it. It’s not an obscene amount more, and in a few years the extra cash might not even register.
Plus, there might not be much longer to be able to pick up cars like this new, anyway.