What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
The Toyota Corolla Cross launched back in 2022 as a lifted crossover SUV version of one of the most iconic cars ever. It helped bridge the gap between the Corolla and the RAV4.
Three years on and it’s now mid-life facelift time. There are new looks inside and out, as well as some new tech and bling to catch your attention.
Competition is continually heating up in the small SUV segment, especially for those with hybrid engines, but is the updated Corolla Cross the pick of the bunch?
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Corolla Cross is still an incredibly sensible car if you’re needing to buy a car, but you’re not a car person. Everything is intuitive and easy, allowing you to focus on driving.
This update has helped make this car stand out a bit more, but it’s still a bit vanilla. The Hyundai Kona, for example, offers more character. Also the asking price, especially at the top end, is creeping eerily close to RAV4 territory.