Toyota BZ4X vs Lexus RX350H

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

The Lexus RX holds broad appeal. Families with a bit of money that don’t need a third seating row, older people who love the brand and want a bit of space, and people stepping up into the premium marque from a mainstream brand are all potential buyers. 

The fifth-generation version that launched in early 2023 proved to be a significant step up over the previous RX.

Lexus made it more dynamically capable, and there’s been a sharpened focus on refinement, value-for-money and safety credentials. 

We spent three weeks getting to know the most affordable RX - the entry-grade Lexus RX350h Luxury two-wheel drive - to see whether it’s worth putting it at the top of your premium family SUV shopping list.