What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
Most people that are wealthy enough to be ferried around in a car or limo choose a long luxurious sedan like a Mercedes-Benz S-Class, BMW 7 Series or a Lexus LS. Of course, there are now also SUVs that are used for the same purpose.
But what about a plush people mover? There are very few of these available in Australia and they don’t sell in huge numbers. But Lexus believes there is a market for such a model and it has just launched the big and bold LM. The hybrid-only range is a unique proposition and the LM should hold appeal for limo and tourism operators, and larger cashed-up families.
This initial launch drive was a slightly different format to usual. Given the intended use of the lounge-like model, Lexus arranged for us to be collected in the LM by a chauffeur and ferried from Melbourne to the Mornington Peninsula. From there we got behind the wheel for a brief drive, but many of my impressions will focus on the passenger cabin experience.
Note too that the LM500h does not land until early 2024, so we only sampled the LM350h AWD.
So jump aboard and let’s see if this Lexus can do everything the LS can do - and maybe even a little bit more.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Lexus LM is going to be a niche model. This was not designed to appeal to people that may have bought a Toyota Tarago back in the day, or even a Kia Carnival now.
It has a specific purpose for ferrying people around in absolute comfort and at that, it succeeds in a big way.
It’s just a bonus that it’s great to drive.
Welcome to the automotive equivalent of a business class airline suite.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.