What's the difference?
Tesla’s Cybertruck truly is a giant wedge of cutting-edge technology, and not only because its edges are so sharp you could literally cut yourself, or chop kindling, with them.
No vehicle, nor indeed even any of his stupid ideas, so perfectly represents the manic mania, the whooping, wanton wackiness of Elon Musk as this comically angular, sharp-edged savager of pedestrians.
And yet people, and American people in particular as we discovered on a trip to Los Angeles to drive one, love the Cybertruck. Tesla is said to be holding as many as 2 million pre-orders for it in North America alone and many Australians have expressed interest in buying one, when the company finally manages to build it in right-hand drive, and get it on sale down here, almost regardless of the price (spoiler alert: it’s going to be a lot).
I’ve seen a lot of strange and wildly ugly cars over the years, but if you parked the Cybertruck next to all of them, they’d just disappear because you really can’t take your eyes off its pointy, almost dangerous looking lines. It’s like a human tried to engineer an echidna on wheels.
It does make me laugh, though, and so it was with a smile on my face and acid dripping from my pen that I arrived at a giant Tesla delivery centre in LA to drive it. Come with me.
Tesla started from nothing to become one of the most recognisable brands across the automotive industry in less than two decades. Rivian is hoping to do the same.
If you haven't heard of Rivian that's okay, it's currently only available in the US market. It shares a lot in common with Tesla, though - a charismatic founder and CEO, a focus on electric vehicles and plenty of hype around the brand.
To find out if the hype is justified, CarsGuide.com.au was able to organise an exclusive preview drive of the brand's R1T electric pick-up in Los Angeles recently. The R1T is one of two models Rivian has entered the market with, the other is the R1S large SUV.
This is a far cry from company founder RJ Scaringe's original vision, the R1 - a mid-engined hybrid coupe sports car. Instead, Scaringe switched focus to the pick-up and SUV markets, which provided a much larger audience and helped attract investment from the Ford Motor Company and Amazon to get the company up and running on an industrial scale.
Rivian is still a few years from making it to Australia, but make no mistake, the company has been committed to global expansion for years. As far back as April 2019 a company representative told CarsGuide it believes there's a good opportunity for the R1T and R1S to find an audience in Australia.
So, with that in mind, we drove the R1T to find out if it has what it takes to make its mark with Australian ute buyers.
Weird, wild, unnecessary, arguably horrific to look at, or at least challenging, too fast, too silly, the Cybertruck is many things, but all of the bad things are obvious from a distance while you only realise just how impressive, clever and intense it is once you take it for a drive.
The drive-by-wire steering alone is a revolutionary bit of tech that will surely bleed into the wider world.
Overall I thought I would hate it, but I walked away, head still shaking, with grudging respect approaching admiration for the Tesla Cybertruck.
Having finally experienced the Rivian R1T from the driver's seat I think this is a ute that would have plenty of appeal in the Australian market. Not as a competitor to a Toyota HiLux Workmate or similar working-class ute, but as an alternative to the likes of the HiLux Rogue, Ford Ranger Raptor or even the new Ranger Platinum.
This is a high-end, luxury ute that also happens to be electric, which only expands its appeal. It has seriously impressive performance and, while we didn't get to test them first-hand, strong off-road credentials. Add to that a premium look and feel to the cabin and loads of practicality and it's easy to see this finding an audience here.
The biggest question will be cost, because even at a direct price conversion (which isn't a clear reflection of shipping and local tariffs) the R1T will start well over $100,000. Even by today's standards of six-figure US utes like the Chevrolet Silverado 1500 and incoming Ford F-150, that will be a hard sell and could restrict its chances.
Which would be a shame because while Tesla has a clear head start in Australia, it's possible for Rivian to follow in its wheel tracks and have plenty of mainstream success.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.