What's the difference?
Among the many strange new car brands and names we're increasingly confronted with Subaru is an established and trusted beacon along with Honda, Hyundai, Mazda and Toyota. And Subaru’s Crosstrek SUV competes against rivals such as the Honda HR-V, Hyundai Kona, Mazda CX-30 and Toyota Corolla Cross.
So, what does the Crosstrek give you for your money and what’s different or better about the Crosstrek compared to those rivals?
We tested the mid-grade Crosstrek 2.0S and rediscovered what this small SUV does so well and what could probably be improved.
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
The Crosstrek is good to drive with great ground clearance and an excellent all-wheel drive system for light off-road adventures. I’m also a fan of the styling and features for the money. But The letdowns comes in the form of limited boot space and cabin storage, a short warranty and pricey servicing. Still, it’s great to see Subaru has updated the car's safety systems, the most important part of any car.
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.