Ssangyong Rexton vs Kia Sportage

What's the difference?

Aussie buyers could be excused for being wary of SsangYong, given the marque’s chequered history involving numerous ownership changes, crippling debts and in 2021 its rescue from the jaws of receivership by Korean industrial conglomerate KG Group.

However, the KG Group’s corporate rehabilitation of the troubled carmaker was completed in 2022, allowing the renewed SsangYong Motor (renamed KG Mobility in Korea) to hopefully focus on its core business of producing 4x4 SUVs and pick-ups, with increasing use of electrification planned for future model development.

As part of this renewal, in late 2023 SsangYong Australia announced MY24 updates to refresh its local 4x4 Musso ute and Rexton seven-seater SUV ranges, which, combined with a Merv Hughes-hosted marketing campaign, is aimed at building brand appeal and sales through its 70-plus national dealer network.

We were recently handed the keys to the latest Rexton, which competes for buyers in Australia’s fiercely competitive ‘Large SUVs under $80K’ segment that hosts more than 20 rivals.

An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.

There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.

Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.

So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.