What's the difference?
Aussie buyers could be excused for being wary of SsangYong, given the marque’s chequered history involving numerous ownership changes, crippling debts and in 2021 its rescue from the jaws of receivership by Korean industrial conglomerate KG Group.
However, the KG Group’s corporate rehabilitation of the troubled carmaker was completed in 2022, allowing the renewed SsangYong Motor (renamed KG Mobility in Korea) to hopefully focus on its core business of producing 4x4 SUVs and pick-ups, with increasing use of electrification planned for future model development.
As part of this renewal, in late 2023 SsangYong Australia announced MY24 updates to refresh its local 4x4 Musso ute and Rexton seven-seater SUV ranges, which, combined with a Merv Hughes-hosted marketing campaign, is aimed at building brand appeal and sales through its 70-plus national dealer network.
We were recently handed the keys to the latest Rexton, which competes for buyers in Australia’s fiercely competitive ‘Large SUVs under $80K’ segment that hosts more than 20 rivals.
As a child, my parents - who aren't car people - would see a Jaguar and point. It didn't matter if it was an XJ, Daimler Double Six or a Mark II, there was a great deal of mystique around these bastions of Britishness. It also didn't matter that these weren't necessarily good cars. The Seventies and Eighties saw the brand slide into a funk while being passed between owners like hot potatoes.
Somehow, the brand survived its brush with Ford's useless Premier Automotive Group strategy which only came good towards the end as Jaguar's management woke up and put in place a change in direction that produced the Ian Callum-designed XF. Riding high on that design, Jaguar then promptly introduced the very pretty Jaguar XJ.
It has been on sale for ages, but with the addition of a few bits and bobs to stay competitive, it's as compelling as ever. Most importantly, the performance-focused R has kept its unique supercharged V8.
If KG Group can provide the long-term stability and new model investment that has eluded SsangYong for so long, the brand could have a promising future in Australia judging by the MY24 Rexton Adventure. It’s a solid package and what it lacks in benchmark ANCAP safety and third-row comfort is offset by a compelling driveaway price, generous warranty and national dealer network. So, if you’re looking for a feature-packed 4x4 seven-seater SUV for less than $55K, you might be pleasantly surprised by this competent Korean.
It might be old and facing German competition bursting with advanced technology, but the XJR is still a car you can buy with heart and head. But mostly your heart. It goes like stink, has a much better interior than the Quattroporte and is more interesting than just about anything this big or this grand.
It's also a better car than the Maserati Quattroporte if you want to get on with the driving yourself and is far prettier than the Porsche Panamera. It's a wonderful thing and even more wonderful that Jaguar continues to build it. Long live that supercharged V8 and the XJ is a great home for it.