What's the difference?
Aussie buyers could be excused for being wary of SsangYong, given the marque’s chequered history involving numerous ownership changes, crippling debts and in 2021 its rescue from the jaws of receivership by Korean industrial conglomerate KG Group.
However, the KG Group’s corporate rehabilitation of the troubled carmaker was completed in 2022, allowing the renewed SsangYong Motor (renamed KG Mobility in Korea) to hopefully focus on its core business of producing 4x4 SUVs and pick-ups, with increasing use of electrification planned for future model development.
As part of this renewal, in late 2023 SsangYong Australia announced MY24 updates to refresh its local 4x4 Musso ute and Rexton seven-seater SUV ranges, which, combined with a Merv Hughes-hosted marketing campaign, is aimed at building brand appeal and sales through its 70-plus national dealer network.
We were recently handed the keys to the latest Rexton, which competes for buyers in Australia’s fiercely competitive ‘Large SUVs under $80K’ segment that hosts more than 20 rivals.
What makes the Aston Martin Vanquish a luxury car? Everything.
Its over-the-top performance and opulence makes its very existence the definition of a luxury car. Nobody on the planet has any need for this car, you only buy the Vanquish because you want it - and that makes it one of the most luxurious vehicles on sale today.
Its very existence is tied directly to what’s under the bonnet, the last V12 remaining in Aston Martin’s showroom, and the fact that some customers can simply not bring themselves to drive anything without 12 cylinders.
So, what’s it like driving the apex of luxury? Read on to find out…
If KG Group can provide the long-term stability and new model investment that has eluded SsangYong for so long, the brand could have a promising future in Australia judging by the MY24 Rexton Adventure. It’s a solid package and what it lacks in benchmark ANCAP safety and third-row comfort is offset by a compelling driveaway price, generous warranty and national dealer network. So, if you’re looking for a feature-packed 4x4 seven-seater SUV for less than $55K, you might be pleasantly surprised by this competent Korean.
The definition of luxury is having something you want, rather than something you need. And the Vanquish is definitely something you don’t need, but will desperately want once you’ve experienced it. It’s opulence on wheels, the kind of car you buy mostly because you can. Because owning a V8-powered Aston Martin wouldn’t cut it in your circle of friends. Or because you just want the very best things in life, cost be damned.