Skoda Karoq vs Kia Sportage

What's the difference?

Typically appealing to those seeking quality engineering and tech without feeling the need to make a boastful badge statement, Skoda is a low-key, ultra-confident brand.

On sale here since 2018, the Skoda Karoq is a comparatively small fish in one of the most hotly contested segments in the Australian new-car market, namely medium SUVs, the leading trio consisting of the Toyota RAV4, Nissan X-Trail and Mitsubishi Outlander.

To increase its appeal against these and other high-profile contenders Skoda Australia has introduced a new entry-level Karoq designed to hit the Goldilocks zone between attractive standard specification and sharp pricing. CarsGuide was invited to its local launch.

An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.

There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.

Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.

So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.