What's the difference?
It's like one day there was no such thing as a jumbo-truck segment in Australia. And then the very next day the market was booming. And that's almost entirely down to the arrival of the locally converted Ram range in 2018.
We’re talking significant numbers, too. Ram sold almost 2700 of its 1500 truck in 2019 alone. And yes, I know that’s nowhere near Toyota HiLux figures, but for a truck that starts at around $80,000, and that is absolutely massive, those are some seriously big numbers.
So big, in fact, that other brands have taken notice. The Chevrolet Silverado 1500 has now launched in Australia, giving the Ram a true like-for-like competitor in our market. Toyota is eyeing the US-born Tundra for Australia, too. And likewise Ford with the next F-150.
All of which means Ram can’t afford to rest on its laurels. Which brings us to why we find ourselves in Los Angeles (before the Covid-19 pandemic struck, of course). See, the new 2021 Ram 1500 is expected to arrive in Australia by the end of the year, but we couldn't wait that long to tell you what it's like.
And given the vehicle had already launched in the USA, we knew exactly what we had to do…
The new-generation Ram 1500, designated the DT Series, has arrived.
This is a modern utility vehicle in the true sense of the word: it’s able to tow 4.5 tonnes, it sports a grunt-heavy 5.7-litre Hemi V8, it has a very versatile load space and it’s equipped with a stack of safety tech – all of that in a premium package.
I spent seven days with the Limited, the new top-spec Ram 1500 in the line-up, and it’s a prestige ute if ever I’ve had the pleasure of driving one.
So, does this luxurious full-size pick-up truck deserve your attention? Read on.
Better tech, more power, a better ride quality and more capability. Seriously, what's not to like here? The big question remains price, but for that we'll have to wait and see.
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The Ram 1500 Limited is refined, comfortable and practical, with a real luxurious look and feel about it, inside and out.
It has truckloads of grunt, plenty of tech, and it drives like no ute has ever driven before – well, nothing I've steered around anyway. it really has set the gold standard for full-size pick-up trucks in Australia, but for the hefty price-tag you'd certainly hope it does.
This big purpose-built ute is very impressive on-road and it’ll be interesting to see how it goes off-road, as well as with towing duties – and, rest assured, we have those reviews in the pipeline.