What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Sedans have long been supplanted by SUVs as the family favourite but they still have their charms for those drivers who like something that feels more dynamic on the road.
Enter the limited edition Volvo S60 Recharge Black Edition which sees the return of a plug-in hybrid powertrain for Volvo’s only sedan.
I’ve been family-testing the PHEV variant to see just how practical a sedan is for the modern family, and whether it's rivals, the Audi A4, BMW 3 Series and Mercedes-Benz C200 have anything to worry about.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The Volvo S60 Recharge Black Edition proves sedans can still be sexy and an excellent family car, providing your family is on the smaller side. I only have one kid, so it's perfect for our activities and gear. It’s wonderful to drive and has a great features list but it's not without its quirks.
My son thinks it looks cool, and we enjoyed bellowing out a few renditions of the original Batman theme song this week. He has had a lot of comfort in the back seat, too.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The S60 Black Edition nails it on design. It sports a handsome and sleek shape that manages to look sporty and elegant. It's exactly what you expect a luxury sedan to look like.
My seven-year old dubbed this the Batmobile, and for good reason, every accent is black!
The grille, badge and 19-inch five-spoke alloys look aggressive against the 'Hammer of Thor' LED headlights and make this design look hot.
You better like black paintwork, though, as that is the only choice for this variant.
The interior hasn’t seen any changes for the 2025 model and it seems Volvo is streamlining most of its interiors to look the same.
You could find this dashboard in most of its cars, which is fine because it’s a good-looking treatment full of soft-touchpoints and high-quality materials. But there’s also nothing that sets the Black Edition apart from its stablemates. It would be nice to see a point of difference.
The dashboard is headlined by the 9.0-inch touchscreen multimedia system and a 12-inch digital instrument cluster. You have some other nice focal points in the large sunroof and massive air-vents, which add some interest to the dash.
Overall, it’s a pleasant interior but maybe not as fun as some of its rivals.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The cabin of the S60 is fairly practical with the front row feeling spacious for my 168cm height. It’s a low car, so if your knees squeak you might find it annoying to get in and out of!
The comfort of the front seats cannot be understated. They feature a two-position memory function, lumbar- and side-bolster adjustments and under-thigh extenders. Plus, with the heat and ventilation functions, you’ll look forward to a long journey.
Because of the sloping roofline, it’s a bit awkward to get in and out of the back seat but once you’re in there is a stack of room (behind my driving position) and the outboard seats hug you into position, so you don’t move around in corners.
Seats are comfy for long journeys and outboarders enjoy heat functionality, too. The pillar-mounted directional air vents are super practical and the hardened kickplates are a godsend for parents with wildlings like my son, who seem to want to put their feet on everything.
The transmission tunnel is massive, though, so keep the middle seat reserved for kids only.
Up front, individual storage isn’t as great as you might hope for with the glove box being the largest cubby on offer. The middle console is literally a tray and it doesn't fit my iPhone 15 Pro Max (I have a thin case, as well!).
There's no centre console storage aside from the two cupholders, and this variant misses out on a wireless charging pad, so my phone and 'bits' have been shoved into the cupholders or on the passenger seat, which is a tad annoying. The storage bins in each door feature a small drink bottle holder but are, again, shallow.
Individual storage is a bit better in the rear with two net map pockets, two large cupholders in the fold-down arm rest, as well as a drink bottle holder in each storage bin.
Technology is well-rounded and the multimedia system (powered by Android Automotive) is easy to use, but curiously you don’t get Android Auto in this model!
You do get a bunch of built-in apps like Google Maps and Spotify. There's wired Apple CarPlay and satellite navigation, too.
You get a head-up display and the digital instrument cluster looks high-end with its graphics and shows your sat nav directions, which is always handy.
Charging options throughout are good with two USB-C ports in each row, while the front also gets a 12-volt socket.
The boot is slightly smaller compared to its rivals at 427L thanks to the electric components but it is still well-sized for my grocery run and it’s not too difficult to grab things that slide to the back.
You get a 'tyre mobility kit' (rather than a physical spare) underneath the floor and I like the way you can hang the home charging cable bag out of the way.
The Black Edition has a hands-free tailgate which is operated by a kick-function. But you don’t have an electric button on the lid and the kick-function didn’t always work to close it! That said, the lid isn’t heavy, so it’s nothing to split hairs over.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
There are two variants for the S60, the mild-hybrid Ultimate or the plug-in-hybrid Recharge Black Edition, the latter being our test model.
The Recharge Black Edition is priced from $88,990, before on road costs, which positions it towards the lower end of the market, with the Audi A4 Avant 45 TFSI Quattro S Line MHEV being the most affordable at $85,700 MSRP.
Next up is the Mercedes-Benz C200 MHEV at $89,900 MSRP and then the BMW 330e M Sport PHEV at $98,700 MSRP.
The interesting thing, though, is you don’t pay extra for any packs on this model, which is rare for a luxury brand. It’s pretty well-specified already.
Luxury features include powered front seats that have adjustable side-bolsters, lumbar support and two-position memory function, as well as heat and ventilation functions.
Other items include heated rear outboard seats, a heated steering wheel, a panoramic sunroof and beautiful Nappa leather upholstery throughout.
Practical features include dual-zone climate control, handsfree boot opening and double locking, which is when you lock the car from the outside and if there is forced entry via a smashed window, for example, the doors still can't be opened, even from the inside.
Technology is robust with a 9.0-inch touchscreen multimedia system including in-built Google Apps (Google Play and Maps, YouTube, and Spotify).
Other items include wired Apple CarPlay, the 'Volvo Car Services App' with a four-year subscription and over-the-air updates, 12-inch digital instrument cluster, Bluetooth connectivity, digital radio and a 15-speaker Bowers & Wilkins 'High Fidelity' audio system.
Unfortunately on this variant, you miss out on Android Auto capability and a wireless charging pad.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The S60 Recharge Black Edition’s plug-in hybrid powertrain features a 2.0-litre, turbo-petrol, four-cylinder engine and an electric motor that combine to produce 340kW of power and 709Nm of torque.
It has serious kick and can do a 0-100km/h sprint time of just 4.5-seconds. The eight-speed auto transmission is smooth as silk and creates a refined on-road driving experience.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The official combined cycle fuel consumption figure is an extremely low 1.4L/100km and I did two economy tests this week covering a healthy mix of open-road and urban driving.
Charging it every day for four days, gave me a real-world usage of 3.8L/100km and charging it once in three days gave me a trip readout of 5.6L/100km.
The PHEV powertrain has proven itself economical whether you dedicate yourself to the charging or not, so that’s pretty good.
The Black Edition features a Type 2 port for AC charging, but it can’t be hooked up to a DC fast charger.
This doesn't worry me because even on a standard domestic house socket you can charge the 19kWh battery from 0-100 per cent in just five hours, which is pretty fast for a PHEV.
You also get up to 90km of WLTP-rated pure electric driving range in this, which is good for a plug-in.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
A lot of people think driving a Volvo means it’s stately or boring. Get in the Black Edition and it will change your mind.
The power it has is awesome and the pick-up will blow your hair back. Power delivery feels effortless.
The firm suspension and steering provide great road feedback and dynamic handling. While the suspension is firm, the comfort in the cabin is high and you don’t wince going over a pothole. The cabin is very quiet which makes it feel refined, too, even at higher speeds.
You do feel a bit low when you’re sitting next to a big SUV at lights but visibility is pretty good with the wide windows and pillars that don’t get in the way.
I've been precious about going over speed bumps or exiting a ramp, because it's easy to scrape underneath the nose as the S60 sits quite low. But on a whole it's pretty easy to park.
The 360-degree view camera system is clear and has a birds-eye and reversing view but I'd like to see both feeds pop up at the same time. It's easy enough to flit between the views when needed.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The S60 Recharge Black Edition has just been launched, so it’s not covered by its siblings’ maximum five-star ANCAP safety rating from 2018 but it features all of the goodies you’d expect from a Volvo.
Standard features include blind-spot monitoring, rear collision warning, forward collision warning, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, an intelligent seatbelt warning, a head-up display, adaptive cruise control, 'Pilot Assist', a tyre mobility kit and a 360-degree view camera system, as well as front, side and rear parking sensors.
The S60 Black Edition also features Volvo designed safety items like the 'Side Impact Protection System' (SIPS) that reinforces the car's steel framework at the sides and disperses energy in a side collision.
It also features a 'Whiplash Injury Protection System' (WHIPS), which if hit from behind, the headrests move with the occupants to limit injuries.
One of the highlights is the programmable spare key where you can limit audible levels and speed limits. Which is perfect if you have a teenager who borrows your car. And the spare key is bright orange, so there's no sneaky 'whoops, I grabbed the wrong key' moments!
The rear row features two ISOFIX child seat mounts and three top-tethers. You'd be doing very well to fit three child seats in, so two will fit best.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
The S60 comes with a five-year/unlimited km warranty, which is a normal term for the class.
You can pre-purchase either a three- or five-year servicing plan and the three-year plan costs $1750, while the five-year plan costs a flat $3000 or an average of $600 per service, which is reasonable.
Servicing intervals sit at every 12 months or 15,000km, whichever occurs first.