What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The fact of the Suzuki Baleno's existence is one of the more puzzling features on the automotive landscape. It's a car that pits itself against all manner of worthy competition - some of it exceedingly so - in the small hatch segment.
People still buy what the industry calls light cars (in ever-diminishing numbers) so perhaps Suzuki thought offering two would be a good idea, as its Swift occupies the same patch of sales ground in this city-sized segment.
In this part of the market, you've really, really got to want it. You need to be stylish, sophisticated and packed with tons of safety gear if you've any hope of so much as laying a fingernail on the Mazda2. Or, let's face it, be dirt cheap to counter Yaris and (the soon to depart) Accent.
It's all the more puzzling because Suzuki does interesting cars like the Jimny, Swift, Vitara and Ignis. And the oddball S-Cross (RIP).
The Baleno seems far too tame, timid and, well, blergh. But according to VFacts, Suzuki shifts at least a hundred of these per month, sometimes over 200.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The Baleno is a disappointingly dull car from a company that makes plenty of un-dull cars. I suppose it's prudent for Suzuki to at least try to look like a grown-up, but as this car proves, there's no fun in that.
It will no doubt be dependable and if kept in metropolitan areas, will serve its owners well. But it's lacking in key safety gear, the servicing is a bit on the stiff side and the interior feels cheaper than most of its competitors.
And on top of all that, it feels really old.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
Suzuki says the Baleno's look reflects the brand's 'Liquid Flow' design language, but I'd much prefer it if they had stuck with the angular design of its other cars. Almost all of them are far better looking, or at least characterful.
The Baleno's recent facelift, which is mostly a new front bumper and a headlight tweak, was probably supposed to improve the looks but instead the car now appears to have had some fillers pumped into its cheeks.
It's not an attractive car from the front, with the grille overpowered by the lower fascia's sheer breadth. The rear and profile are fairly anonymous and to ensure its anonymity, there is little in the way of adornment. Looks basic, is basic.
Step in to the spacious-for-its-size cabin and you'll be greeted with the usual Suzuki staples of super-hard plastics, hardy carpets and tough cloth trim.
There is a little curvaceousness to the dash design but it just feels a bit half-hearted until the curves run into the centre console's alien-with-flappy-ears effect. There's nothing wrong with it but it does look dated.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
Here's some excellent news - there is plenty of space in the Baleno's tiddly sub-four metre frame. The awkwardly-proportioned body has delivered good space for front and rear passengers who would be happier on more comfortable seats, but for city driving, they do just fine.
If you're up to around 180cm tall, there's enough space for you and your legs in the back and headroom is adequate.
Storage is a limited to a couple of open trays but you can put your phone in the same place as the USB port. You get two cupholders at the front and if you don't mind losing the rearmost of your storage trays, the back seat passengers can share it as a solitary cupholder. Each door has a very handy bottle holder that will secure a 1.5-litre vessel.
The boot is a good size for the segment at 355 litres to begin with and 746 with the 60/40 split fold rear seat folded down.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
For $16,990 drive away, Suzuki opens the range with this GL. That scores you 15-inch steel wheels with less than fetching hubcaps, a six-speaker stereo, air-conditioning, reversing camera, remote central locking, cruise control, sat nav, auto halogen headlights, power mirrors and windows, and a space-saver spare.
A 7.0-inch touchscreen that you can find in almost every Suzuki handles the sat nav and entertainment duties. It's not a bad piece of hardware except it doesn't have a proper volume knob, but more than makes up for that with Apple CarPlay and Android Auto. Then ruins it again with tinny sound. You can't have it all, I suppose.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
You'll not need to hold on to your hat in the Baleno. The 1.4-litre naturally-aspirated four-cylinder musters up 68kW at 6000rpm and 130Nm 2000rpm earlier. It's not a lot, but at 915kg, the Baleno isn't doing too badly.
There's an old relic in the transmission department. Power reaches the front wheels via a four-speed automatic transmission. There aren't many of those left in circulation on new car forecourts.
You can't buy a Baleno with the plucky 1.0-litre turbo anymore, which is a bit of shame.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
Suzuki says you'll get 5.4L/100km on the combined cycle, which isn't too far off reality, our time delivering around 6.6L/100km. Which was remarkable in itself given how much throttle you have to use to move along.
Another bonus is that even though the fuel tank is just 37 litres, you won't spend half your life filling up.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
Most Suzukis are fun to drive even if they're on the slow side. The Jimny bounces around like a fat puppy full of sugar, the Swift is a good laugh and the Vitara is quite handy. The Baleno fails to be any of these things, but it's not all bad news.
The first thing you'll notice is the very light steering that makes a high-pitched noise when you turn it.
The second thing you'll notice is the whine coming from the transmission or somewhere very like it, no matter how much throttle you have on. It shifts smoothly enough, though, which isn't very often given the lack of gears.
It's not often I yearn for a CVT, but that might be the better transmission for this car. Yes, I just checked outside for airborne pigs, too.
The Baleno does feel like it teeters a little on its skinny, high profile tyres. It's not a car to drive with enthusiasm, but if you're happy enough with its almost-lively off-the-mark acceleration, which then fades away rapidly, you'll be perfectly happy.
It's not very quiet, though, with plenty of noise passing through the trademark thin sheetmetal and sparingly damped shell. It's light, but you can hear why - there's not much sound-deadening to weigh it down.
On the open road the Baleno further reinforces its credentials as a city car - it wanders around on the tyres, the steering loses all its feel and the wind noise means you have to turn up the volume to either drown it out or make yourself heard.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
Sadly, the Baleno is not among the frontrunners for safety features. It does arrive with six airbags, ABS, stability and traction controls and a reversing camera but misses out on every advanced safety feature we expect to see at least one or two of, such as AEB.
There are two ISOFIX points and three top-tether restraints for the baby and child seats.
The Baleno does not have an ANCAP safety rating.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
Suzuki has joined the mainstream market herd with a five year/unlimited kilometre warranty for private use (ie not Uber) but there isn't even a solitary year of roadside assist.
Happily, since we last drove the Baleno, service intervals on the 1.4-litre have improved to 12 months/15,000km (rather than the previous 10,000km) and the company also offers five years of capped pricing up to 90,000km.
Services come in between $239 and $499, unless you've somehow covered 90,000km inside the five year window, and then it blows out to $649. That last figure aside, you can expect to pay $1635 over five years (or $2045 if you go nuts on the mileage). It's not especially cheap.