Omoda 9 vs Renault ZOE

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Renault Zoe is a fun to drive, ultra-efficient, practical little hatch. But the dollar-shaped elephant in the room is its price. Without the government ZEV subsidies offered in other markets, it's wickedly expensive, and with fresh competition in the shape of a new 'normalised' Nissan Leaf coming soon it'll have to work hard to wean more than a handful of small-car buyers off their fossil-fuel addiction.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Renault claims no less than 60 patents came out of the Zoe's development, but while BMW's i3 is as hip as Kendrick Lamar on his third encore, and even Toyota's long-serving Prius hybrid still looks ready to roll onto the set of the next Avengers movie, this little hatch isn't shouty at all.

It seamlessly merges into the automotive landscape. A cute, small car with a few flashy blue bits in its head and tail-lights giving the only clue to its distinctly unusual internals.

Underpinned by the same platform as the Clio (with an identical wheelbase) the Zoe is slightly longer (+21mm), fractionally thinner (-2mm) and quite a bit taller (+114mm) than its conventionally powered sibling.

Lead exterior designer  Jean Sémériva has literally left his mark on the car, with a full-size thumb print applied in low-relief to the rear door handles. Nice touch.

And monsieur Sémériva has shown admirable restraint in a cool design combining soft curves around the nose, front guards and rear end, with sharp character lines top and tailing the car's flanks.

Vaguely diamond-shaped tail-lights mix a clear lens cover with those nifty blue highlights and brilliant LEDs for an arresting brake and indicator display.

Open the door and a similar blend of tech and tradition creates a clean and simple interior, with strategically placed bright-metal finishes highlighting key elements.

A broad TFT digital instrument screen sits under a minimalist hood, with the 7.0-inch 'R-Link' multimedia screen dominating a central stack lifted by a shiny black face and an illuminated blue keyline around the heating and ventilation controls.

A printed circuit pictogram on the front headrests and left-hand side of the dash is a creative reminder of the Zoe's means of propulsion. And the front seats feature a decorative curved panel, defined by dark piping on each side of the backrest.

Tech highlights include the TomTom Live nav system's ability to describe a circle showing the car's operational radius on current charge, determining whether you can reach a nominated destination. It also taps you into weather updates, traffic danger zones and Renault Assistance.

Plus, the drive-management system can report on energy usage and assess driving behaviour, so lead foots have nowhere to hide.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

Like most compact hatches the Zoe offers plenty of space up front and gets a bit squeezy in the back. Although the first surprise is that there's no height adjustment for either front seat.

Happily that wasn't a big issue. At 183cm I was still able to find a good driving position, with storage running to two cupholders (one small, one laughably tiny), plus a pen slot and two oddments trays in the centre console. The second of those trays houses a 12-volt outlet, SD card slot, 'aux-in' jack and USB port.

There are small bottleholders and storage pockets in each front door, a medium-size (7.0-litre) glove box with an open tray above it, and a small tray on the lower part of the dash on the driver's side.

Rear head and legroom is passable for a car of this size, but storage is limited to modest door bins and a single cupholder at the back of the centre console.

However, it's cargo space where the Zoe really raises eyebrows, with 338 litres available (to the parcel shelf) with the single piece rear seatback (as in, it doesn't split-fold) upright.

That's enough to easily swallow our three-piece hard suitcase set (35, 68 and 105 litres), or the CarsGuide pram. In fact, we were able to fit the largest suitcase and the pram at the same time, which is mighty impressive for a city-sized hatch. Push the rear seat flat and space grows to 1225 litres (to the roof), which is heaps.

Carpeting for the boot has been sourced from the cheap 'n' cheerful bin, but there are D-shaped anchor shackles, decent lighting and handy bag hooks back there.

The boot's unlikely volume is partly due to the absence of a spare of any description, a repair/inflator kit being your only option. And in case you were wondering, towing is "prohibited" (Renault's word, not mine).

Built at Renault's Flins plant, 40km west of Paris, on the same line as the Clio, the Zoe's offered in two grades; Life ($47,490, before on-road costs), and Intens ($49,490 BOC) as tested here.

That's big bucks for a little car. At just under $50,000 you're looking at internal-combustion competitors like the Audi A3, BMW 1 Series, and Merc A-Class. And while the Zoe's a long way from spartan, it's an equal distance away from luxurious.

That said, the standard features list includes, climate control (with remote 'pre conditioning' activation), 16-inch 'Black Shadow' alloy rims, cruise control, 3D Arkamys audio (with DAB radio, voice recognition, two 'boomer' speakers, two rear bi-cone speakers, and two tweeters), 'Renault Smartkey' keyless entry and start, auto headlights, and rain-sensing wipers.

Plus, you also get rear parking sensors, a reversing camera, the 7.0-inch 'R-Link' multimedia system (with 'Text to Speech' function), one-touch driver's window (the base Life grade misses this), a leather-trimmed steering wheel and gear knob plus black and grey cloth trim (with snazzy contrast stitching).

The DRLs may be LED but the headlights are halogen (a sure sign of this car's age), Apple CarPlay and Android Auto are MIA, and metallic paint, as per 'our' car's 'Zircon Blue' finish is $550 extra. 'Glacier White' is the only no-cost option from six available shades.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The Zoe is powered by Renault's R90 synchronous electric motor, producing 68kW from 3000-5000rpm and 225Nm from step-off. Drive goes to the front wheels through a single reduction gear auto transmission.

Claimed acceleration for the city-specific 0-50km/h run is a handy 4.0sec, with the more grown-up 0-100km/h sprint taking a leisurely 13.2sec. Flat biscuit is 135km/h.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

None. Next question...

You can have the argument about fuel consumed and source emissions produced in generating the energy required to charge the Zoe's battery, but the fact is this car doesn't consume any fossil fuel and produces zero tailpipe emissions. Helped by the fact it doesn't have a tailpipe.

When launched in 2016, the Zoe's upgraded 41kWh 'Z.E. 40' high-energy lithium-ion battery ranked as the highest energy density automotive unit available.

Developed in collaboration with LG Chem in South Korea, it houses 12 modules (of 16 cells each) for a total of 912 individual cells and weighs in at 305kg.

Renault lists a driving range of 403km for the New European Driving Cycle (NEDC), with a real-world number of 300km a more realistic estimate. And that's almost exactly the range we achieved over a mix of city, suburban and freeway running in seven days with the car. Using overnight electricity rates, a full charge should average less than $8.00.

The Zoe's on-board 'Chameleon' charger allows it to be charged using different power levels (single or three-phase) through the same socket, from 3kW up to 22kW. A Type 2 charging cable (6.5m) for wall box and public charging points (in a natty canvas Z.E. bag) is included with the car.

According to Renault, a wall-box charger (not included with the car) is typically $1600 to $2000 for a residential installation and a mid-range 11kW unit will allow you to charge up in around four hours. High-powered 'Fast' and even juicier 'Rapid' charging points would reduce that time appreciably.

The dash indicator displays charge level and remaining range calculated over the last 200km of driving. A reset function can drop that to an average of the last 30km.

We'll touch on it further in the Driving section but regenerative braking, low-rolling resistance tyres, and 'Eco' mode (reducing air-con load and motor output) are big contributors to maximum range.

And while cabin cooling comes courtesy of a conventional a/c unit, heating is far more exotic. The Zoe's 'Heat Pump' system traps calories in the ambient air outside the car, with a pump compressing and heating them, then directing the heated air into the car, with no impact on range. Super clever.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

Some believe cars have a soul, but the Renault Zoe expresses its feelings with a distinctive accent, the car's 'Z.E. Voice' function giving an audible warning to pedestrians up to 30km/h (when wind and tyre noise take over).

The whirring hum sounds like The Beach Boys warming up the theremin for a rendition of 'Good Vibrations'. Spooky and fun in equal measure.

Like all electric cars the Renault Zoe accelerates quickly from rest, thanks to the motor's ability to deliver maximum torque (225kW) from step off.

At 1480kg (battery 305kg) the Zoe is 177kg lighter than an equivalent Clio, so it's snappy in its natural city habitat, but thrust begins to taper off markedly around the 55-60km/h mark.

The single-speed, reduction gear automatic transmission combines with the motor's sewing-machine smoothness to provide close to perfect drive delivery.

Sitting on the same 'B platform' as the Clio (and 20 other Renault–Nissan–Mitsubishi Alliance models) the Zoe features a strut front, beam rear suspension set-up.

Ride comfort is surprisingly good for such a small hatch, and the battery's location under the floor sets up a centre of gravity 35mm lower than the Clio's, so despite a 59 per cent front/41 per cent rear weight distribution, the car feels well planted in corners.

...the dash graphic – a blue AA-style battery surrounded by rising rings of energy – is reminiscent of 'the machine man' animating in Fritz Lang's Metropolis.

The standard 16-inch alloy wheels are shod with Michelin Energy E-V low-rolling-resistance tyres (195/55), which won't win you pole on a qualifying lap, but are commendably quiet.

There are three driving modes, with the dash graphics aligning to each – Eco (green), Neutral (blue), and Dynamic (violet).

But ECO mode should be reserved for hardcore environmental warriors only. Press the console-mounted button and power from the motor is reduced and air-con output is limited.

It may increase range by a claimed 10 per cent, but what price your sanity? This setting sucks out the car's will to live, and thankfully a second press of the button or pinning the throttle pedal to the floor sees full-strength service resumed. Phew.

The regenerative deceleration and braking system distributes braking force between the clamping of the brake pads and the engine on over-run to maximise battery charge.

While the BMW i3's regen system will have you head-butting the steering wheel (not really) when you get off the throttle, the Zoe's system is more subtle, and watching the dash graphic – a blue AA-style battery surrounded by rising rings of energy – is reminiscent of 'the machine man' animating in Fritz Lang's Metropolis.

Speaking of brakes, the fronts are relatively delicate 258mm vented discs and the 9.0-inch rear drums look like miniature versions of the elaborately fluted units found on 1920s Grand Prix racers. They're beautiful and work well.

Some niggles. The wipers skip and stutter in light rain, the lightweight doors feel clangy when you close them, and the R-Link multimedia system is annoyingly flaky when recognising content (or not) via Bluetooth or USB from a mobile device.

The Zoe hasn't been assessed by ANCAP but was awarded a maximum five-star ranking by EuroNCAP in 2013, with annual reviews allowing it to maintain that score through to April this year.

Active crash prevention tech includes ABS, EBD, EBA, ESC, traction control, tyre-pressure-loss sensors, rear parking sensors and a reversing camera.

But forget about more recent systems like AEB, lane-keeping assistance, blind-spot monitoring, cross-traffic alerts or adaptive cruise.

Interestingly, the Zoe continuously monitors the state of each cell in the battery pack and will switch off current immediately if it senses an overheating-style abnormality.

If an impact is unavoidable the airbag count runs to six - driver and passenger front, front side (head and thorax), and full-length side curtain.

There are three top tethers and two ISOFIX positions for child seats/baby capsules across the back row, and all seats feature Renault's 'Fix4Sure' anti-submarining design.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

According to Renault, the R90 motor is "maintenance-free", waterproof and requires no lubrication, with servicing costs "20 per cent lower than an equivalent ICE (internal combustion engine) vehicle."

Despite that, servicing is recommended every 12 months/30,000km for an estimated cost of $231 each time.

Warranty is three years/unlimited km with 24-hour roadside assist included for the first year, and three after that if you have your car serviced at an authorised Renault dealer.

The battery is covered by a separate five year/100,000km warranty.