What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The Renault Megane RS is still here, in case you were wondering.
You may have let it slip your mind in recent times, because there’s been a lot of action in the hot hatch scene with the release of the new-generation Ford Focus ST, a fond farewell to the VW Golf R, and consistent talk of the upcoming Toyota Corolla GR hot hatch.
The Megane RS is more than just ‘here’, though. The RenaultSport Megane hatch range has expanded in recent times, and we’ve just spent some time with the Trophy model which first arrived in Australia late in 2019.
It is certainly keeping its presence known in 2020 Renault Megane RS Trophy spec, which represents the most powerful and fastest version of the standard model range before you get to the rip-snorting (and eye-wateringly expensive) Trophy R.
So what’s it like? Read on and you’ll find out all about it.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
If the Renault Megane RS Trophy is your dream car let me say this: there’s no overarching reason that I’d say you shouldn’t go ahead and buy it.
But with so much amazing competition in this part of the market, it’s hard to put it ahead of its rivals. And it’s going to be even harder for it to stay high on the contenders list as more new metal arrives in the coming years.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The Megane RS Trophy’s dimensions don’t really communicate just how chunky it really is. At 4364mm long on a 2670mm wheelbase, 1875mm wide and 1435mm tall, it is pretty conventional in terms of size for the segment.
But it packs a lot of style into that size. I for one love those broad hipped wheel-arches, the signature LED headlights and chequered flag lighting signature at the bottom of the bumper, and the bright, eye-catching colours available really just ram the message home that this isn’t your average Megane.
I could happily leave behind the red flecks on the wheels, which look a bit too blingy and not quite ‘lightweight racing-spec’ to me. But they obviously appeal to a certain buyer - maybe someone who wants a bit more drive-by flair, as opposed to track-day talking points.
The Trophy model builds upon the Cup variant, using the same chassis and hardware under the skin, and therefore running the brand’s 4Control four-wheel steering and a mechanical Torsen limited slip diff. More on that in the driving section below.
Exterior design and styling are one thing - but you probably spend more time sitting inside your car than just admiring it from a distance. How does the interior of the RS Trophy stack up? Check out the interior images to make up your own mind.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
The Megane RS Trophy’s cabin carries over some of the design cues from the exterior. It looks and feels like a hot hatch should.
There’s a lovely part-Nappa leather, part-Alcantara steering wheel with paddle shifters and a ‘centre line’ marker - but some may lament the lack of a flat-bottom to the wheel, which is a current trend in the “trust me I’m actually very sporty” breed of cars.
The manually adjustable seats are very supportive though they are a bit firm, so those wishing for ultimate comfort over long distance trips might be left wanting. But there is good adjustment to the seats, and they’re heated, too.
There are some nice elements to the cabin including soft plastics on the dashboard, but the lower plastics - below the eye-line - are quite hard and not very pleasant. However, the inclusion of ambient lighting does distract from that, and add a bit of flair to the cabin.
The portrait-style media screen is fine most of the time, though it does take some learning. The menus aren’t as intuitive as you might hope, with a mix of on-screen buttons and off-screen touchpad-style controls that can be difficult to hit when you’re driving. We also had a couple of instances of glitching while using Apple CarPlay and Android Auto smartphone mirroring.
Storage is okay. There are shallow cupholders between the seats, a covered centre console bin, as well as a storage section in front of the gear selector that’s big enough for a wallet and phone, and bottle holders in the doors.
In the rear seat there’s enough space for someone my size (182cm) to sit behind their own driving position, albeit with limited knee room and toe room. Headroom is good, and there are dual ISOFIX child-seat anchor points and three top-tethers for baby seats.
You’ll find a pair of small door pockets, two map pockets, and rear-seat directional air vents, which is nice. There’s a flip-down arm-rest with cupholders, too, and unlike some other high-price hatches with ambient lighting up front, the Megane gets LED light strips on its rear doors, too.
The boot space is good in the Megane RS Trophy, with luggage capacity claimed at a healthy 434 litres. On test, the car fit all three CarsGuide suitcases (124L, 95L and 36L) with room to spare. Speaking of spare (ahem), there isn’t one: it comes with a repair kit and tyre pressure monitoring, but no spare wheel of any kind.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
The Renault Megane RS Trophy has a list price of $52,990 for the six-speed manual, or $55,900 for the six-speed dual-clutch auto model, as tested here. Those costs are RRP/MSRP, and don't include on-roads.
Standard equipment for this range-topping ‘regular’ RS model includes 19-inch ‘Jerez’ alloy wheels with Bridgestone Potenza S001 tyres, an active valve exhaust system, Brembo brakes, LED headlights with LED daytime running lights, rear fog lights, front/rear/side parking sensors, semi-autonomous parking system, reversing camera, auto locking, smart key card and push-button start, and steering column-mounted paddle shifters.
There’s also auto headlights, auto wipers, dual zone climate control, an auto dimming rearview mirror, heated front seats with manual adjustment, a nine-speaker Bose sound system with subwoofer and amplifier, an 8.7-inch touchscreen media system with aux port, 2x USB ports, Bluetooth phone and audio, Apple CarPlay and Android Auto, sat nav, the brand’s RS Monitor track timing software, and a 7.0-inch TFT colour screen for the driver with configurable modes and digital speedo.
You can find a run down of the safety tech and equipment fitted in the safety section below.
Options available include an electric sunroof ($1990), and there is also the choice of a few metallic paint colours: Diamond Black and Pearl White metallic are both $800, while the Signature Metallic Paint colours - Liquid Yellow and Orange Tonic as you see here - are $1000. Only Glacier White will cost you no extra.
Wondering where it sits among its closest rivals? If you’re thinking about a Ford Focus ST (from $44,690 - manual or auto), Hyundai i30 N (from $41,400 - manual only), the outgoing VW Golf GTI (from $46,690 - auto only), or the mighty Honda Civic Type R (from $51,990 - manual only) the Megane RS Trophy is expensive. Only the VW Golf R Final Edition ($57,990 - auto only) is dearer… unless you’re thinking of comparing to the likes of a Mercedes-AMG A35 ($69,300).
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
Engine specs matter if you’re talking about performance hatchbacks, and the Megane RS Trophy is no exception.
It has a 1.8-litre four-cylinder turbo-petrol engine that punches hard for its size, with 221kW of power (at 6000rpm) and 420Nm of torque (at 3200rpm). That’s for the six-speed dual-clutch automatic transmission, as was fitted to our test car. If you buy the six-speed manual, you miss out on a bit of grunt - it has 400Nm (at 3200rpm) and the same peak power.
In auto spec the RS Trophy “300” offers higher figure vs the Sport and Cup “280” models (205kW/390Nm), and more engine performance per litre of capacity than the Focus ST (2.3-litre: 206kW/420Nm), Golf GTI (2.0-litre: 180kW/370Nm; TCR 2.0-litre: 213kW/400Nm), and even the Golf R (2.0-litre: 213kW/380Nm).
All Megane RS models are front-wheel drive (FWD/2WD) and no Megane RS is all-wheel drive (AWD). The Trophy and Cup models both get 4Control four-wheel steering, which is an interesting aspect of the drive experience. More on that below.
There are multiple drive modes to choose from, including Comfort, Neutral, Sport, Race and the configurable Perso mode. These can alter engine, transmission, throttle, traction control, exhaust noise, fake engine sound and steering sharpness - but not suspension, because the dampers aren’t adaptive units.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
The claimed official combined fuel consumption for the Megane RS Trophy is 8.0 litres per 100 kilometres. That’s for the EDC auto model as tested. The manual is said to use 8.3L/100km.
You might achieve that if you drive gently, though over my testing - which incorporated hundreds of kilometres of highway and country road driving, as well as a few spirited stints and some urban snarls - I saw a return of 10.8L/100km at the pump.
The Megane RS requires 98RON premium unleaded, and the fuel tank capacity is 50 litres.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The Megane RS Trophy has the ingredients to be an all-time legendary hot hatch, but they don’t work together well enough for it to be a truly great car to drive.
That is, they don’t work together on public roads. I didn’t get a chance to sample the RS Trophy at the track, and I’m sure that may well alter some of my opinions. But this was a review focused around everyday driving first and foremost, because - unless you’ve got quite a fleet of cars - you’ll be spending a lot of time in mundane motoring in your Megane RS, too.
Other hot hatches in the segment manage to combine big power and torque with immense traction and steering prowess. The Megane RS used to, as well.
But this new version seemingly has some issues harnessing the grunt, and the 4Control four-wheel steering system simply isn’t as rewarding as it should be.
I had several instances where the traction on slippery surfaces was lacking, while even in the dry I noticed distinct torque steer and the Bridgestone tyres struggled to cope under hard acceleration. That’s despite the fact the Trophy gets a mechanical LSD.
Further, that four-wheel steering actually makes it pretty hard to judge the behaviour of the car at times, with an artificial feel to it that just doesn’t do it justice. There will be some who say that the four-wheel steering - which can angle in the rear tyres to help you pivot in corners more adeptly - is excellent. But I’m not one of them. I really found it hard to predict this car’s behaviour. I never really gelled with it.
At the very least there’s a non-interventional lane keeping assist system, which emits a pulsing sound through the speakers rather than actively vibrating or adjusting the steering.
The ride is unapologetic in its firmness – although, if you’re across the history of RS Megane models, that is to be expected for a Trophy chassis. It can be tiring on longer road trips especially if the surface isn’t great.
While it is extremely fast in a straight line - 0-100km/h is claimed at just 5.7 seconds - it wasn’t as quick through corners as I was expecting it might be, and that comes down to its four-wheel steering mostly, along with a lack of usable traction at times. It simply isn’t as connected to the road as the previous RSs have been.
It was also a bit laggy then lurchy at lower speeds when taking off from a standstill, such is the nature of the dual-clutch in stop-start situations.
To put it bluntly, I didn’t enjoy this car anywhere near as much as I thought I might. It just isn’t as pure a driving machine as I’ve come to expect from the RS brand. Perhaps I should aim to try it on a track!
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The Renault Megane has not been awarded an ANCAP crash test rating, but the regular (non-RS) model scored five stars against EuroNCAP criteria back in 2015.
The RS Trophy (manual or automatic) comes fitted with adaptive cruise control with speed limiter, auto emergency braking (AEB) at speeds between 30km/h and 140km/h, blind spot monitoring, lane departure warning with audio alert, reversing camera, surround parking sensors and semi-autonomous parking.
Missing is rear cross-traffic alert, front cross-traffic alert, rear AEB, pedestrian detection and cyclist detection.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
The Renault Megane RS range is covered by a five-year/unlimited kilometre warranty, which adds some peace of mind for owners.
Further, the service intervals are generous, at 12 months/20,000km - though the brand states the Megane RS is actually “subject to adaptive servicing requirements” as the oil condition sensor may trigger a service check requirement prior to the standard intervals.
Unlike other Renault models with a five-year capped price servicing plan, the Megane RS is only covered for three years/60,000km. The service costs for the EDC dual-clutch auto models are higher than the manual versions, due to replacement transmission oil being needed (adding $400 to the first service).
The costs for the first three services are: $799 (12 months/20,000km); $299 (24 months/40,000km); $399 (36 months/60,000km). Consumables beyond those service intervals include: every 24 months or 20,000km - air filter replacement ($49) and pollen filter replacement ($63); every 48 months or 60,000km - accessory belt replacement ($306). Spark plugs are included at no cost, due every 36 months/60,000km.
The car is backed for up to four years of roadside assistance when serviced within the Renault dealership/service network.