Omoda 9 vs Club Campers Frontier

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

All in all, the Frontier is the best forward-fold camper on the market, although it is also the most expensive. If you were making a buying decision purely based on features, you’d probably look elsewhere, but if you are prepared to pay a little more because this camper-trailer is Australian made, you get a very functional camper that’s easy to set up, reliable, strong and light. 

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

The real appeal of a forward-fold camper-trailer is the internal configuration. Because the bed folds out over the front of the camper, the trailer body is configured with a wrap-around lounge and dinette area, that also converts into a bed. It brings a certain level of caravan comfort to a camper-trailer-sized package. Cub’s execution is quite good. The lounge is comfortable and the dinette table is highly adjustable up and down or around and around. It converts into a bed more simply than any other on the market I’ve seen. 

The downside of the forward-fold concept is the quantity and access of storage. Very little of the internal storage is easy to get to, and in truth there’s very little of it. That’s what happens when you put a couch in a trailer, sorry. There are hatches under the seats, but even they are limited by the slide-out kitchen and battery box across the back, plus, they’re not as easy to get to as a drawer. It’s the same in every manufacturers version, though. However, the Frontier has one unique features that makes it stand out – a series of pigeon holes under the foot of the bed which provide the only easy-to-access internal storage in any forward-fold I’ve come across so far.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Frontier is quite good under tow. Cub designed and manufactures its own coil-spring independent suspension and has paid quite close attention to the balance and dynamics of the trailer. 

As it’s not overly heavy, it’s not a handful, even on the beach, and behind the Mitsubishi Triton I tested it with, it was barely a struggle. On the road, the camper is well behaved, easy to see over and around and because it’s not very long, it’s not very daunting.