Omoda 9 vs BYD Sealion 6

What's the difference?

Does Australia need yet another new car brand?

It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.

Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.

The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.

So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have? 

Read on for our verdict.

BYD has made a big impact in a short space of time in Australia and the arrival of this all-new mid-size SUV opens the door for an even bigger future.

BYD has taken the fight to Tesla in the electric vehicle contest, and while still some margin behind the American brand the Atto 3 and Seal remain amongst the most popular rivals to the Model 3 and Y, respectively.

At the same time it has out-sold established brands including Honda, Skoda and Renault, as well as fellow Chinese newcomers LDV and Chery. 

Now BYD has its sights set on upsetting the established order in one of the biggest segments in the Australian market - mid-size SUVs.

The Sealion 6 is not a name that rolls off the tongue but it does leave an impression, as does the car, as we discovered when we drove it.