Omoda 9 vs BMW 535i

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Not all superheroes wear capes, and we're proud to report the 530e does its bit for green motoring without feeling the need to shout about it. And with no price or specification penalty, it's easier being green than ever before, and the pricing of this BMW really puts the cat amongst the canaries.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Crucially, there's nothing weird about the way the 530e looks. While some green cars look like they've been designed by one of the kids from 3rd Rock from the Sun, the 530e looks much the same as the rest of the range, save a few tiny but telltale giveaways - like the e-drive badging outside, and what looks like a bonus fuel flap tucked in behind a front wheel that houses the whole plug-in bit.

And we really, really like it. It's elegant and statesman-like from every angle, and looked especially important in the deep-blue colour of our test vehicle. It's not over-designed, with body creases used sparingly, and the occasional glint of polished silver that rings the windows and the grille adds a final sense of shininess to an understated design. 

Inside, there's more going on than you might normally find in a BMW. The hugely complicated digital display screen now includes everything from battery charge, power usage to the usual assortment of speedometers and petrol readouts. 

It doesn't feel overdone or crazily festooned, but there's more at play here than in your usual BMW.

The dash is busy, too, with a wide screen emerging from a centre stack that also houses a CD player and a digital aircon setup, which in turn sits above a complex centre console from which you can alter driving settings, control the multimedia or cycle through electric modes. It doesn't feel overdone or crazily festooned, but there's more at play here than in your usual BMW.

Elsewhere inside, the seats are beautifully designed, with a quilted leather highlight through the middle, while the gloss-black strip that lines the dash hides a dual strip of ambient interior lights that also runs across all four doors.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

As the world's motoring tastes shrink faster than a lap-banded Clive Palmer, it's easy to forget the joys of the full-size sedan, but the space for passengers and luggage in the 5 Series will have you questioning your downsizing ways.

Upfront, there's plenty of room between front-seat riders, who will also share two smallish cup holders, along with room in each front door for bottles. There's also a dedicated wireless charge pad (which, because of its tight design, is crazy difficult to actually remove your phone from), but you'll also get two USB points and a power outlet that's hidden in the sizeable centre storage bin as standard fit.

Backseat riders get heaps of space, both in width and in leg room behind the front seats. And there's twin air-con temp controls and twin power outlets, too. But middle-seat passengers will be forced to sit with their legs on either side of the raised tunnel, which will definitely impact on comfort.

The boot's still sizeable, despite shrinking slightly to house the battery/fuel tank setup

Best to ditch the fifth passenger, then, and deploy the pull-down seat divider, which also houses two cup holders. Finally, there are three ISOFIX attachment points, one for each seat in the back.

The boot's still sizeable, despite shrinking slightly to house the battery/fuel tank setup (the tank has been moved further back to accomodate the batteries), and can be adjusted to be a flat load area if you'd like, offering up to 410 litres with the rear seats in place.

The 530e commands a 530i-equalling $108,900 price tag, which is genuinely impressive when you consider all the extra bits and pieces that go into make a plug-in hybrid. That money buys you a well-equipped car, and only those allergic to money need reach for the options list.

As standard, you'll find leather-wrapped - and heated in the front - sports seats, 19-inch alloy wheels and a 10.25-inch touchscreen that pairs with a really very good 16-speaker Haman Kardon stereo. Wireless Apple CarPlay is available, but it'll cost you an extra $500. To be honest, though, we didn't miss it.

You'll also find adaptive LED headlights, a huge head-up display (so big, in fact, that it impedes vision when climbing steep hills), dynamic dampers, an auto opening/closing boot and a self-parking system, along with BMW's suite of self-driving tech - but we'll come back to that under the Safety sub-heading.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Drift around in pure EV mode and you'll be relying on the 530e's 83kW and 250Nm electric motor, which will provide what BMW refers to as "between 28 and 32 real-world kilometres".

Run out of range, or simply use too much throttle, and the 2.0-litre petrol engine comes into play, adding 135kW and 320Nm to the mix. All up, that's 185kW and 420Nm - respectable numbers by any measure, and enough to match the petrol-powered 530i's zero to 100km/h sprint of 6.2 seconds.

That power is fed through an eight-speed automatic transmission before being sent exclusively to the rear wheels, where it belongs.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Like a Facebook relationship status, it's complicated. The 530e will sip a claimed combined 2.3 litres per hundred kilometres on the claimed/combined cycle, which is amazing for a car this size. Better still, it seems genuinely achievable - at the vehicle's launch, our own Richard Berry recorded a stunning 2.0 litres per hundred kilometres on a short test route.

But that's with a full load of battery charge on board. For our week with the 530e we were unable to actually plug it in (living in Sydney, I can't afford a garage), so once the initial battery charge had been used we were back to mostly petrol power. Unlike some other plug-in hybrids we've driven, we found it very difficult to recharge the battery to any meaningful level using regenerative braking, so once we were flat we stayed flat. If we had plugged it in, it would have been a two-hour recharge using a specialised wall unit, or about four hours using a normal plug.

As a result, though, our fuel use was closer to 7.0 litres per hundred kilometres after some considerable real-world testing.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

There's so much to like about the way the 530e sets about saving the world, and that's mostly because it doesn't shout about it, either to the driver or the outside world.

It's very much an underpants inside its pants superhero, which makes us like it even more. Set off in EV mode, and the 530e will drift silently away from the curb, burning battery power over fuel for as many as 30(ish) kilometres. But equally important, the shift from green to gas is largely imperceptible, with the petrol engine joining in willingly when you ask it to - usual via a prod of your right foot.

It is so effortlessly smooth that you need to really pay attention to notice the eight-speed 'box changing gears at city speeds, and it's commendably quiet, whichever drive mode you're in.

Downsides? Well, it doesn't feel quite as sharp as it's conventional-engined siblings. The batteries add around 230kg in weight, which never helps, and it all feels a little softer and a little less dynamic, even with Sport mode engaged. BMW assures us the adaptive suspension setup and tune is identical, but the 530e feels noticeably softer when you tackle a twisting back road. And that encourages you to use your right foot a little more, which in turn negates the whole electric thing in the first place.

One of the great joys of BMWs has always been their ability to transform from cosseting comfort to rear-drive rocket when you want them to, and you can't help but notice the 530e isn't quite up to that challenge. But if your intentions are mostly city- and freeway-based, then this plug-in BMW is almost indiscernible from its petrol-powered sibling.

You'll want for little here, with front, front-side and full curtain airbags joining parking sensors, a surround-view camera and a self-parking system.

You can also expect active cruise control, lane control assist with lane keep assist (so it will stay between the lane markings for you), AEB and cross-traffic warning. And all of that means that, technically, the 530e can drive for you. That is, of course, if you don't mind driving like a dick - in full-autonomous mode it will swerve from lane marking to lane marking like it's playing bumper bowling.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

Like the rest of the 5 Series range, the 530e falls under BMW's three-year, unlimited-kilometre warranty. There are no set service intervals, either, with BMW using what it calls 'condition-based' servicing. In other words, the car will tell you when it requires a trip to the service centre.

The batteries are covered by a separate warranty covering six years or 100,000km.