Omoda 9 vs Audi R8

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Audi R8 V10 RWD and V10 Performance Quattro have their own personalities. I'm a big fan of the lower-powered rear-wheel drive car, but the Performance is the ultimate here with better brakes and that 330km/h top speed. Either way the R8 is a true supercar, but one that doesn't have to be driven gingerly as though something may break off.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Lamborghini styling can look over the top, McLarens can sometimes appear delicate and fragile, and Ferraris seem to be everywhere, and even for me, begin to blend into one.

The R8, though, looks exactly how an Audi supercar should look – understated, tough and serious. Have you seen that Audi advert with the R8 on a dyno not wearing any pants? That sounds ridiculous but Google it because it sums up what the R8 is – a real car with a raw race car underneath, that's meant to be driven comfortably on the road and hard on a race track and the styling indicates that intent with little in the way of fanfare.

Well, there is that big window at the back which shows off the engine and the 'side blades' that surround the large vents carved into the side of the car to cool the engine.

The latest update has taken the design from the second-gen car which arrived in 2016 and added a new grille, front bumper, door sills and vents in the rear bumper. It's a more angular, sharper, and busier design with more vents and winglets than ever.

The R8 V10 RWD and R8 V10 Performance are close to identical in their styling. You can pick the Performance by its gloss carbon front spoiler, side sills, mirror caps and rear diffuser. The RWD has gloss black elements instead.

Which looks best: the Coupe or Spyder? That's a personal thing, but I reckon race cars need to have a hardtop roof, so it's the coupe for me, please.

Built using the 'Audi Space Frame' which weighs only 200kg, the R8 is 4426mm long and just 1240mm tall, but at 1940mm across it has a wide, planted stance.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

The R8 is a two-seater supercar and practicality isn't high on its 'to do' list with limited cabin storage in the form door pockets almost as small as my jeans pockets, two cupholders hiding under a trapdoor in the centre armrest, a hidey hole in front of the shifter containing a wireless charger and two USB ports and the glove box.

As for the boot – there are two: one in the nose with a 112-litre cargo capacity and another behind the mid-mounted engine with 226 litres.

Room for people, well you and a friend, is excellent. I'm 191cm (6'3") tall with a 2.0m wingspan and found the footwell deep and spacious, while head and shoulder room is also good.

The entry level R8 RWD Coupe lists for $295,000, while the Spyder version is $316,500. The R8 V10 Performance Coupe is $395,000 and the Spyder is $416,500.

It's in my view the best value supercar on the market. The Lamborghini Huracán Evo shares the same 5.2-litre V10, the transmission and the chassis (like Audi it's part of the Volkswagen family) and starts at $460K.

A Ferrari 488 Pista is pushing $600K, but the McLaren 570S is closer in price at $395,000 – although I find the R8 much less stressful and completely different to drive – read about that below.

Let's talk features. Coming standard on the R8 RWD Coupe and Spyder are laser LED headlights (new to the R8 for this update), 20-inch cast aluminum wheels (also new), a full leather interior (new) with heated and power adjustable RS sports seats, 12.3-inch instrument cluster, Bang & Olufsen 13-speaker stereo (new, too), sat nav, digital radio, proximity key and wireless device charging (new).

The R8 V10 Performance Coupe gets all of the features above but swaps the wheels for lighter, milled alloy rims, ditches the steel brakes for ceramic (pricey to replace, though), and adds other mechanical extras over the entry car such as Audi's magnetic dampers, plus a carbon-fibre reinforced polymer front swaybar.

What's missing? A central media screen would be good so your passenger can pick the music or follow the sat nav. Audi calls it a 'driver-focused cabin', but the Huracán has a media screen in the centre console.

I think there's a bit of advanced safety equipment missing, too – but that's in the section down further.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

There are two grades in the Audi R8 range – the entry-point R8 V10 RWD which has rear-wheel drive (RWD), and the R8 V10 Performance Quattro which has all-wheel drive (AWD).

Both obviously have V10 engines, it's a naturally aspirated 5.2-litre petrol unit (so no turbos here), but the RWD makes less power and torque at 397kW and 540Nm, while the Performance produces 449kW and 560Nm.

The V10 is mounted behind the driver's seat but ahead of the rear axle making it mid-engined car. The engine even has its own window and you can see it in there with its face pressed up against the glass.

There are two body styles as well – the Coupe and Spyder (convertible, roadster, just another word for a retractable soft roof). We'll get to the prices in the next section, but let's talk about the more interesting numbers such as top speeds.

The V10 RWD in coupe form can reach 324km/h and the Spyder can hit 322km/h while the V10 Performance Coupe and Spyder are both a smidge quicker at 330km/h.

Those are all go-straight-to-jail speeds in Australia, so if you're tempted to fact check my numbers then do it on a racetrack. Audi holds excellent track days – I've done them and you'll not only get to drive the R8 as fast as you can, the instructors will help you improve your advanced driving skills, too. Do it, it could save your life.

Acceleration from 0-100km/h is rapid – 3.7 seconds and 3.8 seconds for the V10 RWD Coupe and Spyder respectively, while the V10 Performance Coupe and Spyder can nail it in 3.2 seconds and 3.3 seconds.

The V10 engine has a cylinder-on-demand feature which can shut down five of the cylinders while cruising on a motorway, say at 110km/h. It's a fuel-saving system, but keep in mind this V10 loves petrol and lots of it – I've hidden that all the way down the bottom of this review.

Shifting gears in all R8s is a seven-speed dual-clutch automatic transmission.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

That's like asking how many calories are in this pavlova that I'm about to push into my mouth? Seriously if you're asking then you shouldn't be eating it – or driving the R8.

But just for the record, according to Audi the RWD R8 uses 12.0L/100km in Coupe form and 12.2L/100km in Spyder guise after a combination of urban and open roads, while the AWD R8 of course will use more at 13.4L/100km for both Coupe and Spyder.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

A race circuit is the best place to test the performance of an Audi R8. I've been lucky enough to have done this in the past, but for this update of the R8 the Australian launch was held on public roads and included a convoy of RS models such as the RS 6 Avant, RS 7, RS Q3 and TT RS.

Even then I think I was 'stitched up' because I began the day in the R8 V10 Performance Coupe but spent almost the entirety of my allocated time in roadworks at 40km/h before swapping to an RS Q3.

So, while I can't honesty comment about the dynamics on this updated R8 V10 Performance Coupe I can tell you that having driven every iteration of the R8 since 2012 that it's a weapon, with helicopter-like visibility out of that large front window.

If, like me, you think turbos are 'cheating' (superchargers are fine), then you'll love the linear power delivery of the R8's naturally aspirated V10, and while I love front-engined sportscars, nothing beats a mid-engined car for the feeling of balance and lightness in the nose while having the sound of thousands of explosions going off just behind your back.

Having AWD is not just great for acceleration and perfect traction from Audi's quattro system, I think it's a good safety feature in a supercar, and while only your judgements can stop things going pear shaped, the system will be there to help on slippery roads.

The following day was different. I was in the R8 V10 RWD, the country roads were superb and while it wasn't a racetrack it was enough to get a hint of the capabilities of the RWD R8.

While the R8 V10 RWD feels the same to sit in with the same great view, it feels different to drive than its faster sibling, in a good way. First there's the noticeable power difference – more than 50kW and 20Nm less – but also the lack of AWD makes the front end feel more pointable, and the car feel more like a traditional sportscar that pushes from behind rather than pulling from the front. Less power, but more fun.

The RS cars in our test convoy were all awesome machines, but stepping out of even the RS6 Avant and slipping down into the R8 cockpit was like getting into a UFO – it's so far ahead dynamically of any other Audi that all I could do was laugh like an idiot. Corners which were making an RS 7 really struggle, were handled effortlessly by the R8. And in a straight line it's a bullet in a barrel.

The Performance has the better brakes: 380mm ceramic discs with six piston calipers up front and 356mm discs with four piston calipers at the rear. The RWD has steel discs – 365mm with eight piston calipers up front and 356mm discs with four piston calipers in the rear.

Keep in mind if you are planning on track days, you'll find the ceramic discs costly to replace, and beside the stopping power of the steel ones is excellent.

And yet, on pot holed course bitumen the ride is a lot more comfortable than you might think and having driven the Performance in traffic it's a much nicer place to sit than the claustrophobic cabin of a McLaren 570S. You could honestly use the R8 daily.

ANCAP has not tested the Audi R8 so there's no star rating available. What we can tell you is that the R8 has a low level of advanced safety technology – there's no AEB, no adaptive cruise control, no rear cross traffic alert, nor blind spot warning, nor lane keeping assistance. That's the reason why the score is so low here.

The R8 does have electronic stability control and ABS, and active roll over protection, plus six airbags, although the Spyder doesn't have curtain airbags.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

The R8 is covered by Audi's three-year, unlimited kilometre warranty which not only falls behind in duration compared to mainstream brands but also its direct rival Mercedes-Benz which now has five-year, unlimited kilometre coverage.

Service intervals are every 12 months or 15,000km but unlike other Audi models there isn't a three-year or five-year plan available.