What's the difference?
The MG HS +EV Essence is a smart-looking hybrid medium SUV that comes well-stacked with features and has a price point that will make you swoon.
Add the plug-in hybrid engine/motor combination and it’s pitched as a firm competitor against heavyweights like the Ford Escape, Toyota RAV4 and the newer-kid on the block – the Haval H6.
For the top model, it has the goods on paper but how does it perform in real life? I’ve been driving it with my family of three to find out for you.
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
The MG HS +EV Essence is a nicely specified medium SUV that should suit a lot of people. It looks really nice and I love that it's fairly practical with its features and size but would like some of the tech to improve. It’s not always seamless to use and in this market, tech is very important. The price tag and the on-going costs are hard to beat and if you’re looking for a greener option that will happily cruise in the city or on the open-road, this isn’t a bad option.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
It has an inoffensive exterior design that you won’t be embarrassed to be seen in. Curvy in all of the right places, it still manages to look sharp with its tapered LEDs and chrome accents.
It sits firmly within the medium SUV specs at 4574mm long, 1876mm wide and 1685mm high, so navigating your local shopping centre car park will be manageable.
The interior looks polished with the Bader leather sports seats and their suede-like inserts. The air vents are cute and add some personality to the robust dashboard.
There’s a plethora of soft touchpoints throughout that enhance the overall comfort and refinement, too.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The cabin space is very practical with its size. Each row has a decent amount of head and legroom. The big sunroof also makes the cabin feel airy and light-filled, which adds to that roomy feeling.
The leather-accented sports seats are quite comfortable and both are electric but the passenger side misses out on additional lumbar support.
I did have a few comments this week about the front seats, though, mainly that it feels like you’re perched forward in them. It would have been nice to be able to dip the bottom of the seats back.
The individual storage options are solid for this sized SUV with a glove box, two cupholders, drink bottle holders in the doors for front occupants and an air-cooled middle console box.
I missed having a utility tray next to the two USB-A ports and 12-volt outlet, as the Essence features wired Apple CarPlay and Android Auto, but there is a dedicated phone holder next to the cupholders.
Back seat passengers enjoy two cupholders in the fold-down armrest, map pockets and drink bottle holders in the doors.
The seats in the back are well padded but you feel like your knees are propped up a bit because of the shallow footwell. Taller passengers may feel like they’re folding in on themselves.
The technology looks good but isn’t always easy to use. The 10.1-inch touchscreen multimedia system is simple to understand but regularly feels laggy.
It has built-in satellite navigation but a lot of the controls are found via accessing the touchscreen – like the climate control and heating function for the front seats.
The 12.3-inch digital instrument panel is very easy to read but not really customisable.
Charging options are okay and I like the two USB-A ports in both rows but there’s no wireless charging pad or USB-C port which would provide faster charging speed.
The boot is a decent size for the class at 451L and you can bump that up to 1275L if you fold the back seats down. The rear seats have a 60/40 split for added practicality.
There’s a cargo blind and some underfloor storage for the charger and a tyre puncture repair kit. I liked using the powered tailgate but found it a bit glitchy, it sometimes stopping mid-action.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
There are only two models in the HS +EV line-up and the Essence is the top dog.
It will cost you $51,990 drive-away and that positions it as one of the most affordable options relative to its rivals. Only the Haval H6 is more affordable at $41,990 (drive-away) but admittedly, it’s by a fair chunk of change - almost $10K!
The Essence is well-specified with Bader leather-accented trims, heated front seats, electric front seats with four-way adjustment for the passenger seats and six-way for the driver, a powered tailgate, as well as a massive panoramic sunroof. The middle console is even cooled with air-control for added convenience.
The exterior hosts full LEDs with its daytime running lights, headlights and tail-lights, as well as, a heated rear window with timed cut off.
It also sports dual-zone climate control up front and directional air vents in both rows, plus multiple charging options add to interior practicality.
Its technology feels up to category standard with the sizing but the usability isn’t as great as its rivals. More on that later.
And an added bonus. All the paintwork colours are included in the price.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Both HS +EV models share a 1.5-litre, four-cylinder petrol engine and electric motor hybrid combination. Maximum outputs are 189kW of power and 370Nm of torque.
It’s very responsive with its power output and you definitely will be surprised by how much grunt this thing has.
Drive goes to the front wheels via a 10-speed auto transmission but it’s clunky and a bit too slow to shift out of the lower gears. This can make it feel like the engine is pulling back even when you’re accelerating, which I didn’t like.
On the electric motor side of things – the lithium-ion battery has a 16.6kW capacity and 63km (NEDC) driving range.
It has a Type 2 AC charging port but it can’t be hooked onto a fast charger as it lacks the CCS enhanced port. On a 7.0kW system you should see a full charge be completed in around five hours.
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
With the electric motor being used, the official combined cycle fuel figure is 1.7L/100km and the urban figure comes out at 5.8L/100km.
My real-world usage came to 6.6L. That’s not bad at all, but I have done a lot of open-road driving this week.
Based on the urban figure and the 55L fuel tank, you should see an approximate driving range of 948km.
MG recommends a minimum 95RON petrol be used.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
I’ve been pleasantly surprised by the overall driving experience. Besides the slower gear shifting, it’s generally smooth to handle. The power is there and makes it easy to keep up with traffic or overtake if you need to.
The suspension handles bumps very well and the steering is responsive. You can tackle corners or a winding road with confidence and without too much roll!
The cabin is quiet, even at higher speeds but you will note the whining of the engine at lower speeds as those gears shift.
On a windy day at higher speeds, the car moves about in the lane more than I like but otherwise, is firmly placed.
The regen braking isn’t customisable but it’s firm enough that you’ll feel it when you pull off the accelerator.
Going down a mountain let me gain five per cent charge on the battery and despite driving over 500km this week I only popped it on charge once (with 15 per cent left) - just to give you an indication of its performance.
I kept the EV mode on default but you can switch it over to a full EV if you want to wring out the most from the electric range.
This is not a difficult car to park and you’ll love its size in a small car park. However, the 360-degree camera view, while pretty clear, is jumpy.
At first, I thought it was laggy but the image just shudders, like a bad connection. I's prefer to see front parking sensors, too, as this MG only has them at the rear.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
The safety features are good on the HS and I like the 360-degree camera view but don't like the way the image shudders while in use.
It has a blind-spot monitoring system but the interior ‘alert’ light is in a blink-and-you’ll-miss-it position.
Other features that come standard, are LED daytime running lights, forward collision warning, rear cross-traffic alert, lane keeping aids, lane departure warning, intelligent seat belt reminders, rear parking sensors, traffic sign recognition, a driver fatigue monitor and adaptive cruise control.
It has autonomous emergency braking with car, pedestrian and cyclist detection which is operational from 0-80km/h.
The HS +EV hasn’t been assessed by ANCAP but its fuel-based sibling achieved a maximum five-star rating in 2019.
It only has six airbags, which is pretty low for an SUV, but the curtain airbags cover the back row.
There are ISOFIX child-seat mounts on the outboard seats and three top-tether anchor points but two seats will fit best.
Front passenger space may be compromised a little when a 0-4 rear-facing child seat is installed but overall, it was very easy to install my booster seat this week.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The ongoing costs are great on this! It comes with a seven-year/unlimited km warranty, which includes the hybrid battery.
It also has a seven-year capped-price servicing plan, which is above average for the class, and services average $426 which is competitive.
Servicing intervals are every 12 months or 10,000km, whichever occurs first, which is fine if you don’t clock a lot of kays every year.
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.