What's the difference?
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
It has been a while since we’ve seen a Mitsubishi Express van on sale in Australia, and the one that has just launched here is a very different offering to its predecessor.
That’s because you could cover the tri-diamond badges on the grille or back door of the new 2020 Mitsubishi Express and be fooled into thinking that you’re looking at a Renault Trafic. Because you are.
The Express is a direct bi-product of the Alliance between Renault and Mitsubishi, and just like the Trafic, it’s made in France, at Renault’s Sandouville plant.
This isn’t a comparison - the headline isn’t Mitsubishi Express vs Renault Trafic - but the question is: why would you choose one over the other?
You’d be correct in assessing this as an exercise in badge engineering - Mitsubishi calls it “branded product” - but it could well be that you’d choose an Express because Mitsubishi has a broader network of dealers (186 at the time of writing, versus Renault’s 56), not to mention the potential for major fleet discounts and an upstream ute alternative in the Triton that helps the brand “offer the complete LCV solution”. Renault, you could counter, has a smaller and larger van for its own “LCV solution”.
There’s more to consider, including ownership, safety and value for money - read on for all the details.
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.
The Mitsubishi Express is an impressive return to the market for the brand, albeit one that won’t suit every buyer’s needs or wants. If you need to personalise your van, or if you value the safety technology offered by rivals like the HiAce, then you may need to shop elsewhere.
But if you do choose the Express, you will be getting a value-packed and very comfortable van that is backed by a broad dealer network and decent ownership prospects.